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An authentic Jewish delicatessen open seven days a week, where traditional recipes are made expertly in house with great love and care.
An authentic Jewish delicatessen open seven days a week, where traditional recipes are made expertly in house with great love and care.
789 backers pledged £52,086 to help bring this project to life.

About this project

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£52,086

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Monty's Deli started as a market stall, and has been trading weekends in a South London railway arch for nearly three years. We have finally found our dream restaurant space. And we're looking to raise £50,000 to pay for our kitchen.

We're taking over a lovely old bakery, a family business with strong traditions and a long history of baking in London. When they decided to retire, we knew we could preserve much of their heritage, and build on a bit of ours too.

What began as a pastrami obsession, a rickety smoker in the back garden, turned into serious business once our loyal customers started returning for more. Then they came back for our luscious fatty salt beef, golden chicken soup, and crispy potato latkes. And then they brought their friends.

We want to create a really special Jewish deli, where we'll be producing everything we possibly can in house. That means more of our famously delicious salt beef and pastrami, but also more smoked meats, and more sandwiches. It means we'll be adding the traditional dishes we've been yearning to make to our menu, with more home made pickles and mustards, more plates to share and of course lots more baked goods.

Our recipes come from a deep appreciation of and enthusiasm for Jewish deli food. As a kid growing up in North London, family weekends were spent at Solly's, or eating Carmelli's bagels and rugelach - trips to Blooms were a treat. As an adult, Mark made pilgrimages to the delis of New York and LA, admiring not only all the incredible food made in house to secret recipes, but the dark and comfortable interior of Nate & Al's and the personality of Katz's. On one trip to LA even managing to talk pastrami tips with Norm at Langer's. All this - the time, the history, the perfectionism, has led to Monty's becoming notorious for its quality and authenticity.

Baking the perfect bagel has become our latest obsession, and the small amount we make on the weekends disappears very quickly, so we are very excited about the possibility of baking hundreds of bagels a day.

In order to make Monty's Deli the benchmark of quality Jewish deli food, we are going to need a new smoker, steam oven, veg prep, walk in refrigerator, extraction unit, and blast chiller to ensure the quality of our food is of consistent excellence, and keeps improving.

Reubens being made
Reubens being made

After almost five years as a successful market stall, we've built up a strong relationship with our customers, through our deep love and respect for the traditions of the food we serve. We feel we have the knowledge, experience and determination to create a truly exceptional Jewish deli experience. And we hope you will be interested in helping us over this final hurdle!

Rewards

Bagel T-shirt , exclusive for backers
Bagel T-shirt , exclusive for backers

 

Enamel Pickle Pin
Enamel Pickle Pin

 

Worst Review Tea Towel - Exclusive to kickstarter backers
Worst Review Tea Towel - Exclusive to kickstarter backers

 

Risks and challenges

Moving from a weekends-only stall to a seven-day-a-week operation will present a number of new challenges. We will be open in the mornings for breakfast and brunch, afternoon for lunch and tea, and in the evenings for dinner service, not to mention a busy takeaway service all day long. We will be employing more full time staff and operating a fully stocked bar.

We will have to work hard to continue to build our reputation. We want to engage with the community surrounding us and try to prove to the regulars of the existing bakery that Monty's can be just as much of a delicious, affordable and welcoming environment for them.

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  1. Select this reward

    Pledge £5 or more About $6

    Personalised thank you

    A personalised email to say thanks, and if you send us your twitter handle, we will tweet you a big thanks too!

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    Pledge £10 or more About $12

    Backer Pickle Pin

    Beautiful enamel pickle pin. Show it to your friends, or to us for a hot drink with every purchase.

    Includes:
    • Thank you
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    58 backers
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    Pledge £10 or more About $12

    Monty's Deli Recipe cards

    Download our secrets. Learn how to make Babka, Chicken soup, and Latkes the Monty's way.

    Includes:
    • Thank you
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    32 backers
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  4. Select this reward

    Pledge £12 or more About $15

    Reuben Special

    Our most popular sandwich. Collect at Bermondsey (before January) or our new place (After April). Includes recipe cards and thank you.

    Includes:
    • Recipe downloads
    • Thank you
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    Limited 65 backers
    £
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  5. Select this reward

    Pledge £15 or more About $18

    Bottomless Mustard & Pickle pin

    A squeezey bottle of our house made mustard. Bring it in for a refill when it's finished. Plus.. exclusive pickle pin!

    Includes:
    • Thank you
    • Pickle pin
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    Ships to Only United Kingdom
    Limited 74 backers
    £
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  6. Select this reward

    Pledge £15 or more About $18

    Our Worst TripAdvisor Review Tea towel

    Tea towel with a quote from a valued customer. This is another exclusive to kickstarter design, once they're gone they're gone!

    Includes:
    • Thank you
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  7. Select this reward

    Pledge £15 or more About $18

    Backer Babka

    A whole chocolate babka, all to yourself! Collection from the deli, ordering in advance. Feeds eight comfortably, or one uncomfortably.

    Includes:
    • Thank you
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    19 backers
    £
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  8. Select this reward

    Pledge £20 or more About $24

    Backer T-shirt

    This t-shirt has been designed by Mark exclusively for this Kickstarter campaign and will only be available for the duration. Get it while it's hot!

    *Please make sure to specify the size of t-shirt when you order!

    Includes:
    • Thank you
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    100 backers
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  9. Select this reward

    Pledge £20 or more About $24

    Lunch for Two People

    Two Reuben Specials and two matzo ball soups to be enjoyed in our new place or to take away.

    Includes:
    • 2 x Reuben Special
    • 2 x Matzo Ball Soup
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    139 backers
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  10. Select this reward

    Pledge £30 or more About $37

    Breakfast for two

    Breakfast for two at our new restaurant. Coffee, pastries, bagels, and a special breakfast dish of salt beef, eggs and latkes.

    Includes:
    • Thank you
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    Limited 79 backers
    £
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  11. Select this reward

    Pledge £50 or more About $61

    Exclusive Monty's Merch and Meal Combo

    Exclusive Monty's kickstarter T-shirt, Tea Towel, Pickle pin PLUS a salt beef or pastrami reuben and chicken soup to be redeemed at the new deli.

    Includes:
    • Thank you
    • Pickle pin
    • Tea towel
    • T-shirt
    • Reuben sandwich
    • Chicken soup
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    84 backers
    £
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  12. Reward no longer available

    Pledge £100 or more About $122

    Hamper

    Hamper of salt beef or pastrami, with everything you need for sandwiches for you and your friends. Collection from the Deli, we will contact you to arrange.

    Includes:
    • Thank you
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    Reward no longer available 20 backers
    £
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  13. Select this reward

    Pledge £100 or more About $122

    A year of bagels

    Half a dozen bagels a week, for a year! To collect from our new Deli.

    Includes:
    • Thank you
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    8 backers
    £
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  14. Select this reward

    Pledge £200 or more About $244

    Shabbat Dinner for four people

    Have a traditional shabbat dinner at our new restaurant. Chicken soup with kneidlach, leeks carrot and dill, chopped liver with freshly baked challah, roast chicken with all the trimmings and lokshen pudding for dessert. Hungry?

    Includes:
    • Thank you
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    Limited 11 backers
    £
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  15. Select this reward

    Pledge £200 or more About $244

    Silver-plated Pickle Necklace

    Silver-plated pickle necklace for the special bubala in your life. Cast taken from a real Monty's pickle.

    Includes:
    • Thank you
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    Ships to Only United Kingdom
    2 backers
    £
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  16. Select this reward

    Pledge £200 or more About $244

    Office breakfast

    Office breakfast for up to 20 people. Bagels, babka, and other delicious pastries delivered to your office or home! London only

    Includes:
    • Thank you
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    Limited 8 backers
    £
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  17. Select this reward

    Pledge £200 or more About $244

    Bagel Making Class for two

    Everything you need to know about bagels. Bring a friend and make a batch to take home.
    To take place in our new kitchen, in groups.

    Includes:
    • Thank you
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    Limited 9 backers
    £
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  18. Select this reward

    Pledge £1,000 or more About $1,219

    Sponsor a booth

    Your name celebrated on one of our spanking new dining booths at our restaurant.

    Includes:
    • Thank you
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    Limited 1 backer
    £
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  19. Select this reward

    Pledge £2,000 or more About $2,438

    Party

    Party for you and up to 50 friends on a mutually agreed date at our new home.

    Includes:
    • Thank you
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    Limited 1 backer
    £
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  20. Select this reward

    Pledge £5,000 or more About $6,095

    Monty's Black Card

    One of only two black cards. Gets you and one guest free food and the envy of your friends.
    Subject to terms and conditions, available on request.

    Includes:
    • Thank you
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    Limited 1 backer
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Funding period

- (30 days)