Funding for this project was suspended by Kickstarter on March 19, 2014.
About this project
What is Build-A-Bundle?
Build-a-Bundle is an online platform that allows you to create a customized stack of bracelets virtually. You can choose from up to 200 incredibly cute bracelet styles and mix and match them to your liking. The platform was built with ease of use in mind, so anyone can quickly and easily choose from our wide array of accessories and build a customized bracelet stack in minutes. When you complete your bracelet bundle and checkout, our shipping team assembles your bracelets in the exact order you organized them on our virtual wrist, and packages them in our signature black Ashley Bridget gift box. Within less than a week of placing your order, your customized Ashley Bridget bracelet bundle will arrive at your door ready to wear.
All we need is you.
To create this line the way we want to, and to ensure our customers get the product the way they deserve it, we need your help! The cost of building a suitable platform to market and sell this product is the primary reason for this Kickstarter project. Subsequently, the physical materials and inventory needed to support orders of the bracelets is costly. Our initial goal of $10,000 will be used to buy accessory materials. Our secondary goal of $20,000, should it be met, will go to designing and creating newer bracelet styles, as well as procuring a second fulfillment center to handle the increase in volume and traffic.
How are the bracelets made?
The process of sourcing high quality, eco-friendly materials for our bracelets took over a year to complete. We pride ourselves on the quality of our pieces. The bracelets are made from brass, and in many of our styles are gold or silver plated. We do not use nickel as many people are allergic. To avoid the use of animal leather, our bracelet bands are made of either vegan leather or koskin. That way, you can enjoy your Build a Bundle bracelets from both a fashion and moral standpoint. All of our bracelets are made to order.
Examples of pre-made stacks:
Your bracelet bundle will be packaged in our signature black Ashley Bridget gift box. Each bundle is assembled in the exact order you stacked the bracelets on the virtual platform.
Example of our packaging:
What bracelet's are available on Build-a-Bundle?
The following bracelets will be available to stack on our build-a-bundle platform when the Kickstarter project has completed:
Risks and challenges
6 months ago, after a very tough climb to build our brand, our accessory lines finally got attention and the brand grew over 500% in less than 30 days. The early success has been great, but for us, this is only the beginning. We want to bring retail into the 21st century and make it as convenient as possible for you to buy your accessories exactly the way you want them to be.
Unfortunately, we underestimated the cost and time it would take to create the build a bundle platform. From conception to launch, the entire project has taken over a year to complete and the cost of the project left us very little to order bracelet materials. If successful, this Kickstarter project will allow us to finally be able to order the necessary materials and launch the platform!
Our manufacturer has made all of of the materials we need readily available when we can afford it at a large scale, so it will actually take less than a week to get the first bulk order of material into our warehouse. In spite of this, however, the challenge for us will be fulfilling all Kickstarter pledges in the month of April and May when the project completes as promised. There will definitely be a lot of all nighters in our warehouse building bracelets and fulfilling orders.Learn about accountability on Kickstarter
Once the Kickstarter campaign has ended, we'll email you and give you a hidden link to view the Ashley Bridget Build-A-Bundle page to build your customized bracelet stack.
All bracelets on our build-a-bundle platform are designed to fit most wrist sizes using a fully adjustable lengthening chain. Our bracelets can fit all wrists ranging from 5.3 inches to 8 inches in circumference.
Your bundle will arrive in our signature black Ashley Bridget gift box in the exact order you organized them on the build-a-bundle virtual wrist.
Ashley Bridget is known for having one of the best return policies online! As one of our early adopters for the Ashley Bridget Build-A-Bundle platform, we'll make sure that you're taken care of. If for any reason, one of your bracelets is defective within the first 30 days, we'll send you a replacement free of charge. No questions asked. :)
- (30 days)