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SHRU is not another cat toy, it’s a cat companion, designed to be your cat’s new best friend.
SHRU is not another cat toy, it’s a cat companion, designed to be your cat’s new best friend.
4,693 backers pledged $170,779 to help bring this project to life.
Kevin Breslin, Dawn Oshima, and 17 more people like this update.


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    1. Jason O'Mara 3-time creator on

      Hi Broccolli,

      Thanks for your message. We understand where the confusion is now. We had previously written, "We have not yet shipped to our early adopters, but plan to do so in the coming months." By "early adopters," we were referencing the $125-level backers ("Exclusive ownership of an "early adopter, cat-happiness enthusiast" prototype."). For the $31-level backers, we are looking at later this year or early 2015. For the reasons you mentioned and many more (e.g., manufacturing delays, supplier responsiveness, customs, etc.), it is difficult to specify an exact delivery window for the $31-level backers but we will provide that to our backers as soon as we have more confidence in what that delivery window is.

      As it relates to the "early 2015" reference in the Make Them Roar interview, that is a reference to when we think we may be able to release SHRU for sale (not pre-order) on our website. That would be AFTER we deliver to Kickstarter backers. You guys are first in our mind and in our delivery queue for sure. :-)

      To further ease any worry: you mentioned we should hold off on making a "huge production order." The only production order we have planned at this point is the 5000 SHRUs for our KS backers. All of the KS funds are being used to fulfill the cost of goods, so we have to raise funds before we could place a different "huge production order." :-) Hope that makes sense.

      We are ever grateful for your understanding.

      Jason & Tara

    2. Missing avatar

      Broccolli on

      You're right, I was aware of the delay. I was only shocked by the specific periods mentioned in the article (fall and next year) when we were only told "in the coming months". International shipping and customs delays is, unfortunately, a modern fact of manufacturing. Hopefully your progress will minimize these delays with no compromise of your standards.

    3. Jason O'Mara 3-time creator on

      Broccoli -- I'm sorry for the confusion you're experiencing. We've sent out a couple updates indicating that we're behind schedule. Please send us a direct message if you're not receiving the updates and we'll try to help you troubleshoot!

      As you know, the project far exceeded our expectations and we're committed to delivering a quality product (not just "a" product) and we appreciate your patience.


    4. Missing avatar

      Broccolli on

      Whoa now... how is it an interview gets this information about a late delivery before we do? The early prototypes out in autumn and the rest for 2015? You really should have let us know this kind of information before saying so to another source. While the scale has greatly increased, please hold off on making that huge production order... so your kickstarter backers get your product a good while before you start sending the finalized product to 3rd party vendors or test units to media.