Laser Lunch is Launched! Early-Bird Pricing Available!
Our new Kickstarter Project is now LIVE!
For too long, the vintage laser toy has been all chase, no reward.
Our team of decorated experts have engineered a solution: a... Read more
It's All About You ^_^
We've been enjoying a relative SHRU-madness respite and have been reflecting on the power of this Kickstarter campaign in our lives. The word "crowd" ignores the individual aspect,... Read more
Kickstarter SHRUs are shipped!
Dear Cat Parents,
We have been shipping like crazy the last month. Thank you so much for your patience, cute cat stories, and videos during this time.
If you backed... Read more
SHRUs Galore + Kitty Video!
We shipped out 972 more pieces this week, mostly outstanding domestic SHRUs.
We have been receiving so many exciting and heartwarming messages about kitties enjoying their SHRUs. Below... Read more
International SHRUs are en route!
We had a week full of nightly packing and another full weekend! Tomorrow, our shipping carrier will pick up 1200 international SHRU shipments and about 100 more domestic shipments.
Note:... Read more
Receiving & Storing 5500 SHRUs
Just a short update today. We received notice that our SHRU sea shipment has arrived in the US and has been selected for X-Ray examination by US customs.... Read more
SHRUs Are En Route to Portland! (And You Can Order Tails!)
Grab Your Cat and Do A Happy Cat Dance
We received news today that 5040 SHRUs have left our factory and are en route to Portland. They now begin their... Read more
Production Is In Full Speed!
This is the moment you've been waiting for: We received final samples earlier this week, made one tweak to our testing software, and production is a GO! The factory is... Read more
Samples Arrived in Portland!
We received our "final" samples here in Portland. We were quite anxious when we arrived home to this box on our doorstep. This is the moment of truth.
Everything tested... Read more
Getting Close To Production!
We were hoping to have our final samples in hand this week but they are currently stuck in customs in Chicago. We're stalking the progress on an hourly... Read more
The Package, Our Factory & More
It's time for an update; it's been a busy month for SHRU production! We are doing a lot of receiving, reviewing, testing, and providing feedback and it's amazing... Read more
Hello, and Happy Holidays!
This is a full update, so grab a cup of coffee and settle in..
We procured all of the PCB components (35+ per... Read more
Update your SHRU for Carpet + Jingle in the Holidays
Windows Users: Update your firmware now!
This firmware update incorporates your feedback, and includes the following improvements to your SHRU:
- + Improved carpet motion!
- + Longer battery life (~2... Read more
SHRU Superstars (CAT VIDEO! NEED WE SAY MORE?)
Well, 98 SHRUs are in the very capable paws of kitties worldwide. We've received some very happy feedback from a number of these early adopters, and video footage... Read more
Mac SHRUPlay Software Now Available!
Hello $125-level backers!
I'm happy to let you know the Mac version of SHRUPlay is now available at www.getshru.com/app#macapp . Please carefully follow the instructions, as you'll need to... Read more
A Firmware Update + A Video
The $125-level backers have begun to receive their SHRUs and have jumped right into testing. A BIG thanks to all of the backers who are sending in feedback!
Firmware Update... Read more
$125-level SHRUs begin their global journey tomorrow!
We have the $125-level rewards all packed up!
Each $125-level SHRU reward includes:
1 SHRU with USB port dust cover
1 interchangeable feather tail
1 interchangeable leather tail
1 USB... Read more
We Have Parts for the Early Adopter SHRUs!
This week brought us all of the parts necessary for building the Early Adopter SHRUs (for $125-level backers).
When the PCBs (aka SHRU brains) arrived (photo below), we... Read more
Video Update! Cats + SHRU = Mystery! Intrigue!
We've been meeting some pretty significant milestones lately and couldn't be happier. SHRU's hardware design is finalized, we've placed orders for all Early Adopter ($125-level reward) parts, and met... Read more
An Interview with Make Them Roar!
In between coding and board layout, we had some new photos done for Shru's packaging. You can see some of those photos in this interview we did with... Read more
Shru has a new (web) home!
Hello faithful backers!
We are snowed in in Portland these last few days! I am from the Midwest where a little snow doesn't mean much. Here, however, the city is... Read more
When I first set the funding goal to $15,000, I crossed my fingers, knowing at the very least my own cats would have a custom toy to keep them occupied.... Read more
Same toy, new name
I am learning more this month than I’ve learned since kindergarten. One of the things I’ve learned is that Egg needs a more unique name. So, I’m happy to... Read more
A brief update as we near the funding deadline
Just a short update from me today to let you know how things are going!
On the personal front, I had a scare with one of the test... Read more
We love you, backers!
Wow, wow, wow! We are halfway through the funding phase and are so grateful for your support!
We have been hard at work like little elves in a workshop, tweaking... Read more
Eggs for all! We've reached the goal!
Wow. Thank you for your incredible support. I could barely believe my eyes this morning when I woke up and saw we'd not only met our goal but also been... Read more