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"At Roosevelt, one thing remains true, that the American spirit is alive and stronger than ever."
137 backers pledged $12,596 to help bring this project to life.

About

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$12,596

137

What is your backstory

In late October 1929 a worldwide economic downturn started called The Great Depression. It had devastating effects in virtually every country, rich or poor. As a response to the devastation happening to this country, President Franklin D. Roosevelt formed the Civilian Conservation Corps. He recruited thousands of unemployed young men, and enrolled them in a peacetime army. He sent them into battle against destruction and erosion of our natural resources. These young men were taught forestry and outdoors skills in which they protected & maintained national parks, built firebreaks, roads and trails. Most importantly, it provided jobs and desperately needed income to destitute American families. These young men ages 17-25 were once in the depths of poverty, became honored stewards of their environment and community. The transformation of this motley, rag tag bunch, now nicknamed Roosevelt’s Tree Army revitalized the faith and hope of the nation through their service to their community and country.

About Roosevelt Tree Army

The original Roosevelt Tree Army gave rebellious kids from the city an opportunity to go out into nature, be empowered and see life differently. Though the world seemed to be against them, they would persevere bringing hope to their families and become instruments of change.

Roosevelt is a clothing company inspired by these and other trouble makers, the rebel, the American anti-hero. Our country's history has been shaped by people who have ignored the status quo. At our core, we make clothing for the misfit, the eccentric, the dissentient; That though the world stands against them, they are still crazy enough to think they can make a difference.

A. $11,500 - Minimum amount needed to go into production for tees, beanies, and 1 color way of American made indigo “Japanese” selvedge denim.

B. $35,000 - Allows us to add multiple colors to our traditional selvedge denim. By reaching this goal, we would be able to offer 3 color ways to the traditional selvedge denim - indigo, black and grey.

C. $75,000 - Custom woven selvedge fabric in multiple color ways developed specifically for Roosevelt. This includes custom yarns, weaves and dyes resulting in superior premium goods. This also plants a seed towards our longevity, letting us expand into other clothing categories and providing a firm foundation for the following season.

Denim fits

All about the details

Denim colorways

What we are doing?

Short sleeve Organic tee shirt - 30/1 Ringspun jersey. Garment dye. Super soft screen print. Comfort fit. Interior neck screen print. Offered in black, off-white, dusty rose and gold.

Longshoreman beanie - Acrylic. Embroidered patch with merrowed edge. Offered in black, burgundy, royal, and rust.

Japanese Selvedge Denim - 100% Cotton. 13.5 oz. Indigo Japanese Selvedge denim. Signature fly detail. Heavy duty alloy buttons and rivets. 5 pocket style. Signature interior leather washer. Selvedge detailing. Imported fabric. Premium thread. Made in USA.

Traditional Selvedge Denim - 100% Cotton. 12 oz. Indigo, grey, and black selvedge denim. Signature fly detail. Heavy duty alloy buttons and rivets. 5 pocket style. Signature interior leather washer. Selvedge detailing. Imported fabric.

What size are we offering

See chart below for sizes being offered.

Anything I can do to help?

After you support us, we would love if you helped spread the word. Email, Facebook, Twitter, Instagram - whatever you prefer!

We can be found on Facebook, Instagram, and on Rooseveltusa.com

Drop us a note and say hi at info@rooseveltusa.com

Risks and challenges

From our combined experience we understand that there are risks and challenges that lay ahead of us. Here are our biggest hurdles for this project.

- Custom Fabrics: Our main challenge is to raise 75K of capital. This would allow us to create and offer selvedge denim with our very own custom yarns, weaves and dyes. If we don't raise 75K, we will use specialty fabrics from the global market.

- Shipping: Delivering goods on time is an obstacle in itself. In a perfect world, we can have the fabrics, yarns, rivets, buttons, leather patches, and labels at our factories three weeks after the Kickstarter ends. Even while coordinating and juggling the entire production process, we guarantee we'll ship everything to you in 12 weeks, if not sooner.

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Support

  1. Select this reward

    Pledge US$ 18 or more About US$ 18

    1 Longshoreman beanie - Acrylic. Embroidered patch with merrowed edge. Offered in black, burgundy, royal, and rust.

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    14 backers
    $
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  2. Reward no longer available

    Pledge US$ 25 or more About US$ 25

    INSTANT FAN - 1 Short sleeve Organic tee shirt - 30/1 Ringspun jersey tee. Garment dye. Super soft screenprint. Comfort fit. Interior neck screenprint. Offered in black, off-white, dusty rose and gold.

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 20 backers
    $
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  3. Select this reward

    Pledge US$ 30 or more About US$ 30

    1 Short sleeve Organic tee shirt - 30/1 Ringspun jersey tee. Garment dye. Super soft screenprint. Comfort fit. Interior neck screenprint. Offered in black, off-white, dusty rose and gold.

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    $
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  4. Select this reward

    Pledge US$ 34 or more About US$ 34

    2 Longshoreman beanie - Acrylic. Embroidered patch with merrowed edge. Offered in black, burgundy, royal, and rust.

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
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  5. Select this reward

    Pledge US$ 59 or more About US$ 59

    2 Short sleeve Organic tee shirt - 30/1 Ringspun jersey tee. Garment dye. Super soft screenprint. Comfort fit. Interior neck screenprint. Offered in black, off-white, dusty rose and gold.

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    12 backers
    $
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  6. Select this reward

    Pledge US$ 84 or more About US$ 84

    3 Short sleeve Organic tee shirt - 30/1 Ringspun jersey tee. Garment dye. Super soft screenprint. Comfort fit. Interior neck screenprint. Offered in black, off-white, dusty rose and gold.

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $
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  7. Select this reward

    Pledge US$ 85 or more About US$ 85

    1 pair of SLIM fit Traditional Selvedge Denim - 12 oz selvedge denim. Signature fly detail. Heavy duty alloy buttons and rivets. 5 pocket style. Signature interior leather washer. Selvedge detailing. 100% cotton. Imported fabric. Offered in Specialty Fabric colors: indigo, grey, and black

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
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  8. Select this reward

    Pledge US$ 85 or more About US$ 85

    1 pair of STRAIGHT fit Traditional Selvedge Denim - 12 oz selvedge denim. Signature fly detail. Heavy duty alloy buttons and rivets. 5 pocket style. Signature interior leather washer. Selvedge detailing. 100% cotton. Imported fabric. Offered in Specialty Fabric colors: indigo, grey, and black

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
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  9. Select this reward

    Pledge US$ 98 or more About US$ 98

    1 pair of SLIM fit Japanese Selvedge Denim - 13.5 oz indigo Japanese Selvedge denim. Signature fly detail. Heavy duty alloy buttons and rivets. 5 pocket style. Signature interior leather washer. Selvedge detailing. 100% cotton. Imported fabric. Premium thread. Made in USA.

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    $
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  10. Select this reward

    Pledge US$ 98 or more About US$ 98

    1 pair of STRAIGHT fit Japanese Selvedge Denim - 13.5 oz indigo Japanese Selvedge denim. Signature fly detail. Heavy duty alloy buttons and rivets. 5 pocket style. Signature interior leather washer. Selvedge detailing. 100% cotton. Imported fabric. Premium thread. Made in USA.

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 10 backers
    $
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  11. Select this reward

    Pledge US$ 135 or more About US$ 135

    5 Short sleeve Organic tee shirt - 30/1 Ringspun jersey tee. Garment dye. Super soft screenprint. Comfort fit. Interior neck screenprint. Offered in black, off-white, dusty rose and gold.

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
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  12. Select this reward

    Pledge US$ 158 or more About US$ 158

    INSTANT FAN - 7 Short sleeve tee shirt - 30/1 Ringspun jersey tee. Garment dye. Super soft screenprint. Comfort fit. Interior neck screenprint. Offered in black, off-white, dusty rose and gold.

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
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  13. Select this reward

    Pledge US$ 186 or more About US$ 186

    7 Short sleeve Organic tee shirt - 30/1 Ringspun jersey tee. Garment dye. Super soft screenprint. Comfort fit. Interior neck screenprint. Offered in black, off-white, dusty rose and gold.

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
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  14. Select this reward

    Pledge US$ 230 or more About US$ 230

    ALL 3 Colors in STRAIGHT fit Traditional Selvedge Denim - 12 oz selvedge denim. Signature fly detail. Heavy duty alloy buttons and rivets. 5 pocket style. Signature interior leather washer. Selvedge detailing. 100% cotton. Offered in Specialty Fabric colors: indigo, grey, and black

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $
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  15. Select this reward

    Pledge US$ 230 or more About US$ 230

    ALL 3 Colors in SLIM fit Traditional Selvedge Denim - 12 oz selvedge denim. Signature fly detail. Heavy duty alloy buttons and rivets. 5 pocket style. Signature interior leather washer. Selvedge detailing. 100% cotton. Offered in Specialty Fabric colors: indigo, grey, and black

    plus a ton of stickers

    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $
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  16. Select this reward

    Pledge US$ 1,600 or more About US$ 1,600

    3 Hand screened Art prints by artist Ben Kwok
    on stretch canvas frame. All Art will be signed and numbered by the artist.

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    Ships to Anywhere in the world
    Limited 0 backers
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Funding period

- (31 days)