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pledged of NZ$ 54,000pledged of NZ$ 54,000 goal
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, October 26 2018 2:20 AM UTC +00:00
Last updated October 26, 2018

Ticklish Teeth - a world first for cleaning kid's teeth

Kids love this motion-sensitive giggling toothbrush and beautifully illustrated picture book. Teeth cleaning re-imagined and re-framed!

Ticklish Teeth - a world first for cleaning kid's teeth

Kids love this motion-sensitive giggling toothbrush and beautifully illustrated picture book. Teeth cleaning re-imagined and re-framed!

pledged of NZ$ 54,000pledged of NZ$ 54,000 goal
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, October 26 2018 2:20 AM UTC +00:00
Last updated October 26, 2018

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

4251d57718f607ad1016d834cb9d0170 original.jpg?ixlib=rb 2.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

Ticklish Teeth - Giggling toothbrush and picture book
Ticklish Teeth - Giggling toothbrush and picture book

For many parents, the twice-daily ritual of cleaning their child's teeth can be a real challenge and a source of frustration.  Ticklish Teeth is a whole new approach to cleaning kids' teeth and helps those frustrated parents to overcome that challenge.  Ticklish Teeth pairs a motion sensitive, giggling toothbrush with a beautifully illustrated, educational and amusing picture book for children learning to brush. An accelerometer within the brush detects a positive brushing motion and begins giggling. If the motion stops, or your child bites the brush, the giggling stops. 

Your child is calmed and distracted while you read the book and they're delighted by the brush - they think they’re tickling their teeth and making them giggle! A child giggling is one of those wonderful, infectious and emotionally uplifting sounds - with the book and brush it's a simple, but powerful combination. 

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 SEEN ON:

 INTRODUCING TICKLISH TEETH:

"A whole new approach to kids' oral care"

Developed under the guidance of dentists and dental academics, Ticklish Teeth is ideally suited to help your child understand and practice good brushing techniques and to learn, and understand, great oral hygiene habits during a critical developmental age. Ticklish Teeth is one of those rare products that educate your child (and sometimes the parents too!) while at the same time helping them to develop the fine motor skills required to brush their teeth properly - all while they're having fun. 

What's more, Ticklish Teeth has used technology in a smart 'low-fi' way.  Other recent products ask you to entrust an expensive smartphone or tablet to your child while they're in the bathroom (with hard tiles... and water...). Our kids are getting more screen time than they need already. With Ticklish Teeth, the tech is unobtrusive and incentivises the right brushing behaviour while you're reading them an amusing, educational book.  Feedback from the trials noted that this powerful combination is a great calming transition to bedtime. 

 INSPIRED BY DESPERATION!

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Tickling and giggling is a strong sensory hook - it's an experience that all parents share and enjoy with their children. Listen to the giggling for yourself - we struggle to get through it without cracking out a smile even though we've heard it hundreds of times.

 THE BRUSH:

The Ticklish Toothbrush is a technologically advanced manual toothbrush for children aged 3 to 6 years that are learning how to brush their teeth.

Specially designed to delight and distract your children, the brush handle contains an accelerometer, coupled with a proprietary algorithm, that senses when a brushing motion is being used and starts giggling.

For the child brushing this creates the strong impression that they are tickling their teeth - and that their teeth are loving it! Tickling and giggling are socially contagious - they're infectious - and uplifting. Ticklish Teeth flips the script on tooth brushing, re-framing and re-imagining it as an activity that children relate to, enjoy doing, and feel good about. Combined with the Ticklish Teeth book they create a powerful vehicle for education and skill development.

Key Features:

  • Replaceable and recyclable brush heads in a range of colours. Multi-use brush suitable for all children learning to brush.
  • Brush biting stops the giggling. Many parents express frustration when their child bites the toothbrush and refuses to let go. As soon as this occurs - the giggling stops.
  • Soft bristles and a small brush head. Consistent with leading Dental advice ensuring easy use and reduced potential for gum damage
  • Freestanding on base, and stable when lying on its back. No more toothpaste stains on the bathroom bench top!
  • Ergonomic design. Easy for little hands to hold and use.
  • Hidden activation button, plain colours, and simple design aesthetic. This design feature enables parents to really capture that moment of magic for their child when the brush starts giggling. Unlike other children's brushes, Ticklish Toothbrush is designed to look like a plain, manual brush - and can work like one.
  • Directional speaker recessed in brush base. This has allowed us to modulate the volume such that the child using the brush clearly hears the giggling - while parents reading the book or supervising are not driven crazy by the giggling.
  • FDA compliant and CE mark certified.
  • Powered by a single AAA battery

 THE BOOK:

Ticklish Teeth is a beautifully illustrated picture book for children aged 3 to 6 years that are learning to brush their teeth. It contains an amusing and entertaining poem that educates your child about the best brushing techniques and the reasons why good oral health is important. From plaque and decay to dentures and coffee stains, the book includes dental themes to explore and discuss. 

The poem takes around 2 minutes to read aloud. 2 minutes is recommended by dentists and dental academics as the optimal brushing time for good oral care. Being a children's book each page also contains a hidden tooth - great for the younger children's engagement.

Ticklish Teeth also contains resources for parents such as best practice recommendations for optimal oral health care in children, advice on how best to use Ticklish Teeth and information about the state of oral health around the world.

 THE SCIENCE OF OUR CHILDREN'S ORAL HEALTH: 

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 Hint: it's not good... 

As parents, we sometimes get lost in the routines of the day and week, with all our energy going into surviving each day's transitions - breakfast, getting everyone out the door (with clothes on!), lunches, entertainment, getting everyone back home, dinner, bedtime... rinse and repeat... Everyone that's been through this knows how exhausting, pressured and stressful it can be. Brushing our children's teeth (all of their teeth!) well is something that collectively we're not good at. If you're a parent with everything covered and all your kid's teeth are clean and free of cavities then kudos to you! Unfortunately, the reality is very different for a lot of others. 

The World Health Organisation estimates that globally between 60-90% of children have cavities - and that tooth decay is the most prevalent chronic health disease affecting children.  In the United States, the Centre for Disease Control and Prevention (the CDC) reports that by the time they reach kindergarten around 28% of American children will have tooth decay. The American Academy of Paediatric Dentist state that by age 5 around 60% of children in the US will have had dental caries at some point.  These sobering statistics are skewed towards ethnic minorities and low socioeconomic households.  Innovations in child oral health need to be accessible and inexpensive.  

Your child's baby teeth are important and need proper care. Teeth not only help in chewing food, but also boost your child's self-esteem by giving them a nice smile and having proper speech ability. They are important in saving space for adult teeth and may help prevent them from being crooked, as well as aiding the proper growth of the face and jaw. Neglecting the proper care of baby teeth may result in caries, then cavities, pain, and infection.

Dentists and dental academics state that in the vast majority of cases, tooth decay in children is preventable. Brushing teeth for two minutes twice daily has been established as an effective means of reducing plaque and the incidence of caries (decay) and the duration of brushing produces a strong impact on plaque removal.  Unfortunately, as parents, we're not good at estimating the duration and quality of our children's teeth brushing sessions. As a result, tooth-brushing technique and oral hygiene habits, for some young children, may be seriously compromised at a critical developmental period. 

The Ticklish Teeth brush and book are ideally suited to help your child understand and practice good brushing techniques and oral hygiene habits during this important development period between 3 and 6 years of age. 

DENTAID: A GLOBAL ORAL CARE CHARITY

The child oral health statistics are depressing.  As a company, Ticklish is passionate about improving the oral health of our children through education and with a new perspective on brushing. We recognise that despite our goal of developing a product that is inexpensive, it may be beyond the reach of some families. As such, we have partnered with the global oral health charity, Dentaid and provide 5% of all books and brushes manufactured to Dentaid, and to other charities, for distribution among families in need - free of charge. We hope to do more. 

Some of the rewards in our Kickstarter campaign provide you with the opportunity to help children in need - please consider this. 

 THE REWARDS:

 PRODUCTION TIMELINE:

  WHY KICKSTARTER?

Following our successful validated user trials, the next stage in the journey of bringing Ticklish Teeth to market is to commission the tooling required for high-quality production.  Our funding goal of $54,000 represents the initial commitment our manufacturing partners require to complete the tooling and secure the first production run.

Risks and challenges

The Ticklish collaboration is a strong team of designers, marketers, and operational experts. Collectively, we understand what goes into making this product and we've worked on similar products in the past.

Ticklish Teeth is a relatively small, but complex, product and we want to ensure that they all ship safely to our backers - wherever they may be.

Based on our past experience, we anticipate being able to fulfill orders within 120 days of commissioning our tooling, but backers should note that forecasting demand is an inexact science. If order volumes exceed our expectations, it might take slightly longer to fulfill those orders. Similarly, with complex products, there may be unforeseen delays in finalising the off-tooling sample and within the post-production validation and testing process.

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Support

  1. Select this reward

    Pledge NZ$ 5 or more About US$ 4

    Parents united!

    Parenting can be TOUGH! We're helping kids clean their teeth - and to keep their parents sane! Receive a personalised thank you note for your support and get insider-only updates on our progress.

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    Pledge NZ$ 39 or more About US$ 27

    Early bird - Single set

    The best option for one child!

    1 x Ticklish Toothbrush
    1 x Ticklish teeth book

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    Ships to Anywhere in the world
    Limited 24 backers
    NZ$

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    Pledge NZ$ 43 or more About US$ 29

    Single set

    The next best option for a single child.

    1 x Ticklish Toothbrush
    1 x Ticklish Teeth book

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    1 backer
    NZ$

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  4. Select this reward

    Pledge NZ$ 48 or more About US$ 33

    Early bird - Family set

    The best option if you have more than one child! However, if you're one of those amazing (or crazy!) parents with more than 4 children, you'll need to get in touch with us for more replacement brush heads.

    1 x Ticklish Toothbrush
    1 x Ticklish Teeth book
    1 x Triple pack of replacement brush heads

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    Limited 12 backers
    NZ$

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  5. Select this reward

    Pledge NZ$ 51 or more About US$ 35

    Family Set

    The next best option if you have more than one child! However, if you're one of those amazing (or crazy!) parents with more than 4 children, you'll need to get in touch with us for more replacement brush heads.

    1 x Ticklish Toothbrush
    1 x Ticklish Teeth book
    1 x Triple pack of replacement brush heads

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    3 backers
    NZ$

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  6. Select this reward

    Pledge NZ$ 79 or more About US$ 53

    Charity Single set

    Buy one set for the child in your life - and donate one to a family in need. We'll send one set to you and one to our charity partners on your behalf.

    2 x Ticklish Toothbrushes
    2 x Ticklish Teeth books

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    6 backers
    NZ$

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  7. Select this reward

    Pledge NZ$ 250 or more About US$ 168

    Concept Development

    From multiple brush colours, or a female lead character in the book, to Ticklish Toothpaste - we've got a pipeline of ideas to develop! Help us make that a reality and become part of our community moving forward!

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    3 backers
    NZ$

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  8. Select this reward

    Pledge NZ$ 407 or more About US$ 273

    Charity - Multi set

    Be amazing! Buy one set for the child in your life - and donate ten to families in need. We'll send one set to you and ten to our charity partners on your behalf.

    11 x Ticklish Toothbrushes
    11 x Ticklish Teeth books

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    1 backer
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  9. Select this reward

    Pledge NZ$ 3,560 or more About US$ 2,386

    Charity - Corporate

    Achieve legendary status! Buy one set for the child in your life - and donate one hundred to families in need. We'll send one set to you and one hundred to our charity partners on your behalf. If it's on behalf of your company, or employer, we'll also immediately send you 100 cards that you can send to clients as Christmas well wishes.

    101 x Ticklish Toothbrushes
    101 x Ticklish Teeth books

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    0 backers
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Funding period

- (30 days)

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