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Funding for this project was canceled by the project creator on Jan 14 2015
$99,818
pledged of $50,000pledged of $50,000 goal
634
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Jan 14 2015

What is eRing?

Posted by Chris Higgins & Hardeep Johar (Creator)
9 likes

Due to another trademark close to Aura we've decided to change the name Aura to eRing. At this stage in the game it makes sense to go for something even more unique as the technology doesn't change, just the name. Besides, eRing is a bit more descriptive of a name anyhow!

To be clear, none of the technology, rewards, or anything else changes, just the name by which you'll see this product called.

Hope you all are having a great holiday season!!!

-Chris

Robert Lukach, Volker Jahn, and 7 more people like this update.

Comments

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    1. Elisabeth on

      Maybe illume or just lume could be used if you want to keep the "e". Capitalize the e or something?

    2. Elisabeth on

      I agree with the other two commenters... eRing doesn't make me think of Christmas, it makes me think about estrogen rings: http://www.rxlist.com/script/main/mobileart-rx.asp…

      The first thing I thought of when I saw these were fairy lights or wisps. I'm not good with coming up with names though I think it's the wrong route to market the ring rather than the lights. That might be where the tech is but its not what people are going to remember. eLights probably wouldn't work either because wired lights are electronic too.

      It's too bad you can't use Aura but I think you were on the right route with that kind of name. I would ask your backers to try to come up with a name though, or vote on one. I'm sure others are better at it than I am.

    3. Chris Higgins & Hardeep Johar Creator on

      @ConnieSue Dickinson and @Mark Divoky Thank you for your comments and suggestions. We truly appreciate that our backers are so invested in our product!

    4. Missing avatar

      ConnieSue Dickinson on

      I am in agreement with Mark Divoky, calling it simply eRing is not very descriptive, if descriptive is what you were looking for.

    5. Mark Divoky on

      Since it is holiday related why not call it the Xmas eRing, Tree eRing or for the geeks, the Tesla eRing. Plain eRing sounds internet related and not very descriptive of the actual product.