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SHRU is not another cat toy, it’s a cat companion, designed to be your cat’s new best friend.
SHRU is not another cat toy, it’s a cat companion, designed to be your cat’s new best friend.
4,693 backers pledged $170,779 to help bring this project to life.

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    1. Jason O'Mara 3-time creator on

      Thanks to everyone for taking the time to share their thoughts! We'll keep the leather option in mind as an add-on. Shipping outside the USA will be very cost-effective since we've signed on with our global shipper, so no need to fret about that! :-)

      @Jay: Thanks for the well thought-out suggestions! We've designed SHRU to move erratically and unpredictably rather than in a straight line. Maybe our next project will involve some more linear motion. :-)

    2. Kevin Davis on

      I'd like to second Torsten's suggestion for a leather tail!

    3. Missing avatar

      Jay on

      Great update, we can't wait to get my hands on Shru. Some feedback so far though (and I hope it's received in the constructive way it's intended) - we can't help but feel shru would get our cats a little more excited if it could get some straight line speed up and trigger more of the 'hunt' response that we see in our cats when they're playing with a real mouse or shiny tinfoil ball thrown in a straight line or pawed by them. I know this would probably be difficult to program or achieve - (i) how could shru see a straight line to steer along (ii) tinfoil balls are so light they're easily 'flicked' (iii) mice have years of survival instinct built in... but maybe Shru II with the experience you've gained, intelligence you've designed and support of us backers might enhance the cat play style from 'intrigue' to 'excitable chase'? Apologies if I've missed a 'mode' option that allows this since my initial backing. Greetings from Wales.

    4. Torsten Reise on

      Tanks for the Update. Regarding the tail. Since im from Germany and future shipments arent worth the shipmentcosts i would like to point out that a "leather" tail would be much better then a feather tail. It is much sturdier and you can attach a feather urself. If in any means possible reconsider the feathertail and think about a leather one specialy for Backers outside the USA ;)

    5. Missing avatar

      Robin Oosterom on

      thanks for the update. As for the timeline its pretty in the dark to say u guys will be finished by june i think its more like i will be happy to have this in 2015 then in june. All the testing, manufactoring shipping. From previous kickstarters i know communication, manufacturing and shipping from china and back will always be delayed.
      Allthough this kickstarter takes a hell of a time i still intriged what the end result will be.

    6. RA Showalter on

      Great update - thank you as always for taking such great care with the design details on this product. And thanks to all those early adopters testers who gave you so much feedback to refine and fix things.
      I like that leather tail/string in the video that gave the cats a way to pick SHRU up.
      My best out to Eastwood the Cat, too.
      >*.*<

    7. Jason O'Mara 3-time creator on

      @Keiran Courville: You are most welcome for the updates!

      @Enrico Chira: We are so, so sorry about your loss of Eastwood. We know how difficult it is to deal with the death of a pet and our thoughts are with you. We have also sent you a direct message through the KS messaging system.

    8. Enrico C
      Superbacker
      on

      My 7 year old cat Eastwood died last week, he couldn't make it to see SHRU in action.

    9. Keiran Courville on

      Dittoing @Donna -- the youngest two (Loki & Spook) of my feline trio have June and July birthdays, so that timing will be perfect!

      Thank you SO much for the updates!! Knowing that kinks - like the gears jamming - are being ironed out means it's worth the wait. :D

    10. Jason O'Mara 3-time creator on

      @Donna Hill: Thanks for the comment! :-) Can't wait to see Tango with his SHRU.

      @Guy: Thanks for the offer, and kind wishes. It is great to know we've got an extra set of eyes out there for us.

    11. Missing avatar

      Guy on

      If you need, I can help (free for you) and review the plastic mold design (cooling channels, ejectors, gates etc)
      Wish you much success
      Guy

    12. Donna Hill on

      Oh boy! Happy holidays! May/June will be perfect, just in time for my Tango's birthday!