I have a vision to create customizable, leather handbags and accessories. And when I dream, I dream big! To make this dream a reality, I need a little help. That's where you come in!
First, a little about me.
I'm a native Texan from a large family. I grew up surrounded by fashion, makeup, and style with the help of my 4 older sisters. I was fortunate to spend a lot of time as a kiddo traveling and learning about international cultures. That experience continues to inspire me to create designs for people from all walks of life.
Around the ripe old age of 8, I began designing and sewing my outfits. Since then, I always have a pen and notepad with me, drawing and designing wherever I go. It was a dream come true to study Fashion Design at the prestigious Academy of Art University in San Francisco, CA. I studied at AAU for two years before accepting a job in New York City and transferring to the renowned Pratt Institute. With 5 years experience working in the fashion industry under my belt and graduating in 2013, I immediately began pursuing what I love and building the brand of my dreams.
Now, A little about my brand...I know that some of the coolest and most successful merchandise is designed to be customized. Consumers love the freedom to purchase a made-to-order quality item, hand-crafted in the USA. I am constantly searching for ways to make stylish fashion choices more functional and customizable for my customers. My vision is for customization of clothing/accessories/fashion to be more readily available to consumers.
That's where MORRISON comes in! :) MORRISON is an American designed and produced handbag label established in 2014 by Elle Morrison (that's me!). MORRISON products fill the void for luxurious, customizable daily handbags and accessories. Each MORRISON bag allows the wearer to customize their bag as needed. Only a MORRISON bag allows you to pick your style, leather, straps, and even thread color! Every product is built to last and designed to look better with age.
The key to MORRISON: YOU! Pick your style, your leather, thread color, and straps!
So... why do I need funding?
At this point, I have a rockstar website designer (shout out to Fix8Media!) and enough leather and hardware for samples. These were necessary (very costly) expenses! My next goal is to get enough MORRISON products complete so when my website launches in a couple of months, I'll be ready to fulfill orders immediately and send my designs around the world. I'm starting with a few handbag styles that I believe everybody needs in their fashion arsenal. I plan to increase the number of different styles I sell in the future. I have some additional upcoming expenses including hiring a photographer for my website & lookbook and mailing samples to all of the best fashion magazines (you know the ones!)
Most importantly, before I can fulfill orders when I launch, I need to order the various leathers and hardware that will give the clients the option for customization.
I'm on a path to seek out a future where every MORRISON product is made of certified organic & eco-friendly dyed leather. To do this, the market needs enough revenue in order to make this leather more readily available. The few suppliers offering this leather now, have their prices extremely high. Keeping brands like MORRISON alive, will in turn benefit this market and allow these products to be available.
My stretch goal for this first phase is $15,000 in order to purchase enough leather and hardware for the MORRISON launch. For this fundraiser, I'm asking for $5,000 because if I don't successfully meet this goal, I get nothing, not even a penny! Kickstarter is all or nothing if you don't meet the goal, so believe it when I say every donation helps! The $5k will be used to purchase enough leather and hardware to start out. But with $15k, more customization options will be available!
I believe in my brand and the quality of my products. I know MORRISON handbags and accessories will be as loved by my clients as they are by me. I just can't wait to share them with the world!
My ultimate goal is to see clients walking down the street carrying a MORRISON handbag. Thank you in advance for your support! Every penny is one step closer to getting MORRISON handbags to the next level, and for that, I can't thank you enough! :)
There are 7 tiers of funding for this project. All funders will have their name engraved on a plaque, to be hung in the House of Morrison offices, to show the lifetime of gratitude and forever remember those that helped in the beginning. Every MORRISON product sent to funders of this project will be labeled as Limited Edition.
If you want to support House of Morrison handbags but find you can't pledge, please show your support by sharing this page with your friends and family!
Also, go ahead and check out the official House of Morrison (<- click me!) Facebook page to keep in touch with all the latest!
Risks and challenges
After my project is successfully funded (I can't wait!) my only obstacles would be production delays. I am in constant communication with my suppliers and producers to avoid such obstacles. We all know that sometimes things get delayed...But let it be known that I am here to try my best to prevent this from happening!Learn about accountability on Kickstarter
- (37 days)