Being a man has never been so complicated. Finding time to take care of our skin and shaving seems like an afterthought, or maybe even a nuisance. Should it be? Father time is ruthless. Zits kill confidence. Razor bumps are painful. Not to mention, more than 3 million Americans are treated for skin cancer each year.
Even if we made the decision to invest in our face, where to start? The cosmetics counter to ask for help? What would they tell us? Use these 4+ random products that are unjustifiably expensive and painfully time consuming.
The PROBLEM is clear; men have limited options when it comes to finding affordable, effective skin care and grooming solutions that fit our needs.
We created MODRN MAN to be the SOLUTION for men everywhere. We're bringing simplicity and efficiency to the men’s skin care and grooming market. We’ve taken the guesswork, time and stigma away from taking care of our faces. The morning routine won’t change, it just gets better!
Risks and challenges
We are just dudes trying to change the face of men's skin care and grooming - forever. We acknowledge that this is a herculean challenge, but go big or go home, right? This isn't our first rodeo and we know that new product development comes with unpredictable production delays and market challenges. So here is everything we have done thus far to mitigate those risks.
- We hired the top-notch formulators (Benchmark Cosmetic Labs) to develop and test our products. They have 30+ years of industry experience.
- We partnered with industry leaders for the manufacturing of our products (PakLab).
- We completed FDA required and supplemental clinical testing (PET, RIPT, Active Assays, SPF Determination, Critical Wavelength).
- Our product packaging has been fully designed and already in production.
- We have registered with Amazon FBA for fulfillment.
- We activated our web site and will launch eCommerce functionality closer to production date.
- (30 days)