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$12,428
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29
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Funding Unsuccessful
The project's funding goal was not reached on Fri, June 2 2017 9:00 PM UTC +00:00
Last updated June 2, 2017

Indigo: Radical Mattress. Radical Comfort. Radical Company.

We invented a renewable mattress that gives you two comfort choices for one fair price, while easing the stress on our planet.

Indigo: Radical Mattress. Radical Comfort. Radical Company.

We invented a renewable mattress that gives you two comfort choices for one fair price, while easing the stress on our planet.

$12,428
pledged of $50,000pledged of $50,000 goal
29
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, June 2 2017 9:00 PM UTC +00:00
Last updated June 2, 2017

About

 

 

 

 
 

Radical Design. Radical Comfort. 

Indigo's mattress offers an incredible sleep experience, not just for a while, but for decades. Here’s how it works: A breathable, switchable comfort layer joins with a supportive base layer to create the ideal sleep surface. When you want to change the feel of your bed—make it firmer or softer or fresher—you can turn or replace the top layer for a fraction of the cost of a new mattress. Our product is called the Comfort Always® Mattress. And it’s perfect for any sleeper—you can even customize it for the left and right side of the bed (firm or soft), so you and your partner can each have the bed-feel you love.

 

We care about people and the planet. Indigo's goal is to operate ethically in every sense of the word. We hope you’ll support us because our product is honestly priced and safely sourced, without creating undue stress on the planet. But we also hope you’ll support us because it’s a chance to express your political and ethical passions through your purchasing power.

It's time for companies to take a stand! For each mattress sold at indigosleep.com, we'll donate $50 to: Planned Parenthood, the ACLU, Coalition to Stop Gun Violence, or the Southern Poverty Law Center.
It's time for companies to take a stand! For each mattress sold at indigosleep.com, we'll donate $50 to: Planned Parenthood, the ACLU, Coalition to Stop Gun Violence, or the Southern Poverty Law Center.

 NOTE: Kickstarter does not permit donations for its campaigns to be distributed in any way to any charity or cause, so this core part of our mission and our business model, will not be in place until we launch our site formally during this summer. 

 

 

How is Indigo Different?

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Why We Invented this Mattress 

The traditional mattress industry has been taking advantage of consumers. Its highly profitable basic product design has never changed: Keep the goods sealed inside the mattress, leaving you with only one choice when it wears out: Consign it to the landfill and shell out money for a new one every few years.

We decided to fix this, with a design that allows you to swap out the worn part of the mattress when you need to. It saves money, increases your comfort, and relieves the landfill of all those dead mattresses.

All About Greed: Immensely Profitable, Wasteful - and Unnecessary
All About Greed: Immensely Profitable, Wasteful - and Unnecessary

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We’ve designed our incredibly comfortable revolutionary mattress so you can pop the cover and access the inside, opening up a world of possibilities. Our radical approach is supported by intensive research, and we have several patents related to our design and technology: Ours is a mattress you can really get inside of. 

 

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The part of a mattress that wears out first is the top inside 'comfort layer'. With the Comfort Always® mattress, you can flip or replace that part when the time comes. It’s as easy as changing your sheets—but as transformative as having a brand-new bed. With Indigo, instead of buying a mattress every few years, you just replace the part that needs replacing. Our mattress is renewable, upgradeable, long-lasting and sustainable. You save money and you keep trash out of the landfill. Everybody wins.

Game changer: A comfort layer you can flip, rotate or replace.
Game changer: A comfort layer you can flip, rotate or replace.

 

 

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With Indigo you get two “bed-feels” for the price of one. Our switchable comfort layer is double-sided, so you can choose the firmness you prefer or switch when the mood hits you. And if you and your partner have different comfort needs, each side of the bed can have it’s own feel, so conditions are just right for everyone. We even offer a special comfort layer for summer, made of a cooling gel.

 

Indigo cares about your family’s safety. Indigo Sleep™ will NOT put your safety at risk: Our pledge is that we will never allow dirty chemistry into the beds you and your family sleep on. We take a scientific approach that goes far beyond what's required by law. Because we care. And because your health is at stake. At Indigo we invest heavily in safe, high-quality materials—and we manage to deliver an extraordinary product at a very competitive price.

Indigo is bringing rigorous science to benchmarking dirty chemistry.
Indigo is bringing rigorous science to benchmarking dirty chemistry.

 

Based on our research, the threshold beyond which we will not tolerate dirty chemistry occurs when the measurement of any of the following elements (or those in the graphic below) exceeds .001% of the given mattress component:*

Acrylonitrile 

Ammonium Phosphates  

Antimony  

Antimony Oxide 

Antimony Trioxide 

Arsenic 

Bisphenol-A  

Brominated Flame Retardants 

Chlorinated Flame Retardants

Diammonium Phosphates 

Lead 

Lead Compounds 

Mercury 

Mercury Compounds 

Modacrylic Compounds 

PBBs / PBDEs 

Phthalates  

Polybrominated Biphenyls 

Vinyl Chloride

 

*Our assumption is that any amount less than .001% is a negligible amount, more likely resulting from terrestrial or naturally occurring contamination than from introduction via a manufacturing process.

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Indigo Sleep™ fights for your rights as customers and as citizens. We're a startup launched by a handful of folks from the fields of tech, design and manufacturing. We’re progressives and parents with deep concern for the safety of human beings, the issues challenging important institutions today, and the well-being of our planet.

In other words, we’re not just about the excellent products we make. We’re also about accountability. We feel progressive political values that honor the dignity of the individual go hand in hand with customer-centric product values. And we’re taking a stand on that. For each mattress we sell at indigosleep.com, we will donate $50 to one of these organizations: Planned Parenthood, Coalition to Stop Gun Violence, Southern Poverty Law Center, or the American Civil Liberties Union.

 

*

The following items are available as part of our Kickstarter rewards packages. Feel free to ask any questions, and remember to spread the word!

The Comfort Always® Mattress from Indigo Sleep™
The Comfort Always® Mattress from Indigo Sleep™

 

THE COMFORT ALWAYS® MATTRESS: A revolutionary design that gives you two comfort options for the price of one. Our mattress is engineered for maximum comfort, value and sustainability. This bed combines top-shelf comfort and exceptional quality, with a radical design that makes it last longer than any mattress you’ve ever owned.

A breathable, switchable comfort layer comes together with a supportive base layer to create a wonderful sleep experience. When you want to change the feel of your bed—make it firmer or softer or fresher—you can turn or replace the top layer for a fraction of the cost of a new mattress. Swap in a special cooling comfort layer made of Visco gel for warm summer months. In Queen and King size, the Indigo comfort layer is split, so each sleeper can customize his or her side of the bed to be just right. Renewable and refreshable, Indigo's mattresses are designed to significantly outlast anything on the market. 

Our mattresses comes in two models: Classic, and Luxury:

The Comfort Always® CLASSIC model offers the most comfortable, long-lasting mattress in its price range you’ll find anywhere. With every feature that makes Indigo's mattresses a game changer, the Classic features a full 2 inches of luxurious, cool, firm Visco gel. We invite you to literally measure us against the competition: Compare the amount of luxury foam we offer and the price, to any boxed bed product on the market.  (Youth/Twin, Full, Queen, King) 

The Comfort Always® LUXURY model is for those who want the maximum amount of luxury possible, while still delivering amazing value, which we've engineered by providing a full 2 inches of extra-thick all-natural latex foam, and another 2 inches of cooler, firmer, Visco gel foam. Comparable in comfort to mattresses that retail for three and four times as much, you also get all the benefits of every Comfort Always® mattress from Indigo: Innovative design, reliably sourced materials and long lasting value and sustainability. (Youth/Twin, Full, Queen, King)

THE INDIGO SLEEP™ PILLOW:  With the same commitment to natural non-toxic excellence, our moisture-wicking pillow is a taste of Indigo comfort and a place to lay your weary head. The pillow is  a wool blend of stamina fiber that won't clump, is temperature regulating and wicks away moisture, alleviating sweating. Like down, the feel is cool in warmer climates, warm in colder climates.

Indigo Sleep Pillow and Body Pillow
Indigo Sleep Pillow and Body Pillow

THE INDIGO SLEEP™ BODY PILLOW: A sleep buddy to provide support wherever you need it, natural and non-toxic, with the same temperature regulating wool blend as our regular sized pillows. 

Too soon for a new mattress? We ask that you still support Indigo's mission by purchasing a T-Shirt or baseball cap -- or both!
Too soon for a new mattress? We ask that you still support Indigo's mission by purchasing a T-Shirt or baseball cap -- or both!

 

INDIGO SLEEP™ COTTON T-SHIRT:  Resist with the intensity of the Indigo Sleep™ Cat. Front features large cat face, back says, "1984: Truth is Disruption." Made in the U.S.A.

INDIGO SLEEP™ BASEBALL CAP An adjustable-back twill hat in progressive blue emblazoned with the power-phrase “Make a Mattress That’s Great Again.”

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The Indigo Action Network is Indigo's project to catalyze liberal economic activism. In the post-Citizen's United world, we're concerned that business and marketing have become as corrupt as politics, and as intertwined: Cynical and unethical behaviours dominate; and Corporations and executives have become forceful agents in partisan politics. We believe that facts, science, good journalism, and an educated public are the keys to a better future — and that consumers can have a huge impact on all of this by voting with their dollars; by supporting or NOT supporting companies or ownership based on a clear sense of where they stand… whose side they are on. Check us out here.

 

 

 

 

 

Risks and challenges

Every business and every invention has risks. We have fully designed, tested and are ready to go into manufacturing of our flagship product, and we have done our own rigorous testing of materials in accordance with our stated standards. While there is a remote chance we missed something, if anything comes up during the current process of securing required and optional certifications, we will make necessary adjustments in order to conform. There are other standard kinds of risks associated with a regulated, manufactured product, and risks typical of startups; but we are a company that has deep experience and is determined to not get ahead of ourselves and we will manage our business deciseively but responsibly.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    Join the Cause!

    Every pledge counts and helps us get closer to our goal. If you like what we're up to, give what you can—and we'll give you a shout-out on our website and on our facebook page when we launch!

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    Pledge $18 or more About $18

    Indigo Sleep™ Baseball Cap

    An adjustable twill hat in progressive blue, emblazoned with the ironic power-phrase "Make a Mattress That's Great Again." Get it?

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    (F) ACTS™ Baseball Cap

    Become a factivist! An adjustable twill hat in deep indigo blue, featuring on the front our 'down with fake news initiative' (F)ACTS™

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    "Truth is Disruption" Cotton T-Shirt

    Resist with the intensity of the Indigo Sleep™ Cat. Front side features large cat face, back says, "1984: Truth is Disruption."

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    Pledge $70 or more About $70

    Indigo Sleep™ Pillow - Regular Size

    A taste of Indigo comfort your weary head will love. With the same commitment to natural non-toxic excellence, our pillow is a wool blend of stamina fiber that won't clump, is temperature regulating and wicks away moisture.

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    Pledge $125 or more About $125

    Indigo Sleep™ Body Pillow

    A sleep buddy to provide support wherever you want it, made from Indigo's carefully sourced all natural fibers. Cozy, natural and non-toxic.

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    Posse Special: 5 Indigo Sleep™ T-Shirts

    Share the love, spread the word and fight the power—with enough Indigo tees for you and your friends or family.

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    Pledge $130 or more About $130

    2 Indigo Sleep™ Pillows - Regular Size

    So you and your mate don't fight over the good pillow. With the same commitment to natural non-toxic excellence, each pillow is a wool blend of stamina fiber that won't clump, is temperature regulating and wicks away moisture.

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    Pledge $240 or more About $240

    2 Indigo Sleep™ Luxury Body Pillows

    Two extra long luxury body pillows to use as you will. Or split the set and gift one to a friend.

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    Pledge $250 or more About $250

    FIT 4 A KING - 4 Luxury Pillows

    Trick out your king- or queen-sized bed with a full complement of Indigo Sleep™ luxury pillows. Go 4 it!

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    Pledge $375 or more About $375

    Classic Mattress - Youth / Twin

    Kickstarter-only offer. Amazing comfort at an amazing price, with long lasting value. 1 Youth / Twin sized Comfort Always® mattress (classic)

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    FIELD A TEAM set of T-Shirts and Caps

    10 Indigo Sleep™ anti-fascist T-Shirts
    10 "MAKE A MATTRESS THAT'S GREAT AGAIN" baseball caps. Suit up and step out.

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    Classic Mattress - Full

    Kickstarter-only offer. Amazing comfort at an amazing price, with long lasting value and sustainability. 1 Full sized Comfort Always® mattress (classic)

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    Luxury Mattress - Youth / Twin

    Kickstarter-only offer. Maximum luxury at a great price. Replace or flip the comfort layer whenever you want to.1 Youth / Twin sized Comfort Always® mattress (luxury)

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    Classic Mattress - Queen

    Kickstarter-only offer! Amazing comfort at an amazing price, Queen sized, with long lasting value and sustainability. 1 Queen sized Comfort Always® mattress (classic)

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    BUNK BED SPECIAL - 2 Mattresses - Youth

    Kickstarter only offer! Perfect for outfitting a bunk bed with extraordinary comfort. 2 Youth / Twin sized Comfort Always® mattress (classic)

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    Classic Mattress - King

    Kickstarter-only offer! Amazing comfort at an amazing price in King size, with long lasting value and sustainability. 1 King sized Comfort Always® mattress (classic)

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    Luxury Mattress - Full

    Kickstarter-only offer. Maximum luxury at a great price. Replace or flip the comfort layer whenever you want to. A blissful sleep experience. 1 Full sized Comfort Always® mattress (luxury)

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    Indigo Sleep™ NEW HOME SPECIAL

    In one fell swoop, and your whole family is having sweet dreams: Get 1 King sized Comfort Always® mattress (luxury), 2 Comfort Always® youth mattresses (classic), 4 pillows, and 2 body pillows, with this reward.

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    Indigo Sleep™ BIG HOUSE SPECIAL

    Upgrade everyone's sleep, gear up for guests or stock the summer house. Get 1 King sized Comfort Always® mattress (luxury), 2 Queen sized Comfort Always® mattresses (luxury), 2 Comfort Always® youth mattresses (classic), and 10 pillows, with this reward.

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    EARLY BIRD - 1 Luxury Mattress - Queen

    Only available for a few days. Kickstarter-only offer. Maximum luxury at a great price. Replace or flip the comfort layer whenever you want to. A blissful sleep experience. 1 Queen sized Comfort Always® mattress (luxury)

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    EARLY BIRD - 1 Luxury Mattress - King

    Only available for a few days. Kickstarter-only offer. Maximum luxury at a great price. Replace or flip the comfort layer whenever you want to. A blissful sleep experience. 1 King sized Comfort Always® mattress (luxury)

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    Luxury Mattress - Queen

    Kickstarter-only offer. Maximum luxury at a great price. Replace or flip the comfort layer whenever you want to. A blissful sleep experience. 1 Queen sized Comfort Always® mattress (luxury)

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    Luxury Mattress - King

    Kickstarter-only offer. Maximum luxury at a great price. Replace or flip the comfort layer whenever you want to. A blissful sleep experience. 1 King sized Comfort Always® mattress (luxury)

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Funding period

- (29 days)