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$34,743 pledged of $20,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

$34,743 pledged of $20,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

We're Public Rec. We make technical leisure apparel for men, and we launched on Kickstarter 3 years ago with our All Day Every Day Pant. After 11 months of design and development, we're excited to be back on Kickstarter introducing our newest products, backpacks!

The Pro Pack is designed to work across the everyday, everywhere - from daily office commutes, weekending in the city or traveling across the globe.

      

A backpack for the working professional

Want more? Just add $42 for every additional Travel Kit, $118 for every additional Pro Pack, and $148 for every additional Pro Pack Large to your pledge.

The Pro Pack was designed as a slimmer, everyday carry. Two inches narrower than the Pro Pack Large, it still has meaningful size and purposeful features. 

           

The Pro Pack Large was designed for those looking for a little extra room. With an additional two inches in depth and added features like the bottom zipper compartment and luggage sleeve, this backpack is the ideal travel companion.

           

With multiple compartments and an easy access hanger, the Pro Travel Kit was designed to carry all your toiletry essentials.

           

Public Rec makes technical leisure apparel for men. We launched almost three years ago on Kickstarter with our staple product, the All Day Every Day Pant. We were blown away by the support for our first Kickstarter which sold 2,000 pairs of pants and raised almost $180,000. We’ve since released 6 additional garments on our website.

Similar to our apparel, we think there is a gap in the backpack market for stylish and functional bags that you can carry for work, travel, and working out. We’ve spent the last 11 months developing two backpacks and a dopp kit, and we’re thrilled to be back on Kickstarter releasing our new product line.

           

To build a backpack and travel kit that were both stylish and functional, we started from scratch. We researched the bag market thoroughly, studying the shapes, sizes, and functionality of a number of bags.

We partnered with a designer who has years of experience building bags for a billion dollar brand. After each prototype, we’d wear test, gather feedback and iterate.

Our first focus was on the shape. We wanted something functional, yet sleek. After many iterations trying a front flap, we decided it wasn’t executing and the bag wasn’t holding its shape. We then tried our current design, two U-zipper compartments.

In tandem with developing the shape, we went through many different fabric options in search of something that was functional, yet stylish enough for the workplace. We were excited to find a water resistant poly twill fabric that we think perfectly complements the use cases for our bags.

After finalizing the shape and fabric, we moved our focus to ensuring all the pockets and compartments were just right. Equally important, we sourced high-end waterproof zippers, polyurethane trim, and liner and mesh fabrics.

After 11 months and 6 rounds of prototypes, we’re excited to bring you the Pro Pack, Pro Pack Large, and Pro Travel Kit.

This project is promoted by Jellop, a direct­ response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.

Risks and challenges

Every new product launch comes with its own unique risks and challenges.

However, we are confident in our supply chain. This is our second Kickstarter and third year in business. We've become accustom to production, and we've developed a strong relationship with our bag factory. We've been working with them since May 2017 on our prototypes, and we are all set for bulk production.

We promise to be proactive in our communication and transparent in our process. We'll do everything we can to exceed your expectations at all points along the way.

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Support

  1. Make a pledge without a reward

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  2. Select this reward

    Pledge US$ 45 or more About US$ 45

    EARLY BIRD - PRO TRAVEL KIT

    Get one Pro Travel Kit in the color of your choice. FREE U.S. SHIPPING.

    SAVE $13 (MSRP $58).

    Includes:
    • Pro Travel Kit
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    Pledge US$ 49 or more About US$ 49

    KICKSTARTER EXCLUSIVE - PRO TRAVEL KIT

    Get one Pro Travel Kit in the color of your choice. FREE U.S. SHIPPING.

    SAVE $9 (MSRP $58).

    Includes:
    • Pro Travel Kit
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    Pledge US$ 119 or more About US$ 119

    EARLY BIRD - PRO PACK

    Get one Pro Pack in the color of your choice. FREE U.S. SHIPPING.

    SAVE $29 (MSRP $148).

    Includes:
    • Pro Pack
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    Pledge US$ 129 or more About US$ 129

    KICKSTARTER EXCLUSIVE - PRO PACK

    Get one Pro Pack in the color of your choice. FREE U.S. SHIPPING.

    SAVE $19 (MSRP $148).

    Includes:
    • Pro Pack
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    Pledge US$ 149 or more About US$ 149

    EARLY BIRD - PRO PACK LARGE

    Get one Pro Pack Large in the color of your choice. FREE U.S. SHIPPING.

    SAVE $29 (MSRP $178).

    Includes:
    • Pro Pack Large
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    Pledge US$ 159 or more About US$ 159

    KICKSTARTER EXCLUSIVE - PRO PACK LARGE

    Get one Pro Pack Large in the color of your choice. FREE U.S. SHIPPING.

    SAVE $19 (MSRP $178).

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    • Pro Pack Large
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    Pledge US$ 159 or more About US$ 159

    BUNDLE - PRO PACK & TRAVEL KIT

    Get one Pro Pack and Travel Kit in the colors of your choice. FREE U.S. SHIPPING.

    SAVE $47 (MSRP $206).

    Includes:
    • Pro Pack
    • Pro Travel Kit
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    Pledge US$ 189 or more About US$ 189

    BUNDLE - PRO PACK LARGE & TRAVEL KIT

    Get one Pro Pack Large and Travel Kit in the colors of your choice. FREE U.S. SHIPPING.

    SAVE $47 (MSRP $236).

    Includes:
    • Pro Pack Large
    • Pro Travel Kit
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  10. Select this reward

    Pledge US$ 239 or more About US$ 239

    BUNDLE - TWO PRO PACKS

    Get two Pro Packs in the colors of your choice. FREE U.S. SHIPPING.

    SAVE $57 (MSRP $296).

    Includes:
    • Pro Pack
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    Pledge US$ 269 or more About US$ 269

    BUNDLE - PRO PACK & PRO PACK LARGE

    Get one Pro Pack and one Pro Pack Large in the colors of your choice. FREE U.S. SHIPPING.

    SAVE $57 (MSRP $326).

    Includes:
    • Pro Pack
    • Pro Pack Large
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    Pledge US$ 299 or more About US$ 299

    BUNDLE - TWO PRO PACKS LARGE

    Get two Pro Packs Large in the colors of your choice. FREE U.S. SHIPPING.

    SAVE $57 (MSRP $356).

    Includes:
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  13. Select this reward

    Pledge US$ 309 or more About US$ 309

    THE SET - PRO PACK, PRO PACK LARGE & KIT

    Get one Pro Pack, Pro Pack Large, and Travel Kit in the colors of your choice. FREE U.S. SHIPPING.

    SAVE $75 (MSRP $384).

    Includes:
    • Pro Pack
    • Pro Pack Large
    • Pro Travel Kit
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