About this project
LICKI Brush - Lick Your Cat. Like a Cat.
$52,179
2,022
Have you ever wanted to lick your cat?
Now you can. Without the furballs.
Cats groom each other as a form of social bonding. There's also evidence to suggest that cats view and treat their human captors as large cats. As a human, you're left out of the intimate licking ritual. At best, you have a one-sided licking relationship with your cat.
We have designed LICKI brush to bring you and your cat closer. By using LICKI with your cat on a regular basis, you'll develop a more intimate and bonded relationship, much like a mama cat bonds with her young.
LICKI is a high-quality, soft silicone brush, designed to feel pleasurable to your cat's sensitive skin. Gently grasp LICKI's bite portion with your teeth, slowly approach your cat when she is sleeping or in an otherwise pleasant mood, and ease into the soothing and mutually beneficial licking behavior of cats. Don't be surprised if your cat licks you back.
LICKI Benefits
Licking your cat with LICKI is an oddly meditative practice, soothing for both you and your cat
Grooming is more fun with LICKI. Try grooming your dog, rabbit, and other pets!
Develop a deeper relationship with your cat
Be part of the Change: Let's change the way people connect with their feline housemates
Invite your friends and their cats over for LICKI parties
Our Kickstarter History & Philosophy
We are seriously always thinking of ways to improve the quality of cat lives. The creation of LICKI was an act of love, as we strived to provide a more fulfilling environment for our own cats. When we started seeing the immediate benefits of mutual grooming, we knew we couldn't keep LICKI to ourselves.
We launched and delivered SHRU - The Intelligent Cat Companion to over 4500 cat-loving individuals worldwide. SHRU was the first-ever intelligent cat toy and a complex technology project. We believe its successful completion proves our in-house competency to manage backer communication, design, manufacturing, and logistics. We have existing relationships with suppliers and factories, and have price quotes in-hand.
We have a great affection for the Kickstarter community and the power of crowdfunding. We want you to be the ones who can proudly tell your friends that you helped bring LICKI to life.
Please help us change the cat-grooming landscape by backing LICKI and sharing this project with your friends. You will receive our love and gratitude in spades.
LICKI Timeline
June - September 2016:
Test & optimize mold design
Material research
Packaging design
October 2016:
Full production begins at factory
November 2016:
LICKI brushes ship from factory
January 2017:
LICKI brushes arrive in Portland and we ship to all you lovely people!
LICKI Budget
The minimum quantity we can order from our factory is 2,500 units. The following budget is based upon this quantity of LICKIs.
Prototyping: $600
Mold Tooling: $5,000
Plastics: $4,800
Packaging and insert printing: $3,500
Shipping boxes and supplies: $1,200
Shipping: $10,000
Kickstarter Fees: $3,600
Website Design & Marketing: $4,000
General Business Expenses (Insurance, Software, Office Supplies): $2,000
Buffer: $1,800
Risks and challenges
As with any project, unexpected manufacturing delays are a risk once material samples are in our hands. We feel strongly about delivering quality products and will not sacrifice on quality. Our estimated delivery date accounts for a 1-month unexpected manufacturing delay, based on our previous manufacturing experience.
If the project substantially overfunds, we will likely need additional time to scale our logistics capacity.
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Funding period
- (38 days)