About this project
Isha: A Tell All Tale is the story of a young immigrant South Asian woman’s dramatic journey through the treacherous shoals of the New York art world. Isha moves from India to New York to pursue her dreams of becoming the next ”big thing” in the glamorous but unforgiving New York City art scene. However the journey is, as we must expect, frought with perils. Isha learns by difficult and threatening encounters with Collectors, Critics and even “Friends” that the way this world perceives her and all that she stands for is anything but “open”.This journey follows her from pursuing her studies at university to interning at the world’s biggest Auction House, then on to a job working in a large New York Gallery and finally to her most sought after destination, as an internationally acclaimed independent curator. All the while Isha meets the good, bad and the terribly ugly that make up the Art World. Though we learn much of herpersonal story, Isha: A Tell All Tale is also the tale of all young women’s constant need to balance their career ambitions, and the expectations of family and society to be good daughters, wives, and mothers.
Isha: A Tell All Tale is based on a concept developed by Meenakshi Thirukode and Peter Hopkins. Written by Meenakshi Thirukode, the story follows the strict narrative style of Indian soap operas, or “serials“ while developing at the same time, parallel meta- narratives that questions our perceptions of ‘reality’. The story will be told through myriad platforms that combine dream like fantasies with live performance, breaking the fragile boundaries that separate our “worlds” in this new digital universe. It also sees the debut of Em Tee who plays the role of Isha - the main protagonist who is loosely based on Ms. Thirukode’s own experiences as a writer and curator working in New York. The film's technical director is the talented young mexican filmmaker Armando Croda. Art work and Photography by artists Federico Massa and Stefano Ortega.
During the first weeks of June, sets from the film will be re-created and parts of the film will be shot live while footage from what's already been created will "air" for all to see. Viewers will be encouraged to play roles on set, after which they will speak to the camera about their own life experiences of working towards being recognized in the art world. These meta-narratives that essentially fragment the main soap-opera narrative will create a plethora of stories that resonate with the premise of this whole project. We plan to launch the linear soap opera narrative as a Web Series online. Meanwhile we are also developing a Transmedia platform to further the story telling experience and would involve an app and a web interface that allows for viewer created content.
1. To support our crew - The writer, director, actors, DP and Graphic Designer - by paying them a minimum stipend ( remember this is a labour of love but we still have to pay those bills while we work hard! )
2. To help us hire support for the filming and lighting crew. We want to hire interns and would love to be able to give them a little something for the support they lend.
Watch our Teaser here:
New York Times
56 Bogart Tumblr
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