The MamaSole is our revolutionary outsole that offers comfort and support only the way a mama can. It’s made of phylon- a super light foam material that maintains durability and stability while maximizing softness- giving you the ultimate “walking on clouds” experience.
We believe your work shoe should look polished, but we also believe it should be mega comfortable. That’s why Rice looks business, but feels sneaker.
Whether you spill your morning coffee or you get caught in the rain on your way to work. Rice is protected.
Your shoes stay flawless thanks to our hydrofugated canvas and stain repellent properties.
Rice is the sneaker that’s functional enough to wear to your morning gym session, and sleek enough to transition straight to the office.
We believe we all need to move to a more sustainable lifestyle, and that’s why we’ve taken action. By wearing a pair of Rice Business Sneakers, you are actively protecting the ocean, as every pair uses 7 plastic bottles that will never make it to our seas.
We also use old recycled garments. Which means we’re fighting new cotton farming- reducing the use of pesticides, fertilizer, water usage, solar energy usage and CO2 emission.
The Rice team is comprised of veterans of the footwear industry. The Business Sneaker is our second generation of comfortable, foot-friendly (and super beautiful) shoes. We’ve also got a serious history of working with Dr. Scholl so we understand how important comfort and stability are. Our feet are the base of our bodies and they dictate our alignment. It’s important that we treat them with the utmost respect. And that’s our mission- to put your feet first.
1. Place a piece of paper on the floor, and put your foot firmly on top of it.
2. Trace an outline of your foot
3. Measure the distance in centimeters from the end of your heal to the top of your big toe
4. Repeat for second foot.
5. Use the measurement of your larger foot, and refer to the chart above to find your size.
*If you’re between sizes, (27.6 for example), then you can size up for a looser fit, or size down for a more snug fit.
Risks and challenges
While there are always risks & challenges with creating and delivering a brand new product, we've minimized both by having the entire process, from production to delivery, already set and arranged.
We have already signed agreements with key suppliers and manufacturers, and our prototype has been finalized. We have the technical expertise when it comes to shoemaking, and we already sold over 60K pairs of shoes in 34 countries with 99% customer satisfaction rating. It's safe to say, we've got some experience under our belts.
All of this, along with our strategic partnerships with experienced crowdfunding and fulfillment experts leaves little room for error and ensures quick delivery.Learn about accountability on Kickstarter
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