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Funding Unsuccessful
The project's funding goal was not reached on Fri, November 14 2014 10:22 PM UTC +00:00
$0
pledged of $30,500pledged of $30,500 goal
0
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, November 14 2014 10:22 PM UTC +00:00

About

Covet Life started back in 2013 in a small Utah town called Kaysville. It started as three friends wanting to start their own clothing line that offered quality products that didn't come with a hefty price. All of them, being poor college students, wanted to wear nice clothes but couldn't afford to wear designer quality products. That is when the real reason for starting Covet Life began! None of us had done anything like this before but we jumped in feet first. Things started off slowly but eventually we saved up enough money to order Snap Back hats. After buying the hats, we saved up more money and bought a Heat Press to make T-Shirts and a vinyl cutter to make stickers! We used all of this to start making our clothing.

From the beginning, we wanted our own watch line and decided that it was  something that all of us wanted to pursue. We all really liked watches but weren't able to find any decent watches for less than a couple hundred dollars. This is when we started brainstorm ideas for watches, and came up with a main goal of what we wanted for our watches. Our goal is to make it possible for everyone to be able to afford a quality watch. This means that in order to achieve such a goal, one thing would have to be done: It was decided that we would provide quality products but not carry such a high mark up like most company do. After we decided what we were going to do; we started seeking out watch manufactures that could help us design a nice luxury watch at an affordable price that was still made of great quality. We found a manufacturer who helped us design our first model.

First Drawing
First Drawing

From here we had samples ordered: one gold, one rose gold, one black and one silver. We were excited and anxious to receive our samples. Upon delivery, we inspected our samples and found out the quality was lacking from this watch design. The watch band was a hollow stainless steel band that felt very cheap and almost fake; and the case was an alloy metal. After testing these, we decided that we wanted a solid stainless steel band and solid stainless steel case. We spoke with our supplier and were sent multiple types of watch bands ranging from silicone to solid stainless steel.

 *Not a solid stainless steel band

 *Alloy Case

After we found one that seemed to be a good fit, we worked out pricing for the new solid stainless steel bands and solid stainless steel case, but could not get the price into an acceptable range.

At this moment, the watch idea was put on hold as we realized that to bring this idea into fruition it was going to take a lot more capital than we expected. We were a little bummed but continued to try and grow our clothing line. After a couple months, the watch idea kept coming back and bugging all of us; we decided to look into it one more time. After a lot of research, we found a new supplier and had a new watch design created. With their help we were able to redesign our watch and make them  much classier and more high end!

The Tam
The Tam
Black
Black
Silver
Silver
Gold
Gold

We had sample watch bands and other watches from this company sent to us so that we could inspect their quality of work. Once we received the samples, we were able to see the difference in quality between this supplier and our first. We were very impressed.

THE TAM (Pronounced Tom in English and means Pure Heart in Vietnamese)

  • 25mm Solid Stainless steel band with a solid stainless steel case
  • Water resistant up to 200 Meters
  • It has a dial on the case that rotates one direction and has our company's slogan "Live That Covet Life".
  • 51mm case size
  • Japan Movement
  • Available in Gold, Black and Stainless steel currently.

We are very happy with how the design turned out. We are ready to place the order. However, in order to make things economical, a minimum order has to be placed. This is where our goal comes from and why we are here on Kickstarter. We would love to be able to start our affordable watch line. Without the support of the Kickstarter Community, we will not be able to make our dream a reality. Please help us to make this dream a reality!

REWARDS

Risks and challenges

One of the biggest risks is possible production delays, which could cause trouble in fulfilling orders when promised. Many steps will be taken to help ensure that, if there are any delays in production, that they can be resolved quickly without causing too much delay. If any delays happen, each backer will be informed and given an updated delivery time.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    1"x5" CVTLF Sticker. You will receive 1: 1"x5" CVTLF white vinyl sticker and letter thanking you for your support!

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  2. Select this reward

    Pledge $5 or more About $5

    1"x5" Covet Life Sticker. You will receive 1: 1"x5" Covet Life white vinyl sticker and letter thanking you for your support!

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    Pledge $10 or more About $10

    2"x10" CVTLF Sticker. You will receive 1: 2"x10" CVTLF white vinyl sticker and letter thanking you for your support!

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  4. Select this reward

    Pledge $10 or more About $10

    2"x10" Covet Life Sticker. You will receive 1: 2"x10" Covet Life white vinyl sticker and letter thanking you for your support!

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  5. Select this reward

    Pledge $35 or more About $35

    Limited Edition Covet Life Snap Back (Camo with Grey Brim)

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  6. Select this reward

    Pledge $35 or more About $35

    Limited Edition Covet Life Snap Back (Black with Camo Brim)

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  7. Select this reward

    Pledge $35 or more About $35

    Limited Edition Covet Life Snap Back (Coral and Green with Tan Brim)

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  8. Select this reward

    Pledge $40 or more About $40

    Limited Edition Covet Life Snap Back (Maroon with Brown Brim)

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  9. Select this reward

    Pledge $50 or more About $50

    Limited Edition Covet Life Snap Back (Black with Leopard Brim)

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  10. Select this reward

    Pledge $95 or more About $95

    EARLY BIRD: 1 Stainless Steel Covet Life Chronograph Watch

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  11. Select this reward

    Pledge $95 or more About $95

    EARLY BIRD: 1 Black Stainless Steel Covet Life Chronograph Watch

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  12. Select this reward

    Pledge $95 or more About $95

    EARLY BIRD: 1 Gold Stainless Steel Covet Life Chronograph Watch

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  13. Select this reward

    Pledge $110 or more About $110

    1 Stainless Steel Covet Life Chronograph Watch

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  14. Select this reward

    Pledge $110 or more About $110

    1 Black Stainless Steel Covet Life Chronograph Watch

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  15. Select this reward

    Pledge $110 or more About $110

    1 Gold Stainless Steel Covet Life Chronograph Watch

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  16. Select this reward

    Pledge $200 or more About $200

    Your choice of 2 watches that can be Stainless Steel, Gold or Black.

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  17. Select this reward

    Pledge $270 or more About $270

    Your choice of 3 watches that can be Stainless Steel, Gold, or Black.

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Funding period

- (30 days)