Parker's Cup Coffee & Tea
We are creating a coffee boutique where you can find unique gourmet coffees, teas, and robusta coffee infused body scrubs and soaps.
Parker’s Cup and all that surrounds it is full of life, love and loyalty towards its community. We follow one rule and that is, we will never put in your families or your body that we wouldn’t put in ours. We are community centered, ethically fulfilling, economically and health conscious and understand that people want to indulge in beverage that is soulful without feeling guilty. If you are the type who loves to enjoy your coffee or tea and want to do in peace we are your cup of joe !
We carry a slue of coffees that will take your taste buds around the world and teas that will put you in the most mellow mood or get you ready for the busy day ahead. We have Fair trade, organic, single origin, flavored coffee and different blends of coffee that you will not find in your average coffee shop.
When it comes to being community centered we have small business trade shows that benefit the communities local charities and enjoy helping small and growing businesses get their name out there. We have ethics that are grounded in rich spiritual upbringing of the owners and we make it our mission that we keep a curated mix of everyone at the coffee table. We make sure that we source our coffee as Fair Trade and organic to help the communities and families of the farmers that cultivate some of our coffee.
We are economically conscious in everything we do. We recycle all our coffee grounds and use them for our coffee based body scrubs and soaps. We do the same for with our teas. Once we open we will have the options for our guest of "Groundskeeping" which is where they can keep our used grounds that we do not need and they can use them in their flower beds or on their lawns. Nothing goes to waste!
When it comes to the health of our community we go back to our rule of not putting anything in your bodies that we would not put in ours. With that said all of our pastries will have all natural or organic ingredients that will be baked in house daily. We will make sure we have vegan and gluten free options available as well and our milks will be certified organic. We will carry a few different brands of alkaline water because as you know coffee is acidic and we want you to enjoy your coffee and maintain a healthy PH balance.
What is our Purpose?
Parker's Cup wants to create a place in the community where people can come a know without a shadow of a doubt that they are being taken care of inside and out. We want our community to have a overall healthier option for enjoying their favorite daily brew. We want to educate our community on where, when and how coffee ends up in their cup. Keeping people informed about what they consume on a regular basis is very important and our barista's will be equipped to teach as well.
When is this going to happen?
We would love to see Parker's Cup open this year close to the end of November. We want to gift our community by opening with the holiday spirit, beverages and fresh traditional holiday pastries ! We also have some really amazing holiday gifting options that we know that our community will love.
Where do we want to be?
We have checked out many different cities in Texas but we have fell in love with our home city, Houston! Our family and friends are here and know what our community is needing and looking for. Houston has been home for 20 years and we couldn't see opening anywhere else!
Why we need funding?
1 year of rent on a space no smaller than 1,400 sq.ft, payroll cost, income taxes, professional fees such as architects, attorneys, accountants and business consultants and license, super semi-automatic espresso machine with at least 2 group heads, fridges, pastry case, location build out, small wares and miscellaneous barista items, wet and dry inventory and café furniture
Risks and challenges
The first challenge that we have is money which is the number one challenge most young businesses face when starting out. We plan to overcome this challenge by partnering with key investors that will help us overcome some of the hurdle along with the support of our community through Kickstarter's platform.
The second challenge we could face is developing a loyal customer base but with these three key focus points we can overcome this minor challenge quickly. First focus is the quality of our products which we have secured a partnership with Coffee AM of Canton GA. that will ensure a high-quality product. Coffee AM will provide single origin, fair trade and organic coffee that we believe fits our core beliefs as a company.
The second thing we will focus on is the bar setup and store flow to ensure a good customer experience. We will review our bar setup to ensure that we are not only handing out a quality beverages but also doing it swiftly as possible. Also, rearranging the store setup until we find something that best fit the needs of our customers.
The third area of focus is our community. We believe in honoring our customers, investors, suppliers, and employees by treating them fairly and ethically. We will compensate our employees with a fair wage according to the price of living in our city of business and ensure our investors are paid on time. We believe that as we continue to keep the focus on our community, our products, and store operations behind the bar and front of house that we will develop a loyal customer base.
We also have an extensive social media plan. We will document weekly our journey to open Parker's Cup Coffee on our Facebook page by utilizing the Facebook Live. We also believe in the power of word of mouth and will be handing out flyers with our social media handles on them in the downtown, uptown and midtown areas to generate a strong organic following.Learn about accountability on Kickstarter
- (30 days)