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SHRU is not another cat toy, it’s a cat companion, designed to be your cat’s new best friend.
SHRU is not another cat toy, it’s a cat companion, designed to be your cat’s new best friend.
4,693 backers pledged $170,779 to help bring this project to life.
Jeroen Dekkers, TaffyGuy, and 25 more people like this update.


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    1. Jason O'Mara 3-time creator on

      @Ruth Ann Showalter: Thanks for taking the time to share your kind thoughts! We can't wait to see how Hobie Cat likes SHRU.

    2. RA Showalter on

      Thanks for all these updates -- it's so interesting to hear all the "behind the scenes" things that happen in product development. I appreciate the thoughtfulness that your team continues to put into this with the goal of making it fun and effective for our furry friends. Hobie Cat will have a cool toy when y'all are done!

    3. Jason O'Mara 3-time creator on

      @Mike Haley: Thanks! We'll get in touch if/when we're looking for some more local testers.

      @Manuela Pereira: Thanks for the kind words; we're so glad you (and Agatha) found the video update to your liking!

      @Tae Kim: No problem, and we haven't mentioned the weight. Without a scale nearby, I'm going to estimate SHRU is in the arena of 5 oz.

      @Linda: Thanks for providing your feedback, we appreciate it. Creating a more gentle mode is actually quite straightforward at this point and will take us ~1-2 days to implement. We're aware of the disappointment the delay has created and, if creating a new gentle mode were to take more than 1-2 days at this point, we won't ship with it for the backer SHRUs.

    4. Linda on

      I don't necessarily agree with the idea of a more gentle mode. Even the most skittish cats cannot resist the temptation for more and eventually overcome their "skittishness." Believe me, I have had many cats over the decades and they all overcome it, if their "parents" communicate and engage them in play constantly. Besides, wouldn't this result in another huge delay? Linda

    5. Missing avatar

      Tae Kim on

      Great to hear about a more gentle mode!
      I may have missed it, but is there a rough estimate of the weight, minus attachments?

    6. Manuela Pereira on

      This is amazing! I couldn't stop smiling while watching the video. My Agatha will love Shru!! Keep up the good work!

    7. TaffyGuy

      That is great to hear. If you would like to to try it out with some young cats, I have two 1 year old cats up in Scappoose.