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Power Plant is a delicious, savory plant-based snack made with organic eggplants. 100% vegan, gluten-free, and soy-free.
Power Plant is a delicious, savory plant-based snack made with organic eggplants. 100% vegan, gluten-free, and soy-free.
594 backers pledged $23,794 to help bring this project to life.

About this project

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$23,794

594

Hiya, I'm Paul and I founded Power Plant.

We started making small batches of organic eggplant jerky a year ago, and now we're scaling up all areas of production. 

I grew up in Minnesota and now live in Los Angeles. I was a co-founder of the internationally touring indie-band Free Energy. Now I'm applying everything I learned to the world of natural foods.

I tried eggplant jerky at a friend's potluck and it blew my mind. Six months later I volunteered at a biodynamic farm that just happened to have an abundant eggplant harvest; I brought home the extras and worked on my own recipes. 

Soon after I rented space at a community kitchen and made small batches to sell. I hand-stamped blank bags using custom rubber stamps and an ink pad. 

But this ultimately isn't about me, is it? 

at Acton, CA Farm Sanctuary
at Acton, CA Farm Sanctuary

It's about reducing animal agriculture and the commensurate suffering that is inflicted upon millions upon millions of living, feeling, intelligent beings. 

Farm Sanctuary in Acton
Farm Sanctuary in Acton

It's about reducing climate change. And it's about healing our bodies. Because the mainstream western diet is killing us. It's killing our friends and our family members. Cancer, diabetes, heart disease, allergies, immune disease, you name it. IT ALL COMES BACK TO FOOD. 

And that's why I am on a mission to create awareness and raise funds for this delicious, plant-based alternative to beef jerky: 

We just started working with the incredible Rainbow Natural Group co-packing facility in Los Angeles. It's perfect for making eggplant jerky. But to make this product work, I need to purchase ingredients in bulk quantities. 

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And with your generous support the next phase of Power Plant's growth will include purchasing organic eggplants from local farms using fair trade practices, as well as ordering bulk organic ingredients to reduce production time, raw costs, and waste.

Additionally we will invest in updated, custom packaging. This will save time in production, reduce raw material costs, and increase sales and visibility. 

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I feel confident asking for your support because all my years hustling in Free Energy (collaborating, touring, shaking hands, designing album covers, screenprinting teeshirts, creating websites, producing music videos, etc) makes me uniquely qualified to bring an inspired and unconventional voice to the natural foods world through Power Plant. 

I feel blessed to be given this incredible opportunity to serve others through a product that aims to reduce animal agriculture, heal the planet, and nurture our bodies through a plant-based diet. 

With your generous support I will continue to grow this company and our vision. 

Thank you very much! 

-Paul, March 5 2017 

What's the money for?

  • Packaging set-up costs (printing plates for each color) and initial production order. We need to order a large quantity of bags to get the per-unit price low.
  • Bulk purchase of organic bbq sauce, organic sriracha, organic teriyaki and other organic ingredients. Once again we need to buy in bulk in order to get a competitive price.
  • Commitment with distributor to buy weekly bulk quantities of organic eggplant. 
  • Legal counsel 
  • Business and product insurance 

THE TEAM

Stephen Reed

Steve "Steve-O" Reed has over 25 years working in the natural food industry. During that time he's launched four companies in the areas of Sales, Marketing and Manufacturing including Aztec and Brown Cow West. His most recent company is Coconut Grove yogurt.

Marsia Yencsko

Marsi is a reputation weaver, people and vegetable lover, natural products industry consultant, and energy advisor. Things that matter to her are justice, community, supporting small business, and relationship building.

KICKSTARTER CREDITS 

FILMED AND EDITED BY NICOLE JAVIER 

Nicole is a filmmaker and Auteur living in Pasadena. She makes wildly successful weekly videos for the channel "Seven Super Girls."

https://www.youtube.com/playlist?list=PLf02Z2IXKkfP7SoNRykf7x3lTcXP4YDel

ADDITIONAL FILMING  BY CHELSEA JAVIER 

Chelsea is a painter, graphic designer, vegan chef, filmmaker, bun rescue volunteer, and all around boss lady. 

www.chelseavjavier.com 

SCREENWRITING 101 PROVIDED BY STEVE LECKART 

Steve is a writer, filmmaker, and journalist. He wrote a documentary called All Things Must Pass, and a book called Cabin Porn among a ton of other things.

http://stevenleckart.com/

SUPER DOPE PRODUCT PHOTOGRAPHY BY OSCAR MENDOZA 

Oscar is a digital marketing and social media whiz kid at Follow Your Heart in addition to an incredible photographer. 

https://www.facebook.com/notoriousthugs 

BBQ Nutritional
BBQ Nutritional

 

SweetSrirachaUp
SweetSrirachaUp

 

Risks and challenges

Printing isn't always an exact science, so I'm working with a world-class printing company, Belmark, who are smart and have been helpful every step of the way. They're also fellow midwesterners.

Produce distribution and logistics is a wild world. But I'm forging connections with organic produce distributors who believe in supporting local agriculture using fair trade practices. With your support, I'll be able to invest in these relationships to make it beneficial for all involved parties.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    The Postcard of Infinite Gratitude

    You are awesome. I am grateful that you took the time to check out Power Plant and contribute. You will now receive a dope, hand-designed postcard AKA The Postcard of Infinite Gratitude. This postcard is not just any postcard. This bad boy will include symbols of prosperity that will bring good fortune and much love.

    Includes:
    • The Postcard of Infinite Gratitude
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    4 backers
    $
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  2. Select this reward

    Pledge $10 or more About $10

    1 Bag of Power Plant Organic Jerky

    You have given much, and ye shall receive even more: Your choice of either BBQ or Sriracha Organic Eggplant Jerky, a sticky "Plant Power" sticker, and what everyone is calling the absolute standard in postcard design: The Postcard of Infinite Gratitude.

    Includes:
    • 1 Bag of Power Plant Organic Jerky
    • The Postcard of Infinite Gratitude
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    Ships to Anywhere in the world
    185 backers
    $
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  3. Select this reward

    Pledge $20 or more About $20

    2 Bags of Organic Eggplant Jerky

    I couldn't make this dream a reality without your support. And you came through. Big time. Therefore you will receive 2 bags of Power Plant Organic Jerky (Your choice of flavors) and a sticky "Plant Power" sticker. Unfortunately at this pledge tier you will not receive The Postcard of Infinite Gratitu....BAHHH JUST KIDDING. Of course you will receive TPOIG.

    Includes:
    • 2 Bags of Power Plant Organic Eggplant Jerky
    • The Postcard of Infinite Gratitude
    • "Plant Power" Sticker
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    363 backers
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  4. Select this reward

    Pledge $100 or more About $100

    Power Plant VIP

    You got a lot of Love to give. And it shows. Welcome to the VIP area. Enjoy a custom designed button, a rad sticker, and your handmade friendship bracelet. Yeah, and don't forget the "Postcard of Infinite Gratitude." It's one doozy of a postcard.

    Includes:
    • 2 Bags of Power Plant Organic Eggplant Jerky
    • "Plant Power" Button
    • "Plant Power" Sticker
    • "I AM POWER" Friendship Bracelet
    • The Postcard of Infinite Gratitude
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    18 backers
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  5. Select this reward

    Pledge $500 or more About $500

    The Power Plant All-Star Club

    Welcome, friend. You are now part of an elite group of super-geniuses. In this club you will receive an exclusive "Power Plant" old-school embroidered patch and a "Power Plant" old-school winter beanie (made by Wisconsin Knitwear), in addition to 2 bags of jerky (your choice), and all of the previous rewards including the absolute-baller-status Postcard of Infinite Gratitude.

    Includes:
    • "Plant Power" Embroidered patch
    • "Plant Power"old-school winter beanie
    • 2 Bags of Power Plant Organic Eggplant Jerky
    • "I AM POWER" Friendship Bracelet
    • "Plant Power" Button
    • "Plant Power" Sticker
    • The Postcard of Infinite Gratitude
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    Ships to Anywhere in the world
    2 backers
    $
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  6. Select this reward

    Pledge $1,000 or more About $1,000

    YOUR NAME ON THE POWER PLANT BAG

    You read that right! Your full name will be etched in the bottom inner gusset of the final Power Plant packaging. This means that your name will be immortalized and you will be able to walk into any fine independent natural foods store, grab a bag of Power Plant, turn it over and see your John Hancock...at which point you have completed your hero's journey and are free to spend your days "chilling" and "getting nuts." You will also receive all of the cool shwag in the "Plant Power Club." Congratulations on livin' the dream!

    Includes:
    • Your name on the bottom of a Power Plant bag
    • "Plant Power" Embroidered patch
    • "Plant Power"old-school winter beanie
    • 2 Bags of Power Plant Organic Eggplant Jerky
    • "I AM POWER" Friendship Bracelet
    • "Plant Power" Button
    • "Plant Power" Sticker
    • The Postcard of Infinite Gratitude
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
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  7. Select this reward

    Pledge $3,000 or more About $3,000

    IMPROVISED SONG ABOUT YOU

    I will film myself wearing the Eggplant Dude Suit while singing improvised lyrics about your greatness to an instrumental track of the song of your choosing. Plus all the other stuff!

    Includes:
    • IMPROVISED SONG ABOUT YOU
    • Your name on the bottom of a Power Plant bag
    • "Plant Power" Embroidered patch
    • "Plant Power"old-school winter beanie
    • 2 Bags of Power Plant Organic Eggplant Jerky
    • "I AM POWER" Friendship Bracelet
    • "Plant Power" Button
    • "Plant Power" Sticker
    • The Postcard of Infinite Gratitude
    Less
    Estimated delivery
    1 backer
    $
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Funding period

- (30 days)