Indie, Bikes, & Beer is the thoughtfully organized mess of the things that I, Max Nagel, love the most. I'm passionate about music, cycling and carbonated beverages, so I created IB&B. My mission is to provide a space to expose and share often little-known, but highly talented musicians, craftsmen, and artisans.
I've been into music since I was a kid and I have been always been captivated by finding new artists with new sounds. For the most part, I've listened to "obscure" indie bands whose under the radar status meant true talent. After friends and family repeatedly asked me for musical suggestions, I chose not to send them a playlist and instead decided that I would start a blog.
While I was out on a bike ride one day, getting a few miles in before work, I started to brainstorm. I wanted to find a way to incorporate beer and bikes into this indie music blog that I had scheming in my helmeted noggin. The name was almost too obvious... Indie, Bikes & Beer!
Having a name was a start, but the real challenge was finding a way to put together cohesive thoughts and create a website. With some elbow grease and help the bike guy, Nick, the site was launched. The first post was a review of the lovely Cambridge duo, You Won't, and their debut album, Skeptic Goodbye. To be honest, I was kind of starstruck upon receiving positive feedback from the band after the post- I was honored to be given such high praise for my work. I imagine this is how a musician feels when someone thoughtfully reviews their work. It was at this point that I knew the site could be something more than just my musings on indie music, bike news, and good beer.
We've since been lucky to cover some amazing shows in Beantown and, most notably, gaining media access to the 2012 Boston Music Awards. The BMAs acted as our launching pad into the Boston scene as we shook hands, passed out cards, and did our best to make an impression on all the wonderful industry professionals in attendance.
As the site has progressed, Indie, Bikes & Beer has gone onto review several dozens of other bands- each with diverse and unique interpretations of the indie genre.
There are 3 goals for this project:
1. Upgrade the website to a more dynamic platform
2. Sponsor Boston Shows, Sponsor a Charitable Showcase at SXSW 2013 and beyond
3. Host and Record IB&B Acoustic Sessions
Thus far, it has been one helluva ride and with a successful Kickstarter campaign, the website will broaden its reach and expanding its content. New content will include recorded IB&B Acoustic Sessions for all our readers to enjoy. Getting the word is our most important task and with your help we can to that.
Risks and challenges
One of the most challenging parts of starting a blog has been gathering a following. Through entirely organic growth, we have seen a slow, but loyal group of people visit our site. As we progress, I can't promise that the site will explode and become widely popular, but I can tell you that I will do everything in my power to get our name out there and to tell people about our mission. For example, we have secured the 2013 SXSW showcase and some of the funds generated from this campaign would go toward sponsoring that event.
As much as I would like to continue organically, I understand that the pace of growth is often slow. If I'm lucky enough to have a successful campaign, I will move ahead and begin using the funds to continue putting quality content out for readers, all the while exploring new tactics to build the brand and name recognition of Indie, Bikes & Beer.
As stated in the video, I plan to make the website more of a presence in the Boston scene by supporting shows and hosting acoustic sessions. I also wish to build the website and make it more accessible and friendly to readers, such that I can deliver the best content I can, in the best way that I can.
- (34 days)