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Custom make your unique pure superfine cashmere shawl scarf, sourced and made in Inner Mongolia.
Personalised your very own cashmere stole - perfect for travellers
Personalised your very own cashmere stole - perfect for travellers
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44 backers pledged HK$ 105,420 to help bring this project to life.

About this project

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Jovens | Pure Cashmere Custom Shawl Scarf

HK$ 105,420

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THE JOVENS CASHMERE SHAWL SCARF

Introducing the Jovens shawl scarf, the one scarf that can keep you warm through the cold winter, while at home, travelling or outdoors. The Jovens scarf is made with pure superfine cashmere sourced and made in Inner Mongolia. Designed in a perfect size, you can use it as a scarf or as a shawl, as a blanket while travelling, or even as a throw for your home. This versatile 100% pure cashmere piece is very soft and lightweight, making it easy to be rolled up and fit into your travel bags. 

For our Kickstarter campaign, we are offering you a chance to custom make your very own Jovens cashmere scarf. You will be able to choose from the knit to the colour to customize a unique scarf for yourself or makes a great gift for family and loved ones. 

 

 

 

 

 To give everyone an idea how big this shawl scarf is, you can say it is big enough to be used as a small travel blanket! 

ABOUT OUR CASHMERE

Although we are a small start up brand, we do not compromise on quality. All of our pieces are made with pure superfine cashmere (14-16 microns), sourced from Inner Mongolia and harvested from combing process. We chose the finest for our cashmere to make our pieces because it provides the softest hand feel and durability while staying airy-light.

To read more on cashmere, please visit our cashmere page: www.jovens.co/ourcashmere

THE PRODUCTION PROCESS

We follow through the making of our products from start to finish. For production, we have partnered with a Inner Mongolian cashmere factory that has over 30 years of experience, a group of artisan technicians whom we have worked with over 5 years through our previous job in apparel development. Cashmere is such a precious natural fibre that we treat them with care. This is why we make our pieces in small production to maintain our quality and reduce on wastage. A small production allows us to check each item before sending it out to you. 

CUSTOM MAKE YOUR SCARF

 As a special for our Kickstarter campaign, we are offering a custom made program for our supporters, where you can choose the knit and colours to custom make a scarf that is made just for you. The steps are simple:

*Please note: Colours may vary slightly due to different monitor setting.*

Here are the samples we made to let you preview what it can look like: 

EARLYBIRD SPECIAL PERK

As a special perk for early bird supporters, we are offering hand embroidered monogramming of up to 2 initials on the scarf to make your custom make scarf even more unique.

SPECIAL GIFT IF WE HIT HKD$300,000

As a special gift to thank you all if we hit HKD$300,000 (~USD$38,700), we will be gifting this amazing leather case to any supporters who have purchased the custom Jovens scarf! This leather case is made exclusively for our Jovens scarf, using upcycled leather which has a smooth and durable surface. This is great if you want to take your Jovens scarf on travels, which fits easily in travel bags or backpacks.

CARE FOR YOUR SCARF

Here's a few tips for you:

1) Dry clean only. We recommend taking your cashmere scarf to professional dry cleaner as they can remove any dirt or stains effectively while preserving your cashmere. 

2) We recommend to add a few cedar balls to keep moths away when storing your cashmere. Cedar balls are non-toxic and best of all a natural bug repellent. 

TIMELINE 

OUR STORY

It started with a small realization. Living in the generation of fast fashion where we chase trends and purchase excessively, we have forgo quality for quantity. We realize it is the balance of simple design and quality that withstand to test of time. 

This is why we started up Jovens, a contemporary menswear brand that focus on quality and simple design. Jovens is co-founded by Kailey and Fermin, both who have been working in fashion industry - Kailey was a menswear buyer and Fermin was in apparel development, specializing in cashmere. We have come together to create everyday basics in fine materials that are simple and timeless, balancing practicality and style. It is our goal to create designs for your wardrobe that will be well loved and worn now and years to come. Currently we are sold exclusively at Lane Crawford department stores. 

CONNECT WITH US!

Have questions or feedbacks for us? We would love to hear from you!
Please drop us a message on Kickstarter - 

Follow us:
Website: www.jovens.co
Instagram: www.instagram.com/jovensco
Facebook: www.facebook.com/jovensclothing

Credits: Photography by Tishan Baldeo 
Model: Jade (Lang Models) Styled by Tammy Yiu 
Video Filmed & Edited by Bowen Mei 
Produced by SQUAB Creative Studio 
Co-Produced by Shayda Omidvar

Thanks for your support! 

Risks and challenges

We anticipate the biggest challenge to our campaign is to manage our production and delivery schedule. Therefore, we have secured our raw material source, dyes and technicians. Once the campaign ended and pledge met, we will start production right away. The challenge we might face is during production period, it crosses over Chinese New Year end of January, when our factory partner will be working on holiday schedule. It is possible there might be a slight delay, but we have communicated this concern with our factory partner, and we will try our best to deliver our products as schedule. If this happens, we will provide updates to all backers and be transparent with where we are at production and delivery process.

At anytime you would like to contact us, please drop us a message on Kickstarter and we will get back to you as soon as we can.

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Support this project

  1. Select this reward

    Pledge HK$ 40 or more About $5

    (~ USD $5) Thank you postcard

    Thank you for supporting us!
    You'll receive a little thank you postcard designed by us.

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    1 backer
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  2. Reward no longer available

    Pledge HK$ 1,800 or more About $232

    (~ USD $232) Earlybird Jovens scarf x 1

    Limited to 30 earlybirds

    Material: 100% superfine cashmere
    Size - Weight: 170 x 70 cm - 230~240 gr.

    Enjoy free hand-embroidered monogram of up to 2 initials

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    Reward no longer available 30 backers
    HK$
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  3. Select this reward

    Pledge HK$ 2,000 or more About $258

    (~ USD $258) Jovens scarf x 1

    Material: 100% superfine cashmere
    Size - Weight: 170 x 70 cm - 230~240 gr.

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    4 backers
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  4. Select this reward

    Pledge HK$ 3,800 or more About $490

    (~ USD $490) Jovens scarves x 2

    Material: 100% superfine cashmere
    Size - Weight: 170 x 70 cm - 230~240 gr.

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    3 backers
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  5. Select this reward

    Pledge HK$ 7,200 or more About $928

    (~ USD $929) Jovens scarves x 4

    Material: 100% superfine cashmere
    Size - Weight: 170 x 70 cm - 230~240 gr.

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    2 backers
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  6. Select this reward

    Pledge HK$ 10,800 or more About $1,391

    (~ USD $1393) Jovens scarves x 6

    Material: 100% superfine cashmere
    Size - Weight: 170 x 70 - 230~240 gr.

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Funding period

- (30 days)