Myfitdog is a health and fitness company. We believe that the benefits of living a healthy, active lifestyle radiate into all aspects of our lives—positively influencing everything we do. That, and we really love our pets. Nothing compares to coming home to a happy, healthy pet whose excitement to see you knows no bounds. You know, the wagglely; where have you been; how was your day; look how I pulled the squeaker and all of the stuffing out of this thing for you; omg I am so happy I’m going to pee kind of excited—It’s the best!.
With only two interests—healthy lifestyle and our awesome pets—we had to find a way to combine the two. So we did, and The Best Fit Friend was born. The philosophy behind The Best Fit Friend is simple: we love our pets; we want to live healthy lives; we want our pets to live healthy lives; we should include our pets in our healthy lifestyle.
What is The Best Fit Friend?The Best Fit Friend is a pair of small, lightweight and extremely durable activity monitors: one worn on your dog’s collar, the other worn by you. Both devices utilize a three dimensional accelerometer, low-energy Bluetooth technology, and your mobile phone or tablet to track the amount and intensity of your movement—i.e. exercise. The activity data is stored on the devices until it is wirelessly transferred to your MyFitDog App where you can compare data, set goals, and interact with other Best Fit Friend owners down the block or around the world.
The Best Fit Friend is unique in that one device is specifically calibrated to accurately track the movement of our four-legged friends while the other is calibrated to human movement. This dual device system allows us to set fitness goals for ourselves and for our pets to then achieve our goals together.
It’s a team effort!
Benefits of Owner and Dog exercise:
1. They are always up for it, so you'll always have an exercise partner!
2. They never judge you and love you no matter what :) so you'll never have to be self-conscious about exercising
3. Daily habits are critical and your dog needs exercise daily... And so do you!
4. The enthusiasm of your dog is contagious, so you'll be happier when you exercise
Problem: We aren't exercising and it's affecting everyone
Solution: The Best Fit Friend
MyFitDog is very pleased to bring you the Best Fit Friend activity monitor device or in short the B.F.F. The device is designed to be a two piece exercise measurement device where one piece goes to the owner, and the second to the dog. The Best Fit Friend itself is a very accurate three dimensional accelerometer that will measure the owner and dog’s activity. The activity information is stored on the device, calibrated and then transferred directly to the cell phone utilizing low-energy blue tooth technology (BLE), where it can be viewed from the MyFitDog App (FREE).
Note: The reason why you are also seeing a different chip/device than the one shown in the video is that since the video was created, in just the last month, MyFitDog's hardware engineering team has updated the device so that it's a smaller, more compact, and circular piece. Due to the smaller size, both devices will have an estimated battery life of half a year. The device will have its own separate casing, and can be transferred to various attachments for the owner and dog.
You'll see below we've upload some screen shot photos of the app.
Video of BLE Transfer
As dog owners, we take a great deal of pride in our best friends. So here, we've designed some shirts for you to show off your support for MyFitDog, but most of all, have a little fun and be prideful of your pup :)
A Past Video Presentation:
Why we need YOU!
MyFitDog is headquartered in Chicago, Illinois with incorporation based in the state of Delaware. The technology used in the Best Fit Friend was developed by MyFitDog's co-founder Dr. Ya Yu Zheng of Zhe Jiang Industrial University in HanZhou, China. The device has patents in both China and the US.
We’ve honed our technology, refined our design and built and exciting mobile application to pull everything together. Now we need you, and the kickstarter community help put The Best Fit Friend into large scale production. We need the Kickstarter community to help bring the Best Fit Friend to your home. With your contribution, we will be able to build a production base to ensure enough Best Fit Friend devices are available to meet demand.
Want to see some other videos our Hollywood Team has made?!?!
What a difficult conversation!
An awkward parking lot experience!
We're gonna need a bigger doggy door!!
More at http://www.myfitdog.com/video.html
Risks and challenges
Risks and challenges come with completing any project and MyFitDog is well aware of that. The center to tackling any challenge is the ability of the team and we're proud to say that MyFitDog's team is a force to be reckoned with. Every member of the executive team has at least a decade of entrepreneurial experience, and with the addition of the advisory board, the group is well versed in any project management challenges and execution.
Design Challenges - MyFitDog's design team is constantly innovating and making the BestFitFriend device more user friendly and dog safe. All that said, costumer feedback is important and you'll see that based on current feedback. We are confident that with the feedback and support from our backers, that we'll be able to finalize a great design that is both aesthetically appealing and safe for the dog.
Hardware Challenges - MyFitDog's hardware technology team prides itself in its ability to really build anything. All that said, in every change we make to the hardware design, the company puts in a ridiculous amount of meticulous testing to ensure the design is full proof of errors. In the event of major changes, we could experience delays, but at the same time, our product is 100% functional and minor changes in size and capacity will not require significant time delays.
Software Challenges - Again, the MyFitDog's software technology team is state of the art and masters in both the IOS and Android platforms. We do not foresee any real challenges in this area assuming the team is intact. Our app is already on version 2.0 and is being constantly updated and refined, as it will always be worked on throughout its lifetime.
Manufacturing Challenges - Because of personal relationships from founder and co-founders, there are extensive manufacturing relationships held at each piece of the device development. Every manufacturing phase has contingency relationships that will ensure quality manufacturing for MyFitDog. In addition to outsourced manufacturing, MyFitDog has the ability to manufacture in-house at small scales to not only test out new products, but ensure every order is met on a on-time basis. Current manufacturing is set outside of HanZhou, China with in house manufacturing done through a direct partnership with Zhe Jiang Industrial University and contingency relationships based in ShenZhen, China.Learn about accountability on Kickstarter
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