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Model Citizen makes clothes for more than just the journey. Hot or rainy bike rides, lecture or concert halls, we've got you covered.
Model Citizen makes clothes for more than just the journey. Hot or rainy bike rides, lecture or concert halls, we've got you covered.
233 backers pledged $16,293 to help bring this project to life.

About this project

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$16,293

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100% Merino basics. No middle men. Made in America.

I started Model Citizen because I didn't want to spend the rest of my life in Spandex. My days are unpredictable and they often involve a bicycle, work, the climbing gym, and happy hour if I'm lucky. Model Citizen is about more than just getting there, it’s about arriving. What you do when you get there is up to you.

3 CORE VALUES

1 – We don't believe that a stylish fit and performance materials must be mutually exclusive. Model Citizen makes beautiful clothes using a beautiful textile. The end.

2 – We keep pricing competitive because we cut the overhead incurred by a third-party retailer.

3 – Made in America. Always.

Why are we different than the other Merino wool companies?

1. Price: The equivalent tee by Ibex is $75 before shipping. (Icebreaker & Smartwool are around the same price point)

2. Fit: All of the men's shirts from Ibex, Smartwool etc. are cut either like an Underarmor compression shirt, or like a $5 Hanes tee. At Model Citizen, we take fit very seriously and make no sacrifices.

3. Manufacturing: We only make our garments in the USA.

4. Durability: We use a much more time consuming, but much more durable stitch called flat stitching.

5. Quality: We only use the best Merino wool available. If you want to find another merino shirt for under $50, you can do it, but they will be using a lower grade wool (closer to 21 micron) to off set the cost. Model Citizen only uses 17.5 micron Merino. If you look on Ibex's website you can actually find a men's tee shirt that is made in the USA and constructed from their "finest wool fiber" which means 17.5 micron and it's going for $110.

6. Direct Sales: By NOT going through a traditional retail mark-up we can save our customers around 50%.

DESIGN: Uncompromising fit and finish

This Merino you speak of...

Merino wool is the ultimate everyday performance fabric. It wears much like a regular tee shirt except it drapes better, dries faster, keeps you warm when wet (and never looks wet—i.e. shows no sweat), and best of all is unbelievably antimicrobial. Lightweight Merino wool is made wonderfully soft, and light enough to wear against the skin. 

Model Citizen sources its wool from the world leader in Merino sheep and only uses the very softest of wool, measuring in at 17.5 microns—eleven times finer than human hair.

How do we keep pricing competitive?

By selling direct to consumers through our website, Model Citizen cuts out the overhead and markups associated with retail sales. 

With our supporter-generated Kickstarter funds we will be partnering with like-minded companies by providing Model Citizen apparel at-cost to be printed with company logos/graphics for sale within retail environments as well as online through Model Citizen.

Your funding goes toward:

Ordering the first run of wool from New Zealand, plus a little extra for working out future designs — including a women's line and color options. Merino wool is expensive but your donations will allow Model Citizen to invest in our first stock of fabric and begin production. Thank you so much in advance.

  • The minimum order from the textile mill in New Zealand is two rolls—about 345 meters, and each shirt requires roughly 1 meter of fabric.
  • The fabric must then travel 7013.6 miles.
  • Each shirt, headband, bandanna, or scarf must then be sewn, packed, and shipped.

Note: Patterns and manufacturing are secured and ready to go.

Stretch goal of $25,000

A huge thank you to all of our supporters, your response has been so great that we can now get serious about making a women's tee. Since I first announced the project, the #1 question I have received is "when will there be a women's line?" To make this a reality, we are setting a stretch goal that would allow us to offer the option of a women's tee to our Kickstarter supporters, future and current. 

Proposed woman's v-neck tee
Proposed woman's v-neck tee

I came into this project with the perspective of a designer (I actually have a degree in architecture from the Rhode Island School of Design) and the intent of changing the way we look at high performance clothing for both men AND women. With your support I want to apply the same approach to a woman's tee designed to handle a night out no matter where you go or how you get there. If our project reaches $25,000 we will have enough to produce at least 3 women's prototypes (a Model Citizen fit is a perfect fit) as well as a digital production-ready pattern. Supporters would then have the option to receive a men's or women's tee.

We think this is a very realistic goal, but to reach it we need your help spreading the word. If you think this sounds like a great idea, click that "share button" or email a friend to let them know "I want this to happen, check it out! http://kck.st/QC139o "

We can't do this without you!

To see more of my sketches for the future of Model Citizen, click here.

Joshua Weinberg.

Risks and challenges

To make our price point as low as possible, we're working within a very small margin. This means we need to be very effective at managing our overhead expenses. With the success of our Kickstarter, the challenge will be bridging gaps between fulfilling donation rewards and achieving long-term operational sustainability.

Supporting our Kickstarter campaign may produce the urge to replace your entire wardrobe with Merino wool.

Learn about accountability on Kickstarter

FAQ

  • Our sizes run from a men's XS to XL with a medium fitting between 5'8" and 5'11".

    Last updated:
  • Check out our Update! Stretch goal of $25,000 will allow production of woman's line.

    Our main goal with this Kickstarter is to create funds for the rest of the apparel line to be created — this includes a women's line. This will be a first priority once funded. We will have XS–XL available in this current v-neck and we have bandannas, headbands and scarfs available for women. Our hope is that your interest in the future apparel line will motivate you to support us now so that in return we can quickly offer a wider range of products.

    Last updated:
  • The design criteria for every Model Citizen garment is that it must perform equally well riding a bike, rock climbing, skiing, out to dinner, and for everything else life throws your way.

    Last updated:
  • Nope. For one, it's not just any wool, it's some of the highest grade New Zealand Merino wool in the world, meaning it measures just 17.5 microns and has been milled so fine that they now use it for baby clothes.

    Last updated:
  • Right now Model Citizen is just a single garment, a men's v-neck tee shirt in black; however, on our website projectmodelcitizen.com we have upcoming plans for both women's and men's Merino basics.

    Last updated:

Support this project

  1. Select this reward

    Pledge $10 or more About $10

    You get 1 BANDANA made from the same 100% Merino Wool.

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    11 backers
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  2. Select this reward

    Pledge $15 or more About $15

    You get 1 HEADBAND perfect for hiking, yoga, etc. Made from the same 100% Merino Wool.

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    8 backers
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  3. Select this reward

    Pledge $25 or more About $25

    You get 1 SCARF made from the same 100% Merino Wool.

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    9 backers
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  4. Select this reward

    Pledge $48 or more About $48

    You get 1 TEE SHIRT. A beautifully crafted v-neck made to fit your active lifestyle. 100% Merino Wool.

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    109 backers
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  5. Select this reward

    Pledge $58 or more About $58

    You get 1 TEE SHIRT and 1 BANDANA or HEADBAND. Beautifully crafted pieces made to fit your active lifestyle. All made from Model Citizen's 100% Merino Wool.

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    26 backers
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  6. Select this reward

    Pledge $73 or more About $73

    You get 1 TEE SHIRT and 1 SCARF. Beautifully crafted pieces made to fit your active lifestyle. All made from Model Citizen's 100% Merino Wool.

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    11 backers
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  7. Select this reward

    Pledge $83 or more About $83

    You get 1 TEE SHIRT, 1 SCARF, and 1 HEADBAND or BANDANA. Beautifully crafted pieces made to fit your active lifestyle. All made from Model Citizen's 100% Merino Wool.

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    3 backers
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  8. Select this reward

    Pledge $98 or more About $98

    You get 2 TEE SHIRTS. Beautifully crafted v-necks made to fit your active lifestyle. 100% Merino Wool.

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    25 backers
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  9. Select this reward

    Pledge $106 or more About $106

    2 of the best tee shirts in the world and 1 scarf of almost unbelievable softness.

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    1 backer
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  10. Select this reward

    Pledge $144 or more About $144

    You get 3 TEE SHIRTS. Beautifully crafted v-necks made to fit your active lifestyle. 100% Merino Wool.

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    12 backers
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  11. Select this reward

    Pledge $144 or more About $144

    You get 1 PRINTED MORTY TEE SHIRT. This tee shirt is screen printed with the Model Citizen logo, Morty. The shirt is black with black screen printing.

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    Limited 6 backers
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  12. Select this reward

    Pledge $275 or more About $275

    6, that's SIX shirts folks!

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    0 backers
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  13. Select this reward

    Pledge $450 or more About $450

    10 shirts, pretty much a lifetime supply of the best tee shirts in the world.

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    1 backer
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Funding period

- (30 days)