Kickstarter Ends. What's Next?
Hi guys. So the Kickstarter hasn't been successful. But we've had a lot of new people playing the game and talking about it, which is the next best thing! We occasionally hit 100 concurrent players, and are routinely hosting 60 or more players, which is a great foundation. I think we can build on this! Just... not with Kickstarter.
Kickstarter's all-or-nothing model means we can't aim small, like indies ought to, because we can't deliver the promised features without the full $100k. We need a platform that doesn't have these constraints, that lets us collect money over time. So we're building a custom site, and we're also looking at other crowdfunding tools to try.
We also need more help with our social media. I suck at doing social media posts. I've been working on it, but it's really one job title too many right now. If you have experience in that area and are interested in helping, please drop me a note!
Just to be clear, though: I don't think that social media alone could have made this campaign work, because we tried that last time. In our first Kickstarter we had a great professional media guy posting every day during the campaign (and building up to it), and we pushed that approach as hard as we could. It wasn't successful. So this time we tried some different approaches, which also didn't pan out. Social media is going to be key going forward, though, to help create organic attention. So we need to focus more on that.
We also have more game updates in the works. I think this is very important, because we need to improve retention duration. The game is doing a good job of hooking our target audience -- that is, if you're the sort of person that will enjoy Project: Gorgon, you can usually tell within the first hour of play. (In the final game we'll need to do a lot better, but for alpha, I think we're in a good spot.) Where we're failing is retention. Right now, many players get bored or frustrated and wander away too quickly, which makes it hard for the game to build momentum. So that's why more content, more bug fixes, and the like are in the works.
Seeing everyone in the game makes me optimistic that we can find a way to make this happen. This is a crucial time, though, so please keep playing and telling people about the game!
I really appreciate everyone's time and energy! Thanks so much.











