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Affordable High Fashion Which Makes Every Women Stand Out In A Crowd.

An innovative collection created by one of the hottest up and coming New York City-Based Fashion Designers. His clothes fall beautifully on the female body, incorporating principles of haute couture.

To support us, click directly on any of the available rewards (like THE WOMEN'S MASCULINE-STYLE SHIRT) Also it would be cool if you can help us spread the word on Facebook, Twiiter and Instagram.

For $25K, I will be able to buy the materials I need to produce the samples for the HL2 collection at a NYC Factory, photograph the collection, create a "Lookbook" and mail it to a select group of apparel buyers in the U.S. Shortly thereafter, I will set up appointments with buyers in order to bring the collection to a store near you. I believe in bringing our manufacturing back to the U.S. I pledge to have my collection Made in the U.S.A. http://savethegarmentcenter.org/

Stretch Goal: For $65K, (In the event my initial goal is exceeded and pledge amounts reach 65k) I will be able to complete the project from above and hire a professional sales team in New York City. I currently have a relationship with a well respected sales team. They feel strongly they can get this collection into many boutiques and major chains in the U.S. by leveraging their extensive list of current buyers. They have been in the fashion industry for the past 20 years and I am confident they have the expertise to make HL2 an incredible success.  http://www.showroomseven.com/en/services/sales/

Here's How it Works:

1. View the various Pledge Tiers on the right side of the page. 

2. View the corresponding Sketches of each Pledge Tier below.

3. Choose the item you prefer from the Pledge Tier, you have two or three styles to choose from.  At the end of this campaign and to make things a little more interesting, I will tally the number of votes for each style within each pledge tier. The style with the largest percentage of votes will be the garment everyone receives in their pledge tier.

You will be a part of the Hernan Lander Design Team. I am looking forward to seeing what favorites people vote for. I appreciate your input and support in helping me bring the HL2 Collection to a store near you.

As a special thanks from me to you, you will receive a free bonus garment starting at the $175 Pledge Tier and every Pledge Tier after that as well...Enjoy.

*Please Note: The Pledge Amounts for each Tier do not reflect the price points the HL2 collection will be offered at. Once produced and sold, in stores or online, the HL2 line will be stylish and affordable.

The following are the sketches I've created for the HL2 Collection. Start picking out your faves now. You will be a fashion goddess among all your girlfriends this Fall and Winter. Enjoy :)

Pledge $3,500 or more

Hernan Lander will create an original cocktail dress exclusively for you. This pledge will give you the ability to communicate directly with Hernan and contribute to the final design.(PLUS CHOOSE 1 BONUS GIFT FROM $35-$375 Pledge Categories)

Estimated delivery: Sep 2013

Add $20 to ship outside the US

Pledge $5,000 or more

Hernan Lander will create two original garments exclusively for you. This pledge will give you the ability to communicate directly with Hernan and contribute to the final design.(PLUS CHOOSE 2 BONUS GIFTS FROM $35-$375 Pledge Categories, Limit one choice per Pledge Category)

Estimated delivery: Sep 2013

Add $20 to ship outside the US

Pledge $10,000 or more

Hernan Lander will create an original formal gown. This pledge will give you the ability to communicate directly with Hernan and contribute to the final design when we fly you to his New York studio for a personal fitting. (PLUS CHOOSE 3 BONUS GIFTS FROM $35-$375 Pledge Categories, Limit one choice per Pledge Category) This pledge includes roundtrip airfare from anywhere in the U.S. and two night hotel accommodations at a 3 star/or better hotel.

HL2: The Collection -

A Message from Hernan Lander

Perhaps one of the most prominent concerns for supporters of Kickstarter drives, involves the ability of the company or individual to deliver on the ultimate stated goals of the project.

These concerns are especially valid when pledge incentives are made up of originally produced handcrafted items such as clothing. On this page you can see sketches which represent the items we plan to distribute to our supporters.

Many will ask themselves – “These are not actual photos...how do I know I'm going to be satisfied with the finished product and why should I believe in Hernan Lander’s ability to deliver on his Kickstarter’s goals?”

Here is a personal message from Hernan Lander, which he hopes will alleviate your concerns:

Dear Kickstarter Supporters,

I knew I was born to be a fashion designer since I was sewing with my grandmother in the Dominican Republic as a small child. The passion I had for fashion has never escaped me and in fact, continues to get more intense every year. I'm a perfectionist and create every piece by hand in my studio, from the concept to sketches to draping to fitting, until it ends up in the factory with my specifications, to be made into a sample.

Many designers have a team of people helping them, I too have a great team that includes my manager, my PR Team and people that work in my studio - they sew, they do intricate bead work and other advanced techniques, right alongside me . I don't only direct, I do much of the work by hand.

This is my promise to you: Each garment you receive will be made with great passion and love...every button, every zipper, the material I choose for the lining of a dress, the way I drape the cowl neck of a blouse – it’s all done exclusively by me, always with the intention of accentuating the silhouette of the beautiful female figure. I add in some tricks I picked up over the years, first in school, at Parsons and then working for the likes of Rogelio Velasco, Proenza Schouler, Ralph Lauren and Donna Karan. For example, I know how to incorporate design elements which delicately mask certain areas of the body some women are self-conscious about.

I want to make every woman feel modern, alluring, and sexy but always keeping in mind the quality of the garment and the comfort factor. I want you to always look the best you can and have your emotions reflected in the confidence in your appearance. I want you to wear my clothes and look in the mirror and feel like a million dollars. I believe in buying a few good flexible items for your wardrobe, and mixing and matching - quality is more important than quantity. So treat yourself to that one special cocktail dress, which will have all heads turning when you walk into the next party you attend or imagine yourself in one of my unique leather jackets - the luxurious and supple style will have you feeling as comfy as you do in your favorite Merino Wool, oversized sweater.

I have included some select images here, showing my previous work. I'm very proud of my past collections -my labors of love. When you view the various pictures from my previous “Look Books” or editorial and magazine shoots, I hope you will see all the detail and high quality workmanship I pride myself in. Clothes design and creation is my passion, my life. Thanks for taking the time to view my campaign and I hope you can help me fulfill my desire to create these beautiful pieces for everyone.

Peace & Love ~ Hernan.

A Few Things You’ve Asked About

How are you offering such great prices?

Offering high quality, well-designed clothing at great prices is really important to me. That is why I am offering this collection directly to you vs. going through traditional wholesale. When a designer sells a product into the wholesale channel, it can be marked up 8x before you purchase it – we are avoiding this markup by going direct to you. Further, I am only making what you purchase – so there is no need to account for excess inventory costs.

HERNAN'S DESIGNS

HERNAN AROUND THE WEB

Link: > Hernan at Mercedes Benz Fashion Week <
Link: > Hernan at Mercedes Benz Fashion Week <
Link: > Hernan at Women's Wear Daily <
Link: > Hernan at Women's Wear Daily <
Link: > Hernan at NBC Latino <
Link: > Hernan at NBC Latino <
Link: > Hernan at Best Fashion Blog <
Link: > Hernan at Best Fashion Blog <
Link: > Hernan at TimeOut Magazine <
Link: > Hernan at TimeOut Magazine <
Link: > Hernan at Socially Superlative <
Link: > Hernan at Socially Superlative <
Link: > Hernan at XEX Magazine <
Link: > Hernan at XEX Magazine <
Link: > Hernan at iFashion Network <
Link: > Hernan at iFashion Network <

What about sizing?


All items are offered in XS, S, M, L, XL. Fits true to size. Take your normal size. Everything fits true to size. Cut is regular but designed for a more comfortable fit. I will send a survey out at the conclusion of this project to collect sizing(letter and US number you would like) Questions? Email me at info@hernanlander.com

Risks and challenges Learn about accountability on Kickstarter

Given my experience and background, I am confident I can manage through the process of manufacturing and shipping the products to you on time. That said, timing is the biggest hurdle I face – I will order my fabrics as soon as this project closes. The lead time for fabric is 3-5 weeks, and production can take 4-6 weeks after the fabric arrives.

FAQ
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I want to buy more items from HL2NYC and Kickstarter won't let me!!

Add up the items you want, and pledge that amount. Email us at info@hernanlander.com with your order and we will make sure you get all of your items!!
__________________________________________

Where do I provide sizing and shipping information?

I will send out a survey as soon as the Kickstarter project is completed.
_________________________________________

Do you ship internationally?

Yes, add $15-$25 to the order + the cost of import duties and customs for your country.
_________________________________________

Do you take returns?

At this point, it is difficult to accept returns for cash. We will try, however, to accommodate exchanges for sizing. If you have any questions regarding our products, please email us at info@hernanlander.com
__________________________________________

Have a question? If the info above doesn't help, you can ask the project creator directly. info@hernanlander.com

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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  • Pledge $5 or more
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    0 backers

    Thank You Letter - A Signed, Heartfelt Letter of Appreciation; from Hernan Lander to You.

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  • Pledge $10 or more
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    3 backers

    Thank You Letter and Numbered, Hand-drawn Design Sketch from Hernan.

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  • Pledge $20 or more
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    4 backers

    A Unique and Limited Edition Scarf (Silk Chiffon); designed by Hernan Lander.

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  • Pledge $35 or more
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    4 backers

    Receive Women’s Cotton Yard T-Top: Relaxed, sensual and innovative cut. We have three unique styles for you to vote on. Select ONE out of the three following styles. The style that receives the most selections will be the one produced and delivered to all supporters in this category. Select #1: Style HL2-001-TT Long-Length Black and White Stripes with Mesh Back Detail Cotton T-Top OR Select #2: Style HL2-002-TT Sexy Cutout Front Top Side T-Top OR Select #3: Style HL2-003-TT Double-Layer One-Striper & Solid Color T-Top. Note: Please choose ONLY ONE of the styles above for this pledge. The style which receives the most picks will be the style we send to everyone within this pledge tier.

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  • Pledge $55 or more
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    1 backer

    Receive Women’s Long Sleeve Cotton Yard Top: Very elegant and comfortable. We have two unique styles for you to vote on. Select ONE of the two following styles. The style that receives the most selections will be the one produced and delivered to all supporters in this category. Select #1: Style HL2-004-PS Body-Conscious Long Sleeve with Rib Detail Polo Shirt. OR Select #2: Style HL2-005-LTT Long Sleeve Front Striped and Back Solid Color T-Shirt. Note: Please choose ONLY ONE of the styles above for this pledge. The style which receives the most picks will be the style we send to everyone.

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  • Pledge $85 or more
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    1 backer

    Receive Women’s Masculine-Style Shirt: Unique and innovative men’s style shirt, Perfect for professional women with a sense of style and confidence. We have three unique styles for you to vote on. Select ONE of the three following styles. The style that receives the most selections will be the one produced and delivered to all supporters in this category. Select #1: Style HL2-00-6-MS Oversized Draping Georgette with Closed Pleated Back Shirt OR Select #2: Style HL2-00-7-MS White Cotton Side Front Draping Shirt with Side Back Yoke OR Select #3: Style HL2-00-8-MS White Cotton Pleated Fit, Open Side Shirt. Note: Please choose ONLY ONE of the styles above for this pledge. The style which receives the most picks will be the style we send to everyone.

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  • Pledge $125 or more
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    1 backer

    Receive Our Unique and Sophisticated Style Pants. We have three styles for you to vote on. Select ONE of the three following styles. The style that receives the most selections will be the one produced and delivered to all supporters in this category. Select #1: Style HL2-00-9-P Comfortable Black Cotton with Rib Jersey, Double-Waistband Tailored Pants OR Select #2: Style HL2-00-10-P Sexy Stretch Cotton Jeans with Tailored Apparel and Styled Back Pockets OR Select #3: Style HL2-00-11-P Unique Sporting-Form Heavy Jersey with Rib Detail Sweatpants. (Relaxed look, pants for everyday) Note: Please choose ONLY ONE of the styles above for this pledge. The style which receives the most picks will be the style we send to everyone.

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  • Pledge $175 or more
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    0 backers

    Receive Our Sophisticated-Style Jersey Cardigan. (PLUS A BONUS GIFT:$35 Pledge Award) We have three styles for you to vote on. Select ONE of the three following styles. The style that receives the most selections will be the one produced and delivered to all supporters in this category. Select #1: Style HL2-00-12- C Lower V-Neck Kimono Sleeve, Machine Knit with Chiffon Detail and Collar Rib, Oversized Cardigan OR Select #2: Style HL2-00-13- C Draping Scarf Collar, Heavy Jersey Bomber Cardigan OR Select #3: Style HL2-00-14- C Oversized Draping Scarf Collar with Rib Detail, Jersey Cardigan. Note: Please choose ONLY ONE of the styles above for this pledge. The style which receives the most picks will be the style we send to everyone.

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  • Pledge $225 or more
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    1 backer

    Receive Our Modern Style Jersey Wrap Cardigan or Sweater Cashmere. The perfect style pieces for everyday wear. (PLUS A BONUS GIFT:$55 Pledge Award) We have two unique styles for you to vote on. Select ONE of the two following styles. The style that receives the most selections will be the one produced and delivered to all supporters in this category. Select #1: Style HL2-00-15-C Long Sleeve Jersey Cardigan with Multiple Configuration Lower Back Wrap OR Select #2: Style HL2-00-16-SW Draping Multiple Configuration Scarf Collar, Light Sweater. Note: Please choose ONLY ONE of the styles above for this pledge. The style which receives the most picks will be the style we send to everyone.

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  • Pledge $350 or more
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    0 backers

    Receive Our Modern Style Tailored Jacket. Perfect for business, or elegant, sophisticated events. (PLUS A BONUS GIFT:$85 Pledge Award) We have two unique styles for you to vote on. Select ONE of the two following styles. The style that receives the most selections will be the one produced and delivered to all supporters in this category. Select #1: Style HL2-00-17-J Kimono Sleeve, Front Cutout Hem, Cotton Tailored Jacket OR Select #2: Style HL2-00-18-J Pleated Shoulder Detail, Front Cutout Hem, Cotton Tailored Jacket. Note: Please choose ONLY ONE of the styles above for this pledge. The style which receives the most picks will be the style we send to everyone

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  • Pledge $375 or more
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    0 backers

    Receive Our Innovative Wrap Dress. Perfect for everyday wear. (PLUS A BONUS GIFT:$125 Pledge Award) We have three styles for you to vote on. Select ONE of the three following styles. The style that receives the most selections will be the one produced and delivered to all supporters in this category. Select #1: Style HL2-00-19-D One Sleeve Wrap and Rib Jersey Dress. This dress has 2 different ways to tie, creating the wrap look. Tie to the shoulder or to the waistline OR Select #2: Style HL2-00-20-D Waist Wraps Jersey Dress. This dress has 3 different ways to tie. Side seam, to the back or hip to create wrap look OR Select #3: Style HL2-00-21-D Draping and Wrap Jersey Dress. This dress has many different ways to tie, creating the wrap look. This panel jersey allows the creation of different kind of looks. Note: Please choose ONLY ONE of the styles above for this pledge. The style which receives the most picks will be the style we send to everyone.

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  • Pledge $525 or more
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    1 backer

    Receive Our Sophisticated and Modern Long Day Jersey Dress. (PLUS A BONUS GIFT:$175 Pledge Award) We have two unique styles for you to vote on. Select ONE of the two following styles. The style that receives the most selections will be the one produced and delivered to all supporters in this category. Select #1: Style HL2-00-22-LD Long Length, Double Open Leg Asymmetric Shoulder Jersey Dress OR Select #2: Style HL2-00-23-LD Long Length Double Top Jersey Dress. Note: Please choose ONLY ONE of the styles above for this pledge. The style which receives the most picks will be the style we send to everyone.

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  • Pledge $680 or more
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    0 backers

    Receive Our Modern Leather Jacket. This will become your new favorite Leather jacket. (PLUS A BONUS GIFT:$200 Pledge Award) We have three styles for you to vote on. Select ONE of the three following styles. The style that receives the most selections will be the one produced and delivered to all supporters in category. Select #1: Style HL2-00-24-J Safari Waist Tie Leather Jacket OR Select #2: Style HL2-00-25-J Modern 4 Pocket Rib Collar Leather Jacket OR Select #3: Style HL2-00-26-J Lower V-Collar Rib Safari Waist Tie Leather Jacket. Note: Please choose ONLY ONE of the styles above for this pledge. The style which receives the most picks will be the style we send to everyone.

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  • Pledge $850 or more
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    0 backers

    Receive Our Trench Coat or Tailored Coat: Modern & sophisticated, this will be your favorite outerwear for all those unexpected cold, rainy days. (PLUS A BONUS GIFT:$350 Pledge Award) We have two unique styles for you to vote on. Select ONE of the two following styles. The style that receives the most selections will be the one produced and delivered to all supporters in this category. Select #1: Style HL2-00-27-TC Asymmetrical Zipper and Bottom Wax Cotton with Leather Detail Trench Coat OR Select #2: Style HL2-00-28-TC Light Wool and Leather Detail Modern Tailored Coat. Note: Please choose ONLY ONE of the styles above for this pledge. The style which receives the most picks will be the style we send to everyone.

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  • Pledge $1,100 or more
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    0 backers

    Receive Our Unique cocktail Dress. (PLUS A BONUS GIFT:$375 Pledge Award) We have three unique styles for you to vote on. Select ONE of the three following styles. The style that receives the most selections will be the one produced and delivered to all supporters in this category. Select #1: Style HL2-00-29-D Draping Side Chiffon and Cutout Detail Silk Taffeta OR Select #2: Style HL2-00-30-D Cutout and Mesh Detail Heavy Jersey Dress OR Select #3: Style HL2-00-31-D Cutout and Mesh Detail Stretch Leather Dress with Organza Overlay. Note: Please choose ONLY ONE of the styles above for this pledge. The style which receives the most picks will be the style we send to everyone.

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  • Pledge $3,500 or more
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    0 backers Limited (20 left of 20)

    Hernan Lander will create an original cocktail dress exclusively for you. This pledge will give you the ability to communicate directly with Hernan and contribute to the final design.(PLUS CHOOSE 1 BONUS GIFT FROM $35-$375 Pledge Categories)

    Estimated delivery:
    Add $20 USD to ship outside the US
  • Pledge $5,000 or more
    You selected

    0 backers Limited (20 left of 20)

    Hernan Lander will create two original garments exclusively for you. This pledge will give you the ability to communicate directly with Hernan and contribute to the final design.(PLUS CHOOSE 2 BONUS GIFTS FROM $35-$375 Pledge Categories, Limit one choice per Pledge Category)

    Estimated delivery:
    Add $20 USD to ship outside the US
  • Pledge $10,000 or more
    You selected

    0 backers Limited (20 left of 20)

    Hernan Lander will create an original formal gown. This pledge will give you the ability to communicate directly with Hernan and contribute to the final design. We will then fly you to his New York studio for a personal fitting. (PLUS CHOOSE 3 BONUS GIFTS FROM $35-$375 Pledge Categories, Limit one choice per Pledge Category)This pledge includes roundtrip airfare from anywhere in the U.S. and two-night hotel accommodations at a 3 star/or better hotel. (International Pledges will receive partial reimbursement for roundtrip airfare not to exceed lowest roundtrip airfare rate available from Los Angeles to New York booked 30 days in advance of departure.)

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Funding period

- (33 days)