Our Apparel and Gifts
STRONG GIRLS empower other girls T-Shirt! This is our signature shirt which defines our goal...
We LOVE ideas! Inspired by Thomas Edison's response to failure. "I've not failed. I've just found 10,000 ways that won't work"
"NEVER NORMAL" baseball T.... never ;)
"Chicas Fuertes" T. Strong Girls Spanish.
Inspired by a recent trip to Costa Rica when we were working with girls in the Nicaraguan Slums. Kym was wearing a "Strong Girls" shirt. One of the women read it in Spanish. When we heard the words come out of her mouth we knew this woman needed a shirt like this.
"Chicas Fuertes" T. Strong Girls Spanish Classic.
"MISFIT" white T. Blessed to be a misfit.
"I'm so over it" rainbow T.
Somewhere? Some Day? How about right now! Dont let your dreams be fantasies, set some goals and make them into realities!
"Sometimes we win, sometimes we TRY AGAIN" T.
Nobody is a true "natural" at anything. Research shows you can likely be good at just about anything you want. Its just that mastery takes time!
"STRONG GIRLS" bluish - grey T.
"TRUE to yourself" T.
You are not defined by what you own, what your test scores are, your past. Its that 0.10% that makes you awesome!
"WEIRD" T. Always.
If being normal means I have to be like everyone else then I am denying that makes me unique! Call me weird, but I am just going to be me.
MIS - FIT and NEVER - NORMAL back choker necklace
Our custom chokers with messages printed on the bottom.
MISFIT - FEELING FINE - NEVER NORMAL front choker necklace
eaChica "Strong Girls Empower other Girls" Trucker hat
Studies show that by age 6 girls are less interested in "games for smart kids". But knowledge is power and the tide is changing!
"Dreamer" trucker hat. Fantasies are fine and all, but dreams are for risk takers.
"Its all in your head" trucker hat
Sometimes we over think things, sometimes you just have to be brave and take a risk.
The eaChica Story
Several Months ago our then 12 year daughter old came to us wanting to start a company which would help to inspire girls. We are always looking to support our girls and their ambitions so we encouraged her to find a name. The next day she got up early and started searching.
"I have a name for the company" She says. "I think it should be called EA. In Hawaiian, it means no one can hold you back". I went over to the computer and started searching. Sure enough I saw words and phrases like; "sovereignty", "breath", "life force", "independence", "to rise up". Curious I looked up the meaning of "EA" in other languages. In Latin it means "female". In Old English is means "rising water" or "flood". In Spanish it means "hey" or "come on!". The word was perfect.
So we have formed a mission based apparel company which seeks to help girls build and maintain inner strength. Our goal is to offer the following things to girls
- Inspirational apparel and gifts. Most of the inspirational apparel we see in stores geared towards athletes. We wanted create apparel which would be inspiring to girls regardless of their interests.
- A blog and social media channels which girls would find encouraging to them.
- "Power Lunches" and "Strong Girl Rallies". "Power Lunches" are weekly lunches held on school campuses. During these lunches an adult will guide the girls in a conversation with the goal of helping them to build and maintain inner strength. They will also help them to empower each other. At "Strong Girl Rallies" the girls will go a retreat with a group of other girls with those same goals in mind.
If our project is successful it is our goal to see the following things happen.
- Be able to commission more designs for the future.
- Launch an online apparel store and create a back stock of items so that we can fulfill orders quickly.
- Funding for a marketing campaign for our online store.
- Be able to host more "Power Lunches" and our first "Strong Girl Rally".
If our project is wildly successful then we hope to recruit other strong girls to help empower other girls.
So how do we order?
Kickstarter works a little bit differently than your typical online store. Essentially you are pre-ordering garments. It enables us to raise the funds necessary to create an inventory ahead of time. So once our project is fully backed with pledges we send an order form/survey to you. At that point you can select your specific items. Thanks again for your support!
Risks and challenges
Our greatest risk is the virality of our project. While we feel our goal is noble and meets a need in our culture. It will all come down to how important it is to our backers and their desire to share. It is our hope that our social media networks and connections are large enough and powerful enough to get the word out for what we want to do.
We have a solid partnership with a local printer. He has had years of experience as a wholesaler to some of the largest retailers in the world (fulfilling orders in the 100's of thousands per year). The knowledge and experience that we have to lean on there is invaluable. Our items are competitively priced with a markup that allows for safe margins. If our project is wildly successful we have the option of using other fulfillment companies as well.Learn about accountability on Kickstarter
- (29 days)