Wall Flower is a 2-in-1 coat hook inspired by the shape of a flower.
Made from spun Aluminium with a colorful powder-coat finish, it comes in five colors and can be hung just about anywhere.
How does it work?
Each Wall Flower is made up of two parts; an inner and an outer. Together they function as a really useful coat hook.
Hang big things like umbrellas on the outside, and use the inside for things you need more often, like coats or shopping bags.
Where can I use it?
Mount it in the hallway for your everyday items, the bedroom to hold your favourite clothes, the bathroom for towels, the kitchen, the office, the garden or just about anywhere as a little sculpture to hold your favourite things.
Two in one
Because each Wall Flower is made of two parts, you have the option to use them together or separately as two hooks. Two hooks for the price of one!
Mix and match
Create a two tone hook by mixing up the inside and outside to create your own unique color combinations, perfect for every space.
Available in the following colors:
Design and prototypes
I started with simple sketches, and then moved onto 3D printed prototypes to test the design and make sure that it worked really well.
The prototypes you see in the video and photographs are the final designs. They have been produced by the factory that will make the large batch. It’s all ready to go.
How is it made?
Wall Flowers are made and finished in the UK, where they are given their unique shape through a process called metal spinning. Metal spinning is a process by which a disc or tube of metal is rotated at high speed and formed into shapes. This process is often used to make musical instruments like trumpets.
Each Wall Flower is made of 2mm aluminium and finished with a powder-coat paint finish, except for the Raw option which is pure aluminium, which has a brushed finish fresh from the machine.
Inner: 45mm (1.73") High x 34mm (1.34") Wide
Outer: 65mm (2.56") High x 31mm (1.22") Wide
Total Height: 47mm (1.85")
Each Wall Flower comes with screws and wall fixings. Simply screw it into a wall or door like you would any other hook. I will include instructions with each reward.
Wall Flower is a Quickstarter, a quick, simple project that was designed and developed in under three months. A Quickstarter should adhere to the following criteria:
✅ The product must be designed and prototyped in under 3 months.
✅ The campaign must be under 20 days
✅ The funding goal has to be below £1000.
✅ The main reward must be under £50.
✅ The video has to be shot in one day, with whatever camera you have (smartphone highly recommended).
✅ No stretch goals, no paid ads.
✅ The campaign must include 'Quickstarter' in the title.
Budget and shipping
I am raising £450 to cover the first production run of pieces and have them powder-coated. I hope that backing from this project will enable me to start other exciting projects that I have in mind, and continue to push my personal design practice. I really appreciate your support!
The tooling for Wall Flower has already been made and is ready to go. Therefore, no further more work is needed, I simply need to submit orders to my manufacturers, before shipping to you.
Milestones and dates
April 2018: Start of project, ideas/research, prototypes and sourcing materials and manufacturers.
May 2018: Design and prototyping.
June 2018: Final prototypes, Kickstarter campaign build and launch.
July 2018: End of campaign, send purchase order to manufacturers.
August/September 2018: All Wall Flowers complete and ready to ship.
Late September/October 2018: You receive your Wall Flowers!
Instagram - @cemalokten
I am a product designer with nearly 9 years of experience. Since graduating from Central Saint Martins, I’ve worked on many different projects, everything from furniture, lighting, interiors and even set-design. I’ve designed, prototyped, made and manufactured a wide range different products, usually project managing the whole process from start to finish.
I worked for Peter Marigold for several years, and was part of the team that developed and launched the very successful FORMcard Kickstarter campaign, so I understand what is needed to deliver a project on time and to a high standard.
Thanks for your support!
Risks and challenges
I am confident that the Wall Flower is easy to fit and strong enough for everyday use. I’ll include the right fixings with each reward and a short guide on how to install the Wall Flower. I have installed quite a few around my home and studio to test them out and they have been really solid.
I have a good relationship with my manufacturer and suppliers, so do not anticipate any issues with them being able to fulfil orders as they have confirmed the timescale above is possible. However, to mitigate any risk of delays, I will keep in close contact with my suppliers to let them know how many orders are likely and the expected timescales so that I can update my backers should there be any delays.
- (20 days)