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Micro coffee-lab. Converted studio in West London. 2kg roaster at its little heart. Group of dedicated coffeeholics. NO BEANS TO ROAST.
Micro coffee-lab. Converted studio in West London. 2kg roaster at its little heart. Group of dedicated coffeeholics. NO BEANS TO ROAST.
111 backers pledged £3,580 to help bring this project to life.

About

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Our mission was born out of the need to take some time off from the big wheel, absorb what’s around us and celebrate the moment. Brewing coffee means just that to us and we summed it up under one sentence - TAKE THE TIME.

We want to promote coffee drinking not as a stimulant to work more, but as a relaxing process that sparks creativity and engages in conversation, which as a result boosts productivity and helps achieve one’s goals by working less. At least, that’s what we successfully practice and like to believe in.

In fact, research shows (read herehere and here) that taking time out is vital to our health, happiness, productivity and creativity. Even a short, 10 minute break in your daily routine makes a big difference. We want our coffee to be your reason to stop!

#takethetime

An analogy to our mission, this counterculture phrase was coined by Timothy Leary in the late 60s. It also closely resembles the coffee roasting process. Coincidence? We don’t think so.
An analogy to our mission, this counterculture phrase was coined by Timothy Leary in the late 60s. It also closely resembles the coffee roasting process. Coincidence? We don’t think so.

As conscious custodians of our environment, it is our priority to be completely PLASTIC FREE, using compostable and biodegradable materials only. After tons of research, we are close to finding our perfect coffee bag — one which replicates plastic's storage and transportation qualities but isn’t harmful to the environment. The research continues, not happy with just an eco-friendly bag, we are also looking at viable valves and adhesive labels.

Although sustainability and climate change are hot topics in the Specialty Coffee industry, eco-friendly packaging is often overlooked by coffee roasters, choosing the easier, inexpensive path instead. We want to change that.

Our friendship began in house number 106, somewhere in Ealing, London, 7 lucky years ago. Federico started his barista career around that time in Ealing’s first, specialty coffee shop ‘Electric Coffee’. That’s how the rest of the group found out about all the new, weird coffee making tricks, which we obviously took as a breakfast bullying opportunity.

Fede didn’t give up. His ultimate, cheeky winning trick to get us on his side was gifting us a beautiful hand grinder, but no beans to grind! Encouraged to go out and look for some whole bean coffee we got hooked... truly, madly, deeply. 

Few years on and we’re rollin’ our Toyota Yaris through Heathrow Cargo in the middle of the night, picking up our first roaster, which flew straight in from Coffee-Tech, Israel. Soon after we are all setup and ready for some alchemy… but where are the beans, Fede?!

Karma.

We like to believe our house was a real birthplace of coffee roasting in Ealing, way back before our arrival here. This counterfeited 1950s photo supposedly found in the attic by Isa, proves the point.The legacy lives on!
We like to believe our house was a real birthplace of coffee roasting in Ealing, way back before our arrival here. This counterfeited 1950s photo supposedly found in the attic by Isa, proves the point.The legacy lives on!

With a bit of DIY we transformed a spare studio space around our house into our coffee lab. Total refreshment plus custom furniture to hold our toys, it was a lot of fun.

Building out our roastery space, we set up a micro coffee shop and gathered some pretty cool tools of trade to test our freshly roasted coffee on the spot. 

At the heart of operations is a mighty 2kg Coffee-Tech Solar roaster. Next to it stands a Mahlkonig Guatemala retail grinder (skillfully reconditioned by Bartosz a year ago), a Bunn batch brewer plus a plethora of scales and hand brewing accessories. 

On the other side we run a powerful Anfim Caimano grinder, accompanied by the sexiest machine of them all – the legendary Faema E61 espresso machine. The perfect pair to hone your barista skills.

Our simple, mechanical logo and labels reflect the industrial history of our area, which is bordering with Park Royal — an important manufacturing estate developed in the 1930s.

On the other hand, 106 is far from industrial coffee roasting, it's our personal oasis, far away from the big city life. Our hideaway where we practise our craft. We reached out to a wonderful illustrator Jan Bielecki to help us visualise these feelings and we are grateful for such stunning work (available for grabs as one of our rewards).

We are almost ready to go into production, however we are still in the process choosing the packaging materials.

Our digital storefront is ready, systems are up and running and Royal Mail vans are waiting around the corner to pick up the first orders.

We have carefully selected the best coffee tools and accessories to promote on our webstore from brands such as Technivorm, Wilfa, Hario, Cafflano and Planetary Design.

Additionally, we are always searching for interesting and small scale brands (such as ourselves), innovating in the coffee tools space and would love to introduce their products to our online store in the future. Please reach out to us with any recommendations.

The real beauty of the coffee industry is, that it is run by some of the most supportive people you will ever meet in any type of business.

With a bit of help from established roasters we befriended along the way (thank you Andrew at Pact and Simone at 80 Stone ), we got our hands on some kilograms of green coffee to get our roaster’s drum rolling. These lasted us for few months of experimentation and practicing the skill — sometimes with adrenaline rising results.

We want to focus primarily on promoting the richness and diversity of high quality, single origin coffees and their stories — creamy and punchy Ethiopian blueberries;  syrupy Kenyan wine tomatoes; sweet and smooth Panamanian bergamots or complex and perfectly balanced Colombian cherries to pick just a few of our favourite profiles... and oh, these are all just simple, most common flavour generalisations, there are so many more gems to find!

Our carefully selected offer of what we consider the best seasonal crop will be restricted to maximum four choices at any given time and we will aim for a variety of flavour profiles to choose from.

Now, specialty grade green coffee beans are not cheap and should never be (please listen to this amazing audiobook if you like to hear why).

Beans usually come in 65kg tote bags from the origin and that’s the minimum trade order for a single type of coffee. Having four types to choose from is a fair bit of expense altogether for a small coffee-empire-to-be.

Our main goal for this campaign therefore is to raise enough funds to help us with four, 65kg bags of specialty grade green coffee.

Our plan for the months to come is:

With our campaign ending on the 16th of December, we won't be able to land our products under your Christmas trees. 

However! Our lovely friends from Dot Studio jumped on board and helped us produce these absolutely beautiful gift cards — a reward on its own, free of charge.

Can you think of anyone, who would enjoy such gift? Just make sure to let us know you need one in advance, as we will be posting them to yourself right after the campaign ends, first think Monday morning the the 17th of December, but only if we meet our goal and the campaign is successful that is.

Each card will be uniquely numbered and matched against the shipping address of your choice. Also, there will be a simple explanation printed on the card, on how to redeem the gift you pledged for, be it our vintage cup with a bag of coffee, a poster, or even a day at our roastery — you choose.

We will send them as 1st Class mail for the next day delivery in the UK. Europe may take between 3-5 days, which could still make it before the Christmas Eve. Rest of the world is 5-7 days.

Kickstarter allows to pledge just once per account, but if you like more than one kind of reward please follow these steps:

  • Choose all the rewards you would like to get and write down corresponding pledge amounts;
  • Sum up all the amounts together;
  • Most of the rewards come with a bag of coffee. If you don't want multiple bags just deduct them from additional rewards chosen (at £17 per bag);
  • Select one of your rewards by clicking on the pledge box in the 'Support' column (to the right side of the page);
  • Fill in your total amount in the 'pledge amount' box;
  • Click 'Continue' and follow the payment steps;
  • Send us a message through Kickstarter messaging system to let us know your choices, so we make a note in your record. Please also confirm how many bags of coffee you wanted.
  • 'Contact me' link can be found by clicking on our logo, above the 'Follow Creator' button on top left of the main project page.

NOTE: not all of our rewards will ship worldwide. Please check the corresponding shipping details if you are pledging from outside of the UK.

Pledge £5 or more and receive a massive thank you from us. We will also shout out your name in excitement on our Instagram account (let us know your @), so that it will forever be engraved in virtual history.

Pledge £12 or more and receive a cool pin badge to keep on reminding you to #takethetime

Pledge £17 or more and receive a 200g bag of our freshly roasted, Specialty grade, whole bean coffee. We can grind it for you if you wish and try to pick your preferred flavour profile (since we aim to get 4 types), just make sure to let us know what you like. See 'more than one reward' contact instructions above.

Pledge £28 or more and receive a 200g bag of our freshly roasted coffee + a set of unique A6 prints including Jan's illustration, a little poem and super simple to follow brewing guides.

Pledge £33 or more and receive a 200g bag of our freshly roasted coffee + a randomly picked, vintage coffee cup from Gosia’s epic collection. It’s a big, emotional reward really as it’s the first time ever she is willing to part with one.

Pledge £38 or more and receive a 200g bag of our freshly roasted coffee + a signed copy of Federico’s journal, documenting his physical as well as intellectual journey from adolescence in Montevideo, Uruguay to maturity in Seville, Spain. It depicts a universal journey each of us makes at some point in life, searching for understanding of who we are. Published in 2015 by Culbuks (unfortunately in Spanish language only).

Pledge £42 or more and receive a 200g bag of our freshly roasted coffee + a limited edition, top quality recycled woven tote bag, with an awesome print designed just for us by our talented friend Dominika Lipniewska.

Pledge £49 or more to get our 3 months coffee subscription (3x 200g bag of coffee, 1 per month, each a different origin).

{EDIT: Dot Studio offered help with screenprinting, which will make it look and feel even better than Giclee!}

Pledge £58 or more and receive a 200g bag of our freshly roasted coffee + a limited edition, A3 fine art quality Giclée print on thick, bamboo paper. Numbered and signed by Jan Bielecki. It will be mailed in recycled cardboard tube to protect against dents and folds.

Please note, frame is not included, however our kind friends from FRMD offered a special 15% discount for their framing service if you prefer it framed. You will receive a single-use code with your print to redeem. See their awesome offer here.

Pledge £96 or more to receive a V60 starting kit, including: a 200g bag of our freshly roasted coffee, plastic coffee dripper (size 02), glass server, 100 filter papers, measuring scoop and a Rhino Coffee Gear hand grinder.

This reward is available in the UK only.

Pledge £106 (lucky number) or more to get an Aeropress starting kit, including: a 200g bag of our freshly roasted coffee, an Aeropress with 350 paper filters and a Rhino Coffee Gear hand grinder (mini), that fits Aeropress neatly.

This reward is available in the UK only.

Pledge £300 or more to pay us a visit at 106! You will spend half a day with us showing you the basics of roasting and some barista skills on our Faema E61 if you wish. By the end of the session you will be grinding coffee like a champ, making properly dosed and tamped espresso shots, steaming milk for lattes and even pour over if you wish, but most importantly [drum roll] roasting your first 1.5kg of coffee to take home and be proud of. Suitable dates and times to be arranged in advance on a first come first served basis.

Pledge £1850 or more to become our first wholesale friend. Pick your own 60kg bag of single origin, specialty grade green coffee from our extensive, preselected list. You will be able to order up to 5 cupping samples from our suppliers to help you choose. We will then roast the coffee in minimum 3kg to maximum 15kg batches at a time, to your preferred roasting profile (ie. Light, Medium or Dark) and deliver it on previously agreed dates. Please note the 60kg of green coffee will produce about 48kg roasted. We will be happy to deliver your batches free within 10 miles radius from W5 London (additional fee for Congestion Charging zone applies) providing it’s 9kg or more at a time. Collect in person otherwise, or courier. Specific conditions to be agreed directly with us over a cup of coffee like it should be done.

This reward is available in the UK only.

Risks and challenges

We have been seriously planning our roasting business for the last 2 years. In this time our studio got filled up with machinery, our Trello board got complicated and Fede loss a few of his remaining hair. We know we are ready to get this going and are pretty confident, that even if we don’t meet our goal we are on a right path — but it’s a pretty slow one, so a decent kick would be much appreciated!

One of the main challenges are logistics in delivering your products. Most of the rewards we offer are one-off, bespoke designs, produced to order by a few, carefully selected companies. We believe we allowed ourselves more than enough time to manage production and delivery, however unexpected delays may occur (in which case we will let you know). This however doesn’t apply to our gift cards — they will be issued as promised and providing the Royal Mail fulfils their part, the cards will reach you before Christmas.

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  1. Select this reward

    Pledge £5 or more About $6

    High five

    A massive thank you from us. We will also shout out your name in excitement on our Instagram account (let us know your @), so that it will forever be engraved in virtual history.

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    Enamel pin badge [20% OFF]

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    Enamel pin badge

    Cool pin badge to keep on reminding you to #takethetime

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    Early bird [20% OFF]

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    Pledge £17 or more About $22

    Early bird

    200g bag of our freshly roasted, Specialty grade, whole bean coffee.

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    Set of original A6 prints [20% OFF]

    200g bag of our freshly roasted coffee + a set of unique A6 prints.

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    Pledge £27 or more About $35

    A special kind of cup [20% OFF]

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    Pledge £28 or more About $36

    Set of original A6 prints

    200g bag of our freshly roasted coffee + a set of unique A6 prints.

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    Pledge £33 or more About $42

    A special kind of cup

    200g bag of our freshly roasted coffee + a randomly picked, vintage coffee cup from Gosia’s epic collection.

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    Pledge £34 or more About $44

    Limited edition shopper bag [20% OFF]

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    Pledge £38 or more About $49

    Un momento con el cafe

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    Pledge £40 or more About $51

    Coffee of the month [20% OFF]

    3 months coffee subscription (3x 200g bag of coffee, 1 per month, each a different origin).

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    20% early bird offer for the first 3 days only.
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    Pledge £42 or more About $54

    Limited edition shopper bag

    200g bag of our freshly roasted coffee + a limited edition, top quality recycled woven tote bag, with an awesome print designed just for us by our talented friend Dominika Lipniewska.

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    Pledge £48 or more About $62

    Limited A3 Giclée print [20% OFF]

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    Pledge £49 or more About $63

    Coffee of the month subscription

    3 months coffee subscription (3x 200g bag of coffee, 1 per month, each a different origin).

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    Pledge £58 or more About $75

    Limited edition A3 Giclée print

    200g bag of our freshly roasted coffee + a limited edition, A3 fine art quality Giclée print on thick, bamboo paper. Numbered and signed by Jan Bielecki.

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    Pledge £80 or more About $103

    Pour over starting kit [20% OFF]

    V60 starting kit, including: a 200g bag of our freshly roasted coffee, plastic coffee dripper (size 02), glass server, 100 filter papers, measuring scoop and a Rhino Coffee Gear hand grinder.

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    20% early bird offer for the first 3 days only.
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    Pledge £86 or more About $111

    Aeropress starting kit [20% OFF]

    20% early bird offer for the first 3 days only.
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    Pledge £96 or more About $124

    Pour over starting kit

    V60 starting kit, including: a 200g bag of our freshly roasted coffee, plastic coffee dripper (size 02), glass server, 100 filter papers, measuring scoop and a Rhino Coffee Gear hand grinder.

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    See 'Campaign' section and scroll all the way down to Rewards for detailed description.

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    Pledge £106 or more About $136

    Aeropress starting kit

    Aeropress starting kit, including: a 200g bag of our freshly roasted coffee, an Aeropress with 350 paper filters and a Rhino Coffee Gear hand grinder (mini), that fits Aeropress neatly.

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    Pledge £240 or more About $309

    Roast and drink with us [20% OFF]

    Pay us a visit at 106! You will spend half a day with us showing you the basics of roasting and some barista skills on our Faema E61 if you wish.

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    20% early bird offer for the first 3 days only.
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    Pledge £300 or more About $386

    Roast and drink with us

    Pay us a visit at 106! You will spend half a day with us showing you the basics of roasting and some barista skills on our Faema E61 if you wish.

    -

    See 'Campaign' section and scroll all the way down to Rewards for detailed description.

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    Pledge £1,500 or more About $1,932

    Choose your own [20% OFF]

    Become our first wholesale friend. Pick your own 60kg bag of single origin, specialty grade green coffee from our extensive, preselected list.

    -

    20% early bird offer for the first 3 days only.
    See 'Campaign' section and scroll all the way down to Rewards for detailed description.

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    Pledge £1,850 or more About $2,382

    Choose your own

    Become our first wholesale friend. Pick your own 60kg bag of single origin, specialty grade green coffee from our extensive, preselected list.

    -

    See 'Campaign' section and scroll all the way down to Rewards for detailed description.

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Funding period

- (20 days)