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Update #2

Rewards

3 comments

A backer commented:

Unfortunately, I think a contributing factor is the lack of material rewards at what I'd consider 'reasonable' pledge points. Starting at $100 for a single print, or $250 for a calendar isn't going to attract a very large pool.

I don't disagree that I'd probably have more backers if I gave away prints, books, and calendars at a lower pledge level.  The problem is that I'm not just trying to find a reasonable price point for prints, books, and calendars, I'm trying to raise money to invest separately in exhibit prints, printing for calendars and books that don't have guaranteed buyers, a well-designed website, etc.  So I had to find the levels of pledge at which I can send a free print, a free calendar, or a free book, and still result in a non-trivial amount of money left over.

These are fairly good prints, too (and not wallet-sized!), so I estimated I'll spend about $22 to print and ship each one.  If I give away a free print for every $25 backer, I will end up with about $3 afterward.  So if I actually need to net $6,000, I need to get 2,000 backers at $25 - or if I give away $22 worth of print and shipping only to $100 backers, I need 77 backers at $100 to net $6,000.   I felt (perhaps foolishly) that I was more likely to get 77 backers at $100 than 2,000 backers at $25 - and I also felt I was more likely to have the time to ship 77 prints than the time to ship 2,000 of them.

Maybe there was a happy medium to be found here - a free print at $50?  Then I'd need 215 backers at $50 to net $6,000.

The point has also been made to me privately that people are unlikely to pledge $25 or $40 in order to get invited to an opening in Brooklyn if they don't live in or near NYC.  Another lesson learned.  :-)

Either way, at 6% of my goal with six days left, I don't think we're going to make it this first time around, so I'll likely relaunch at some point after this run is over. Then I'll have to hope that everyone who pledged the first time will do so again, with a lower goal and more sensible reward levels - and that I can attract new supporters as well, even without the publicity provided by several web articles and blog posts that got published in late May and early June.  I will be grateful to each and every one of you if, when I notify you I've relaunched, you spread the word to all your friends via Facebook, Twitter, or any other means you deem appropriate.

Thanks again for your support, and I hope we'll finally make it there next time!

Jeff, Topless New York


Update #1

Links to More Photos from the Topless New York Series

Comment

A backer of the Topless New York Kickstarter campaign asked:

I love what you're doing here!  I think people equate nakedness with pornography (especially with women)....but nakedness is natural. I think the more people see nakedness...the less hatred toward it. Question: Are there more photos? I only found 3 or 4.

Here are links to a number of the photos I plan to show in the first Topless New York exhibit:

Thank you for your support of the Topless New York Kickstarter campaign - and please remember to post a link to the campaign on your Facebook timeline, Tweet a link, and email all your friends to ask them to support the campaign as well!

Jeff, Topless New York


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  • Pledge $5 or more
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    13 backers

    Your name will be listed in the "Benefactors" section of the Topless New York website once it goes live.

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  • Pledge $25 or more
    You selected

    4 backers

    An invitation to the opening reception for the first Topless New York exhibit, in Brooklyn, NY. Plus, your name will be listed in the "Benefactors" section of the Topless New York website once it goes live.

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  • Pledge $40 or more
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    8 backers

    Two invitations to the opening reception for the first Topless New York exhibit, in Brooklyn, NY. Plus, your name will be listed in the "Benefactors" section of the Topless New York website once it goes live.

    Estimated delivery:
  • Pledge $100 or more
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    1 backer

    A free unframed color print of your choice from the Topless New York photography collection. Generally these will be 10x12" or 10x15" prints. Domestic shipping included; please pledge at least $110 if you are outside the U.S. Plus, your name will be listed in the "Benefactors" section of the Topless New York website once it goes live.

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  • Pledge $250 or more
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    0 backers

    A free copy of the Topless New York Wall Calendar for 2013. Domestic shipping included; please pledge at least $260 if you are outside the U.S. Plus, your name will be listed in the "Benefactors" section of the Topless New York website once it goes live.

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  • Pledge $500 or more
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    0 backers

    A free copy of the Topless New York book. Domestic shipping included; please pledge at least $510 if you are outside the U.S. Plus, your name will be listed in the "Benefactors" section of the Topless New York website once it goes live.

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  • Pledge $1,000 or more
    You selected

    0 backers

    A free color giclée print of your choice from the Topless New York photography collection, on high-quality matte paper stock, framed with a floating wooden box frame, complete with hanging kit. Generally these will be 10x15", 16x16", or 12x18" prints. Domestic shipping included; please pledge at least $1,010 if you are outside the U.S. Plus, your name will be listed in the "Benefactors" section of the Topless New York website once it goes live.

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Funding period

- (30 days)