We started Fuchsia Shoes to bring top quality handmade traditional styles shoes from Pakistan to the fashion hungry market of women’s footwear. Our brand, Fuchsia, reflects the themes behind our designs: vivid, elegant and full of life.
Fuchsia is so more than a fashion brand. Fuchsia is a movement that connects industry artisans, who have mastered the centuries old eastern art of shoe making, to the western marketplace.
Our intricate handmade embroidery is designed with the intention to fuse the western and eastern fashion in a subtle and contemporary way. Quality and comfort are our unwavering tenants - Every Fuchsia shoe is handmade by artisans who pour in their individual creativity, passion and love.
A few weeks of craftsmanship goes into every pair of fashionable shoes from Fuchsia. The process begins with an approach that blends centuries of tradition, as we start each pair with the blank slate of beautiful and individual imperfections of natural leather, with each individual craftsman lovingly and painstakingly tying each knot and sewing every seam.
Credits: All our amazing products and lifestyle shots are conducted by an extremely talented Seattle based photographer. Check her work at Massan Photography.
Since our products are handcrafted, expanding our company generates employment opportunities at the lowest levels and hence helps skilled personnel to get a chance to earn their living through the art they have mastered over generations. Also, we believe (and our customer endorse) that our designs are very unique and bring a classical touch style to a classy woman's wardrobe. Expanding our product line will allow us to offer more unique designs made from top quality stuff.
Risks and challenges
This is the first time we are launching a Kickstarter Campaign. We have given ourselves three months to deliver the rewards. Having said that every pair of shoe is handmade and needs human resource to make it happen. However, given the delivery record and consistent quality of our team over the past year, we are confident that our progress will not be hindered by this risk.
Throughout the manufacturing process we will be updating our backers regularly and keep them posted on our progress.Learn about accountability on Kickstarter
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