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We're here to make your workout WAY more entertaining with the first iPhone/Android narrative fitness adventure app from Imaginactive.
We're here to make your workout WAY more entertaining with the first iPhone/Android narrative fitness adventure app from Imaginactive.
We're here to make your workout WAY more entertaining with the first iPhone/Android narrative fitness adventure app from Imaginactive.
488 backers pledged £15,225 to help bring this project to life.

About this project

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Apocalypse Survival Training: an audio fitness adventure app

£15,225

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Please specify your pledge as a gift, and who for, in DM to Adele (I write to all backers anyway :)

Hi! My name is Adele and I'm a geek who is also totally addicted to exercise.

True story. 

BUT I'm not addicted to ALL exercise - there has to be an element of fun, creativity and imagination involved

I love imagining being in extraordinary situations which require me to be  stronger, faster and braver than I really think I am.

Between the three main areas of my life (fitness, writing and geekery) I come into contact with a lot of people who are highly skilled in the creative arts, outstanding fitness trainers and even more people who much prefer to be exercising their imaginations than their bodies. 

For years now, friends have been asking me to make fitness more fun.

So I've put together Imaginactive Ltd with an amazing team of creatives and fitness professionals, working together to make exercise a more imaginactive, entertaining and enjoyable experience. You can meet our whole team here on our website

We're developing our first narrative audio fitness adventure programme, APOCALYPSE SURVIVAL TRAINING Season 1.

Concept Art by Letter-Q
Concept Art by Letter-Q

We're here on Kickstarter to ask for your support to fund the programme's production and the development of the first app (for iOS and Android).

Quick links

Imaginactive website 
Who audio fitness adventures are for
(Not the) Kickstarter video (meet Sergeant Hardman and find out more about how we came to be doing all this)
See what people have said about our alpha test episode
Imaginactive Fitness Facebook Page

What is an audio fitness adventure?

An audio fitness adventure is like an app-delivered radio play series that drops you into the heart of an action story, to work out off headphones or speakers in the company of some fairly unhinged characters. 

It’s a fun way for us to create engaging, entertaining and effective fitness programs for you to use at your level, on your own or with friends, from home.

What is APOCALYPSE SURVIVAL TRAINING about?

AST Season 1 is a progressive full body and mind/body workout set during an apocalyptic alien attack on London*. You are dropped in with a dysfunctional group of survivors of the initial assault, who are forced to band together to get through London to try to halt the invasion. 

*though the story is set in London, the programme can be played anywhere

Concept Art by Letter-Q
Concept Art by Letter-Q

 It runs over 37 cyclical 30 minute episodes alternating between strength circuits, holistic training and running.  

The strength circuits involve the group preparing for their runs through London, and are led by trainer characters, much like a group exercise class.

The holistic sessions are to prepare the group mentally for the dangers ahead. They are led by ex femme fatale secret agent (now grandmother) Beatrice, and challenge your creativity, focus, resilience and intuition as well as your body. 

Concept Art by Letter-Q
Concept Art by Letter-Q

The running sessions are where things get dangerous as the group attempts to stay together and alive while crossing parts of a London under siege by unnecessarily hostile alien monsters. 

It will be available on iPhone and Android and require only your imagination, phone and a pair of headphones to use. 

It is a guided narrative workout (not a game).

Tell me about the app

While we have GPS tracking for comparisons on the run episodes of AST, we are also really excited about putting advanced tracking and user interaction onto the next versions of the app...

...maybe on this first app, if we can bust the funding goal!

We have some private investment but on our £10k goal are still making AST Season 1 on mates rates and without the budget required to develop advanced app functionality.

Please back and share our project to your friends to help us make your exercise way more entertaining AND interactive!

How is it AST different to other audio adventure apps?

There are fantastic gamified audio adventure apps out there which you may have tried and we love too! They are generally running only programmes, or circuit only programs. 

AST Season 1 is like three types of group exercise class, done in the company of a group of characters - strength circuits, holistic training and running. So over the week it represents a full body workout, and has a strong body-mind element as well. It is not gamified.

Fitness is a lifetime activity and we have BIG plans to keep producing more audio fitness adventures for you once you've finished AST Season 1. 

This storyline sets up a vast narrative universe with a gateway to adventure hanging wide open for us to take you through many more series and missions.

We've already had some practice!

We made an alpha test episode of a later series, HARDMAN'S ARMY, which tested strongly early this year.

The good sergeant at work
The good sergeant at work

You can meet Hardman HERE in our (Not The Kickstarter) Video

These are some of the things our testers said about HARDMAN'S ARMY:

‘Been doing the workout about 3 times last week and it was amazing. I never thought I could do so much. Really fun and good product. It keeps you motivated and keeps distractions off.’

‘I enjoyed the story it took my mind off the PAIN!’

‘How am I supposed to stop laughing long enough to exercise?’

‘I hate exercise. Exercise is evil! But with Hardman’s Army, it goes away quickly, so it’s not so bad.’

‘Both times, I was really impressed by how well the whole thing is done! Hardman giving the instructions for the next exercise while you’re jogging gives you time to prepare yourself and understand what you’re supposed to do, and I really like that he uses the instruction-free time to give information about what muscle groups you’re working, the purpose of the exercises, bits of worldbuilding, as well as jokes of course ^^ It makes the whole audio really enjoyable to listen to throughout, so well done!’

‘As I said, my main concern is that I might have trouble keeping the rhythm if I’m laughing too much. The dialogue is awesome and hilarious.’

‘My favourite part is that I immediately found myself relating to the group members, and to be honest I kinda wish they were real characters running next to me, or that I could have a virtual version of myself running next to them.’

You can read more feedback and listen to samples from HARDMAN'S ARMY at http://imaginactive-fitness.com/

Concept Art by Letter-Q
Concept Art by Letter-Q

Where are the funds going?

On the production of Apocalypse Survival Training Season 1 - writing, editing, performance, recording sessions, post production, composition and the app development. 

Risks and challenges

If Adele gets killed or maimed in an apocalyptic alien invasion (or other unfortunate but more likely event) then production may pause, if not stop.

That aside, more foreseeable challenges will arise if
- the 12 episode beta test uncovers issues which require an episode 1 rewrite or re-record
- the final funding allows the app's capabilities to become more ambitious, therefore requiring longer development, testing and approval times
- the script writing or post production teams encounter more difficulty than expected (and we're expecting a high degree of difficulty already)

We really hope to deliver ahead of schedule but whatever happens, be assured we will be working as hard as can for as long as we need to to make Apocalypse Survival Training AWESOME.

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge £1 or more About $1.62

    You've liked our project enough to follow our campaign updates and we appreciate that! Adele will ask Sergeant Hardman to roll call you on a backer Honour List podcast. He may even agree to do it.

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    Pledge £5 or more About $8

    HIGH FIVE - campaign updates and Honour List roll call plus Virtual High Five from Adele (be careful, she almost always misses...).

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    25 backers
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    Pledge £10 or more About $16

    SURVIVOR - to better your chances at surviving an apocalypse, you have first access to the Imaginactive app including Apocalypse Survival Training Season 1.

    ************************************************ It is our hope to launch in well under 12 months however we would rather overestimate than underestimate the finished app and programme delivery date*

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    Pledge £15 or more About $24

    SURVIVOR PLUS - to better your chances at surviving an apocalypse, you have first access to the Imaginactive app including Apocalypse Survival Training Season 1, plus access to the online development community (further to standard campaign updates).

    ************************************************ It is our hope to launch in well under 12 months however we would rather overestimate than underestimate the finished app and programme delivery date*

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    Pledge £25 or more About $41

    BETA SURVIVOR - time to really get involved! You get SURVIVOR PLUS plus an invite into our key beta test group*, trialling and feeding back on the development versions of the first 12 episodes of the series.

    ************************************************ Joining the beta test group will require backers to sign and adhere to a Non Disclosure Agreement and agree to fill out feedback questionnaires throughout the test period. The beta test and backer feedback is a key part of the development process and should not be considered or reviewed as the final product. We hope to run this trial in March/April of 2015*

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  6. Select this reward

    Pledge £40 or more About $65

    BONUS SURVIVOR 1 - BETA SURVIVOR plus digitally downloaded full AST Season 1 soundtrack (including themes from the videos) to make life outside the programme as epic as your time inside it.

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  7. Select this reward

    Pledge £50 or more About $81

    BONUS SURVIVOR 2 - BONUS SURVIVOR 1 plus downloadable wallpapers of all original concept and digital art for AST Season 1.

    ************************************************ The app delivery date is October 2015 but artwork downloads will be updated from the close of the Kickstarter through to release*

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  8. Select this reward

    Pledge £60 or more About $97

    **NEW PERK: RADIO REPORTER** BONUS SURVIVOR 2 plus for those who can't get to our recording sessions in London but would like to feature in AST, you can record and send us lines which will be heard by our survivors via phone, radio or transmission from anywhere in the world! ************************************************ The app delivery date is October 2015 and recording will happen throughout the 2015 production period*

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    Pledge £100 or more About $162

    BONUS SURVIVOR 3 - BONUS SURVIVOR 2 plus a PDF of the annotated production scripts of Episodes 1, 2 and 3 of AST Season 1.

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    11 backers
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  10. Select this reward

    Pledge £150 or more About $244

    STUDIO SURVIVOR - for backers who can get into London, you have BONUS SURVIVOR 3 plus an invite to attend one of our studio recording sessions. Entertainment absolutely guaranteed.

    ************************************************ Our recording sessions will be held through early/mid 2015 in Wembley with, in most cases, at least 4 weeks notice. It is the backer's responsibility to be available to attend one of these sessions (ie please do not choose this perk if you cannot get into London and/or have a highly inflexible schedule, as the dates will be set to work with actor, engineer and studio availability). Backers will be required to sign Non Disclosure Agreements to attend these sessions*

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    Pledge £150 or more About $244

    MONSTER SURVIVOR - for backers who can get into London, you have BONUS SURVIVOR 3 plus an invitation to our Wembley studio to invent and record alien monster sounds with Adele and our sound engineers Niall and Ras.

    ************************************************ A Kickstarter Backers recording session will be arranged in London - it is the backers' responsibility to be able to attend this session with at least 4 weeks notice. Every reasonable effort will be made to select a convenient date.

    Imaginactive will make every reasonable effort but does not guarantee the inclusion of all monsters and sounds in the final program*

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    Pledge £150 or more About $244

    CAST CALL SURVIVOR - BONUS SURVIVOR 3 plus a live call or personal recorded message to you from the cast or production team, thanking you for your support (seriously!!) and answering up to 5 questions you have for us.

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    Pledge £200 or more About $325

    LIVE SURVIVOR - for backers who can get into London, your chance to appear in the series with BONUS SURVIVOR 3 plus an invitation to our Wembley studio to record at least 4 lines of a dialogue including a miraculous survival.
    ************************************************ A Kickstarter Backers recording session will be arranged in London - it is the backers' responsibility to be able to attend this session with at least 4 weeks notice. Every reasonable effort will be made to select a convenient date, and Imaginactive will make every reasonable effort but does not guarantee the inclusion of all characters and lines in the final program*

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    Pledge £200 or more About $325

    DRAMATIC DEATH - for backers of a more macabre disposition and who can get into London, your chance to appear in the series with BONUS SURVIVOR 3 plus an invitation to our Wembley studio to record at least 4 lines of a dialogue including a dramatic death.
    ************************************************ A Kickstarter Backers recording session will be arranged in London - it is the backers' responsibility to be able to attend this session with at least 4 weeks notice. Every reasonable effort will be made to select a convenient date, and Imaginactive will make every reasonable effort but does not guarantee the inclusion of all characters and lines in the final program*

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    Reward no longer available 4 backers
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    Pledge £200 or more About $325

    PRODUCTION CALL SURVIVOR - BONUS SURVIVOR 3 plus a personal recorded message or a half hour skype call from Adele and any other requested members of the production team to talk about disclosable aspects of Imaginactive, Apocalypse Survival Training, Kickstarting, business start up, cats or anything else really.

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    Pledge £300 or more About $487

    SURVIVOR PT 1 - for backers who can get into London and are up for a unique training opportunity, you can have STUDIO SURVIVOR plus a one hour personal training session with Sergeant Hardman. To see Hardman in action, watch https://www.youtube.com/watch?v=unTLY_7Ud6s
    ************************************************ The session will be conducted by personal trainer Chris Lehr, the actor who plays Sergeant Hardman, in character as Hardman. The session will be held in a public space or the backer's home in London, and if agreed by the backer, will be filmed and photographed to be used in future promotions by Imaginactive. Chris will be living abroad until around June of 2015 so although he may be able to fulfil some session on recording visits to London, sessions are likely to take place after June 2015*

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    Pledge £400 or more About $650

    SURVIVOR PT 2 - for backers who can get into London and are up for a unique training opportunity, you can have STUDIO SURVIVOR plus a two x one hour personal training sessions with Sergeant Hardman. To see Hardman in action, watch https://www.youtube.com/watch?v=unTLY_7Ud6s
    ************************************************ The session/s will be conducted by personal trainer Chris Lehr, the actor who plays Sergeant Hardman, in character as Hardman. The session will be held in a public space or the backer's home in London, and if agreed by the backer, will be filmed and photographed to be used in future promotions by Imaginactive. Chris will be living abroad until around June of 2015 so although he may be able to fulfil some session on recording visits to London, sessions are likely to take place after June 2015.

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    0 backers
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  18. Select this reward

    Pledge £600 or more About $975

    SURVIVOR ELITE - for the discerning collector, SURVIVOR PT 1 (if desired/geographically possible) plus the bound, original, annotated, signed (by cast and crew) and possibly coffee stained scripts for AST Season 1 Episodes 1, 2, 3. Imaginactive will pay the shipping costs.

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  19. Select this reward

    Pledge £1,000 or more About $1,624

    ASSOCIATE PRODUCER - for extraordinary ambassadors of our project, SURVIVOR PT 1 (if desired/geographically possible) plus LIVE SURVIVOR or DRAMATIC DEATH plus INCLUSION IN SERIES CREDITS plus PROFILE ON OUR WEBSITE TEAM PAGE plus FREE ACCESS TO ONGOING IMAGINACTIVE AUDIO FITNESS ADVENTURES SERIES plus DIRECT CONTACT WITH THE PRODUCTION TEAM THROUGHOUT AST SEASON 1 PRODUCTION.

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Funding period

- (30 days)