Radical Design. Radical Comfort.
Indigo's mattress offers an incredible sleep experience, not just for a while, but for decades. Here’s how it works: A breathable, switchable comfort layer joins with a supportive base layer to create the ideal sleep surface. When you want to change the feel of your bed—make it firmer or softer or fresher—you can turn or replace the top layer for a fraction of the cost of a new mattress. Our product is called the Comfort Always® Mattress. And it’s perfect for any sleeper—you can even customize it for the left and right side of the bed (firm or soft), so you and your partner can each have the bed-feel you love.
We care about people and the planet. Indigo's goal is to operate ethically in every sense of the word. We hope you’ll support us because our product is honestly priced and safely sourced, without creating undue stress on the planet. But we also hope you’ll support us because it’s a chance to express your political and ethical passions through your purchasing power.
NOTE: Kickstarter does not permit donations for its campaigns to be distributed in any way to any charity or cause, so this core part of our mission and our business model, will not be in place until we launch our site formally during this summer.
How is Indigo Different?
Why We Invented this Mattress
The traditional mattress industry has been taking advantage of consumers. Its highly profitable basic product design has never changed: Keep the goods sealed inside the mattress, leaving you with only one choice when it wears out: Consign it to the landfill and shell out money for a new one every few years.
We decided to fix this, with a design that allows you to swap out the worn part of the mattress when you need to. It saves money, increases your comfort, and relieves the landfill of all those dead mattresses.
We’ve designed our incredibly comfortable revolutionary mattress so you can pop the cover and access the inside, opening up a world of possibilities. Our radical approach is supported by intensive research, and we have several patents related to our design and technology: Ours is a mattress you can really get inside of.
The part of a mattress that wears out first is the top inside 'comfort layer'. With the Comfort Always® mattress, you can flip or replace that part when the time comes. It’s as easy as changing your sheets—but as transformative as having a brand-new bed. With Indigo, instead of buying a mattress every few years, you just replace the part that needs replacing. Our mattress is renewable, upgradeable, long-lasting and sustainable. You save money and you keep trash out of the landfill. Everybody wins.
With Indigo you get two “bed-feels” for the price of one. Our switchable comfort layer is double-sided, so you can choose the firmness you prefer or switch when the mood hits you. And if you and your partner have different comfort needs, each side of the bed can have it’s own feel, so conditions are just right for everyone. We even offer a special comfort layer for summer, made of a cooling gel.
Indigo cares about your family’s safety. Indigo Sleep™ will NOT put your safety at risk: Our pledge is that we will never allow dirty chemistry into the beds you and your family sleep on. We take a scientific approach that goes far beyond what's required by law. Because we care. And because your health is at stake. At Indigo we invest heavily in safe, high-quality materials—and we manage to deliver an extraordinary product at a very competitive price.
Based on our research, the threshold beyond which we will not tolerate dirty chemistry occurs when the measurement of any of the following elements (or those in the graphic below) exceeds .001% of the given mattress component:*
Brominated Flame Retardants
Chlorinated Flame Retardants
PBBs / PBDEs
*Our assumption is that any amount less than .001% is a negligible amount, more likely resulting from terrestrial or naturally occurring contamination than from introduction via a manufacturing process.
Indigo Sleep™ fights for your rights as customers and as citizens. We're a startup launched by a handful of folks from the fields of tech, design and manufacturing. We’re progressives and parents with deep concern for the safety of human beings, the issues challenging important institutions today, and the well-being of our planet.
In other words, we’re not just about the excellent products we make. We’re also about accountability. We feel progressive political values that honor the dignity of the individual go hand in hand with customer-centric product values. And we’re taking a stand on that. For each mattress we sell at indigosleep.com, we will donate $50 to one of these organizations: Planned Parenthood, Coalition to Stop Gun Violence, Southern Poverty Law Center, or the American Civil Liberties Union.
The following items are available as part of our Kickstarter rewards packages. Feel free to ask any questions, and remember to spread the word!
THE COMFORT ALWAYS® MATTRESS: A revolutionary design that gives you two comfort options for the price of one. Our mattress is engineered for maximum comfort, value and sustainability. This bed combines top-shelf comfort and exceptional quality, with a radical design that makes it last longer than any mattress you’ve ever owned.
A breathable, switchable comfort layer comes together with a supportive base layer to create a wonderful sleep experience. When you want to change the feel of your bed—make it firmer or softer or fresher—you can turn or replace the top layer for a fraction of the cost of a new mattress. Swap in a special cooling comfort layer made of Visco gel for warm summer months. In Queen and King size, the Indigo comfort layer is split, so each sleeper can customize his or her side of the bed to be just right. Renewable and refreshable, Indigo's mattresses are designed to significantly outlast anything on the market.
Our mattresses comes in two models: Classic, and Luxury:
The Comfort Always® CLASSIC model offers the most comfortable, long-lasting mattress in its price range you’ll find anywhere. With every feature that makes Indigo's mattresses a game changer, the Classic features a full 2 inches of luxurious, cool, firm Visco gel. We invite you to literally measure us against the competition: Compare the amount of luxury foam we offer and the price, to any boxed bed product on the market. (Youth/Twin, Full, Queen, King)
The Comfort Always® LUXURY model is for those who want the maximum amount of luxury possible, while still delivering amazing value, which we've engineered by providing a full 2 inches of extra-thick all-natural latex foam, and another 2 inches of cooler, firmer, Visco gel foam. Comparable in comfort to mattresses that retail for three and four times as much, you also get all the benefits of every Comfort Always® mattress from Indigo: Innovative design, reliably sourced materials and long lasting value and sustainability. (Youth/Twin, Full, Queen, King)
THE INDIGO SLEEP™ PILLOW: With the same commitment to natural non-toxic excellence, our moisture-wicking pillow is a taste of Indigo comfort and a place to lay your weary head. The pillow is a wool blend of stamina fiber that won't clump, is temperature regulating and wicks away moisture, alleviating sweating. Like down, the feel is cool in warmer climates, warm in colder climates.
THE INDIGO SLEEP™ BODY PILLOW: A sleep buddy to provide support wherever you need it, natural and non-toxic, with the same temperature regulating wool blend as our regular sized pillows.
INDIGO SLEEP™ COTTON T-SHIRT: Resist with the intensity of the Indigo Sleep™ Cat. Front features large cat face, back says, "1984: Truth is Disruption." Made in the U.S.A.
INDIGO SLEEP™ BASEBALL CAP An adjustable-back twill hat in progressive blue emblazoned with the power-phrase “Make a Mattress That’s Great Again.”
The Indigo Action Network is Indigo's project to catalyze liberal economic activism. In the post-Citizen's United world, we're concerned that business and marketing have become as corrupt as politics, and as intertwined: Cynical and unethical behaviours dominate; and Corporations and executives have become forceful agents in partisan politics. We believe that facts, science, good journalism, and an educated public are the keys to a better future — and that consumers can have a huge impact on all of this by voting with their dollars; by supporting or NOT supporting companies or ownership based on a clear sense of where they stand… whose side they are on. Check us out here.
Risks and challenges
Every business and every invention has risks. We have fully designed, tested and are ready to go into manufacturing of our flagship product, and we have done our own rigorous testing of materials in accordance with our stated standards. While there is a remote chance we missed something, if anything comes up during the current process of securing required and optional certifications, we will make necessary adjustments in order to conform. There are other standard kinds of risks associated with a regulated, manufactured product, and risks typical of startups; but we are a company that has deep experience and is determined to not get ahead of ourselves and we will manage our business deciseively but responsibly.Learn about accountability on Kickstarter
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