The world's first ever Craft Beer Cake Mix is now available in San Diego. And I need your help to get the funding to start shipping.
Craft Beer Cake Mix - The Short Story
Hi. I'm Misty Birchall, the owner founder, and over-all badass who started baking craft beer cupcakes in San Diego over four years ago, also known as PubCakes. I’ve learned that a small business can shift and change more than I’d ever thought possible. I’ve done it all, delivered cupcakes, catered weddings, organized beer gardens, owned a cupcake shop, sold desserts at farmer’s markets, and yes been featured on Cupcake Wars (Who knew you would get voted off for serving beer cupcakes to Girl Scouts?). My next PubCakes project is actually my favorite, I have taken my unique beer cupcake recipes and developed Craft Beer Cake Mix -- and that’s where you come in.
I need to raise $2,500 to cover the costs of the California State Health Permits required for me to resell retail food products as well as to cover the cost of designing and printing the regulated labels. Without this funding, I won’t legally be able to ship my cake mix. So I'm turning to my strongest supporters to ask you for contributions. In exchange, I am offering some pretty kickin’ rewards, like dessert paired brewery tours, custom recipes, and of course cake mixes with pairing suggestions. Your contributions will help PubCakes continue to highlight the uniqueness of craft beer in desserts and make them accessible to everyone. That’s pretty much it, beer makes people happy and dessert makes people giddy... it’s an easy choice to make. ;)
What is Craft Beer Cake Mix?
When my shop closed, I thought PubCakes was done for good; but I am so glad that I was wrong. I continued the business by selling my craft beer cupcakes at local farmer’s markets, and the response from the community has been so supportive. Working the markets made me realize that I want to share PubCakes with as many people as I can. That’s when I had the idea to sell my recipes as Craft Beer Cake Mix.
It’s simple really, when I make my cake batter, the first thing I do is weigh out all of my dry ingredients. The I put the batter together with egg, butter, and beer... or if I’m making a vegan cupcake I use the same mix and put it together with oil, vinegar, and of course beer. Basically, when you bake with the PubCakes craft beer cake mix, you are making gourmet beer cupcakes the easy way.
There are so many delicious beer styles available, that it seemed ridiculous to make only one cake mix for all of them. I looked at the dozens of cupcake flavors PubCakes has developed over the years and decided to create four different cake mix flavors. The Chocolate Stout Cake Mix, works with richer beer, you know... stout. The Belgian Spice Cake Mix is designed to be used with belgian style beers, such as Hefeweizen, Trippel, or Witbier. Spices such as coriander and cloves have been added to this mix to enhance the spiciness of the beer styles. The Cocoa Porter Cake Mix is specific to Porters and Brown Ales, with a light cocoa sweetness added which really plays off of the maltiness and nuttiness often found in these styles. Finally, the Vanilla Ale Cake Mix is named so because it’s the basic and most versatile Craft Beer Cake Mix. This mix can be used with IPAs, Scotch Ales, Amber Ales... basically the anything you can think of. I really love tweaking this mix and adding fun ingredients (like bacon or almond butter) to really have some fun with dessert.
What about frostings and fillings? Well, I don’t plan on making any pre-packaged frostings in the near future (because they have to put a TON of preservatives in that stuff), but I’ve done the next best thing... On the PubCakes website here you can pull up recipes almost every one of the cupcake flavors I've already created! I am continuing to develop new recipes and am constantly uploading them onto this page... so no matter what style beer you want to try baking with, there will be a recipe for you! Because, well... the more recipes I create, the more beer I have to... no, get to drink!
Because of your help, together we've raised over $6,000 in just one week!! And because of you, I get to announce what I consider to be a pretty exciting stretch goal.
I would love to create small-format recipe booklets to use with your Craft Beer Cake Mix. The first book in this series will focus on San Diego-based breweries and contain over 20 recipes.
If we can raise $12,000 this will cover the cost of print, design, and recipe development needed to create this booklet. And when we reach $12,000, everyone who pledged $50 or more will receive this booklet in addition to their current reward.
Beer cannot be one of the rewards, but I've put together a lot of events and classes that pair very well with beer!
PubCakes - The Sticker
Because our slogan is just so flippin' cool! I know I'll be rocking one of these in my car window once they're all printed up and fancy. Sticker is 4'x6" in high gloss black.
Craft Beer Cake Mix Package
The Craft Beer Cake Mix flavor of your choice! Live on the other side of the country and wish you could try a PubCake? Be one of the first to order our mix and you'll be the coolest kid on the block.
Coffee Stout Chocolate Sauce
Did you read that!?!? It's sooo decadent. It's made with AleSmith Speedway Stout, Callebaut Cocoa, and it's dairy-free! I love it on ice cream and I even use it to make stout chocolate milk. - Add $15 to your reward to get the chocolate sauce as well!
The coffee stout chocolate sauce is a Stretch Goal that was added once we reached $5,000. Thank you!!!
Craft Beerd Package
Craft Beerd has been awesome enough to design us a one of a kind Tee for our campaign! It features the names of many of the delicious Pubcakes we have all come to love in some pretty slamming colors.
For the ladies:
Can't forget the men-folk:
In addition, Craft Beerd will also be offering his Pocket Brewery Guide.
This is great to go with a group of friends and explore the city of craft beer together :)
You can see more beer art from Craft Beerd at www.craftbeerd.com
All the Craft Beer Cake Mixes!!!!
Because one is never enough, you will get to try out all FOUR flavors of our Craft Beer Cake Mix. - Everyone needs to feed their inner fat kid.
Baking with Beer Group Class - limit 10
I will teach you what to do to pair frostings and fillings and flavors and goodness and awesomeness......... with the beer you have been longing to enjoy in cupcake form. You will leave with your custom recipe and a bag of craft beer cake mix so that you can bake it whenever you want. - Now, I cannot provide the beer at this event, but I will provide everything else for you lovelies. - this sold out, so I am now scheduling a second class!
PubCakes Brewery Tour
Have you paired your PubCake with the beer it was made with yet? This is a MUST.... beer makes everything better. I (Misty, if you forgot) will host a four brewery beer tour in San Diego in which I will provide the transportation (from a predetermined meeting-place in San Diego) for you to the four breweries where you will enjoy the cupcakes I have designed to pair with their tasty beverages. (You will get... transportation to four amazing local breweries, four cupcakes, and me as your lovely tour guide. Fun times to be had by all.) - Now again you'll have to purchase your own beer... but honestly, that's the easy part, right?
PubCakes Shipped to Your Door
You will get one dozen regular size Portzilla flavor cupcakes shipped Next Day Air to your home (or place of work). This is my most popular cupcake flavor, and the only one I trust to survive the perils of the US Postal Service. And did I mention it's the tastiest?
If you've asked me about shipping cupcakes, then you know how I feel about it. This is an offer that will ONLY be available through this Kickstarter campaign.
Design a Custom Cupcake
This is similar to the Baking with Beer Class, but BETTER! This is a one-on-one class where I will work with you, and only you to develop two recipes with your favorite beers - don't forget your homebrew! You will walk out with the recipes as well as four bags of our cupcake mix AND two dozen cupcakes!!! - Again... no beer can be provided by me (I have to follow the rules sometimes!)
Craft Beer Dessert Party
A dessert party for you and 9 of your closest friends at your house (or wherever you choose to host your shindig) - cupcakes, cookies, caramels, ice cream... all made with craft BEER!!! (San Diego County only)
Catered Event (or wedding)
Catered event with 150 cupcakes (flavors of your choice - including a CUSTOM RECIPE if so desired), with a custom dessert table (that we built), cupcake towers, delivery, and set up. (San Diego County only)
Risks and challenges Learn about accountability on Kickstarter
The only risks with this campaign will be if the campaign is wacky successful, I might need to hire a second set of hands to help me get everything out as quickly as I can... but other than the world running out of beer, butter, and sugar... every order will be fulfilled in a timely manner.
So I have two separate baking with beer class options available. The $60 tier is for a group class, which will be for 10 people total. With this tier, you are only getting a single ticket for this class. I apologize, but since it is already a larger group, I cannot accept more than one person per pledge. However, to accommodate for the high demand, I have added a second class as a tier. At the end of the campaign we will work out the dates for the classes to ensure that everyone is able to attend.
Now, the $200 tier for the baking with beer class is going to be a private session. That means, that if you want to bring someone, that is great! However, we will still only be developing two recipes.
I hope this helps! Thank you for the support!!!
Are the rewards cumulative? Meaning each successive one builds on the previous one? Or does each stand alone?
The majority of our the rewards stand alone. However, if you add $5 to any pledge then you also get the sticker reward. If you add $15 to your pledge then you add the chocolate sauce to your current reward selection. And if your pledge totals $50 or more, and we reach our stretch goal of $12,000, then you get the recipe booklet in addition to your current reward selection.
I hope that makes everything clear. :)