About this project
Travels as easily as you do.
Simplistic in both design and function, the Gumstick™ bends and shapes to fit all Smartphones & mini tablets.
The stand has been designed around everyday situations and can be used for holding phones in many different positions, allowing for viewing in both landscape and portrait modes. Lightweight, strong, compact and highly portable the Gumstick™ can easily be tucked into a bag or pocket, making it the perfect accessory to your busy on the go lifestyle.
Perfect for video calls, the Gumstick™ can be pulled from a pocket or bag and quickly molded into the ideal position for hosting an on the go conference call.
Movies anywhere and everywhere you are! Simply mold the Gumstick™ into your shape of choice. Presto! The ability to position the phone at any desired angle! The perfect solution for the kids+movie+restaurant table combo!
The Gumstick™ is perfect in weight and balance, its flat tactile shape feels great in your hand yet it yearns to be molded. Once you start bending the product you’ll just want to keep doing it!
Initial Design: A member of the Breffo team gets down to designing the perfect Smartphone stand for at home or on the move. Every position is considered, every phone size on the market taken into account, the process is very detailed and very exciting!
Core Product Features
- Beautiful in design and form.
- Extremely portable for everyday use and travel
- Lightweight and strong
- Fully flexible
- Compatible with all smartphones
- Bends flat for easy storage
- View at any angle in any position in any location
- Designed and manufactured exclusively in the UK
The flexibility and many ways to position the Gumstick™ allow creation to take place and we love creation! Following recipes in the kitchen becomes a piece of cake!
Who’s a smart stand then! Use your Gumstick™ in different a multitude of scenarios. From a shape to sit on a desk to a shape to hang from a shelf, there are no restrictions on how the GumStick™ can be used. Clean and simple bedside stand? No Problem!
New Pledge level for custom laser etching!
You can know customize the Gumstick stand and have your name, company or website laser etched directly on to it exclusive to Kickstarter! Any pledges over $23 automatically get this as an free upgrade option. For more information take a look at the FAQ at the bottom of the page.
Colors, colors, beautiful colors! We will be launching the Gumstick production in the following colors...
Who We Are
Breffo is a lifestyle and design manufacturing company with offices in the UK and Portland, OR. We're passionate about creating products combining both uniqueness and impeccable design with quality and craftsmanship.
Development and Manufacturing
Design - Our design team have been working on the development of this product for the last 6 months. From the form and function of the Gumstick™ to the finish and colors, the team have taken all aspects of the design into consideration before prototyping the product.
Manufacturing - We have the all the plant machinery in place and have an established relationship with the factory who will be manufacturing the final production run.
Process - The team has spent a great deal of time optimizing the manufacturing process and we have now have our production cycle and timelines confirmed.
Costs - With our background in mobile stands we have been able to negotiate the best costs with our production partners, ensuring that the Gumstick™ can be offered to end consumers at an accessible retail. You get a lot of functionality for your buck!
Working Prototypes - We have our initial prototypes approved and have finalized the design. Once we meet our funding requirement we will be in a position to finish the final tooling on the molds and be prepped and ready to start production.
We are looking to continuously grow our product range and firmly establish ourselves as a lifestyle brand with in the consumer electronics accessories market and beyond.
Our inspirational outlook and cool, clean, modern brand identity represent our approach to business. We are collectively forward, futuristic thinkers.
Meet the Team!
Patrick Mathews - Founder and Resident Head Honcho
Patrick spent many years working in a management role within investment banking and IT. As we all know 'management role' is a very fluffy term and really means that Patrick was not really very important at all in his last job. He just thought he was. Fortunately; however, he has decided to follow his passion for all things tech and beautiful looking and founded Breffo in 2009. Being the CEO, Patrick now holds a very senior role yet he's confident that he is still generally just 'not very important at all'. Consistency is key! A creative at heart and a true entrepreneur he lives day to day in the thick of creativity and thank goodness for it, as the output yields some pretty cool stuff! Patrick now lives in the UK with his family and very happily 'acts' like he manages the UK, European and International operations', though we all know he just makes a lot of coffee! As seems to be the case with all entrepreneurs, outside of work Patrick wonders if there actually is an 'outside of work' life.
Chris Facey - Vice President of Product Development
Chris is an experienced product designer with a wealth of knowledge in designing and manufacturing consumer products. In 2006 Chris teamed up with Daniel Ashman (now Vice President of Design at Breffo) to start a product design consultancy, together they successfully ran the business for over 6 years. As a consultant Chris worked on design development for a number of large global organizations including Sharp, Microsoft and Belkin. In 2009 the consultancy was approached by Patrick to help develop his idea, the Spiderpodium and later the Spiderpodium Tablet. Three years later in 2012 Chris left the consultancy to work for Breffo full time as Product Development Vice President and oversee's all global production for the brand. Chris lives in Cardiff with his wife Siobhan. Outside of work he enjoys playing golf (although not very well), going for the occasional run (very occasional) and enjoying a nice cold beer in the local pub after a hard day's work (not that he works very hard...).
Daniel Ashman - Vice President of Design
Prior to Breffo Dan managed a product design consultancy start up with fellow colleague Chris Facey. The team quickly established themselves as a serious players in the industry winning major global clients and a number of product design and business awards. Dan officially joined Breffo in 2012 overseeing all design as well as managing business development in Europe, Scandinavia and Asia. Dan has been known to take extremely bad medical advice from his US Breffo colleagues when not feeling well. An example of which would be to swallow a dissolvable vitamin C tablet while sitting on top of the Stratosphere roller coaster in Las Vegas (this all transpired during CES 2012) which resulted in a foamy gas bursting out of his nose uncontrollably (to everyone else's amusement). Dan lives with his girlfriend Lauren in Cardiff who is very understanding considering Dan is a workaholic and eats, sleeps and breathes Breffo!
Sara McMahon - General Merchandise Manager North America
Sara has worked in a licensee capacity with global brands such as Levi's, Docker’s and Nautica and also has national retail experience as the Head of Buying for Gift and Hard Goods with retailer Papyrus. She met Patrick in 2000 when they and their partners (now spouses) were living it up in San Francisco, CA (where Patrick was pretending to be important in Finance). Fast forward 2 weddings, 4 kids (between them), a transatlantic move (him) and 13 years of friendship - Patrick coerced Sara into leaving her corporate career for the excitement of a start up! She joined the Breffo team in 2011 and was instrumental in the opening of the US headquarters and is responsible for all marketing and distribution of Breffo products within North America. When she's not spending time with her family you can catch her at the yoga studio or indulging in her love of exorbitantly priced designer footwear. She is also actively involved in volunteering within the Portland metro area with organizations such as Living Yoga and the Junior League.
How We Get it Done
Although still at start up level, we have successfully launched and distributed several other products prior to the Gumstick™. Our most success being the Spiderpodium Original which has won numerous design awards including the CES Design and Engineering Award in 2011.
We manufacture our products exclusively in the United Kingdom (UK), renowned for their quality manufacturing. Our UK base manages all facets of development and production allowing for better quality assurance as we regularly conduct inline quality inspection to guarantee we are providing the highest level of product to our customers. Our Portland, OR based office oversees North American distribution and will serve as the hub for our Kickstarter project. The Portland team is responsible for all facets of the campaign and will be the lead team managing the distribution and shipping of all Kickstarter rewards.
How Your Pledges Will Help
Despite rapid growth, like all start ups we are experiencing the growing pains of taking our brand and company to the next level, bringing products to market is one of the most difficult challenges a new company faces. Here are some of the areas your pledges will support. Helping to make this concept reality.
Tooling & Development - Fundamental to the project and one of the largest early stage expenses.
Production - The actual production cost of the product, materials, running the tools and manufacturing the final product.
Quality Assurance & Packaging - Presenting long lasting quality products to customers in a beautiful way. Also, they need to come wrapped in something.
We are excited to have the opportunity to use Kickstarter as a platform to launch the Gumstick™ and hope you will support us in reaching our fundraising goal. From all of the team here at Breffo, we would like to sincerely thank you in advance for your very generous support!
US Patents Pending - Application Number 29/456,103
INTERNATIONAL: EU Design Registration 002151977-0001. China and Other International Design Patents & Registrations Secured & Pending.
Risks and challenges
As with any project, delays can happen. However, we are confident that we can deliver The Gumstick™ within 30-60 days of our Kickstarter Campaign ending. We have the design complete and we have strong relationships with our manufacturers to ensure that the tooling and production can be completed within the identified timelines.
If any setbacks occur, we will ensure that updated shipping information will be provided to all backers and we will also update our blog with any potential setbacks. In addition, backers are welcome to send questions to us if any additional information is needed.
We are VERY excited to share this project on Kickstarter and hope we can realize this great opportunity together! Thank You!
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