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mimoodz is a smart, multi-color LED bulb that you can control with your smartphone.
mimoodz is a smart, multi-color LED bulb that you can control with your smartphone.
mimoodz is a smart, multi-color LED bulb that you can control with your smartphone.
777 backers pledged $50,089 to help bring this project to life.

About this project

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SMART LED LIGHT 4.0 - Create moods. Designed in Germany.

$50,089

777

mimoodz is the smartest bulb in the world. It’s a multi-color LED bulb that you can control with your smartphone. It gives you full control of your lights at home - you can dim them down, change the color, and easily create different moods with an APP. mimoodz has a beautiful color temperature and is, in contrast to an incandescent light bulb, very green, energy efficient with an average lifetime of up to 20 years and its low power consumption of 6W compared to a 40W regular bulb.

In short, what is in it for you? mimoodz is comparable with other smart bulbs on the market but is available for only a tiny fraction in retail price without having cuts in its high quality requirements. That’s why we call it the smartest bulb in the world. mimoodz is not only smart in the traditional way, but also connects high quality with by far the lowest price in the market. Therefore we say, smart bulbs for smart people.

Easy to install 

Screw the bulb in, download the app, let’s go.

IMPORTANT: Please don‘t let your kid do that. We are professionals – the girl just held the bulb for the photo and the lamp was not plugged in.  

Control every light with your smartphone 

Create different moods with a click on the app.

Dim the lights 

Adjust the brightness of the bulbs.

Change the colors 

Select between millions of colors or pre-defined moods

Create party effects 

Visualize your music and let the light follow the sound

Use the wall switch 

Your existing light switches will still work to put the lights on and off.

 How can mimoodz change my life?

  • Adjust the brightness you want everywhere in the house 
  • Create the mood you want to at any time in any room 
  • Become your own color architect to set impressions 
  • Create special effects by setting the right ambient 
  •  Make party effects - let the light follow your music 
  • Use it as a night light, for example in your bathroom 
  • Surprise your kids by coloring up their rooms 
  • Control the bulbs individually or define groups 
  • Reduce your energy consumption 
  • Save money by cutting down your electricity bill 
  • Be the trendsetter in your community 
  •  Impress friends and the next party 
  •  Be mobile and use the bulb also outdoors 
  •  Use it as an awesome present for your father in law

Technology

mimoodz is a 6W LED bulb with 470 Lumen and a color temperature of 2.700 Kelvin (or 4000K you can choose at the end). From a technical point of view the mimoodz bulb is an equivalent to a regular 40W incandescent light bulb with its nice warm white color. It can connect to all electricity systems from 110V to 220V, which are used by most of the countries in the world (including the USA, Canada, UK, Australia, and Germany).

The mimoodz bulb can be turned on and off with the regular light switch on the wall – just as with the good old incandescent light bulb. However you can‘t use the light switch to dim the bulbs down or change the color.

This needs to be managed with the mimoodz app on your smartphone, which uses Bluetooth 4.0 as a safe wireless technology standard. Up to nine bulbs can be controlled simultaneously. To control more than nine bulbs is possible as well but not at the same time.

How does the app work?

Our goal was to make an easy to use app. So we looked on the existing apps we could find on the market, analyzed those and designed an absolutely easy to understand and easy to use application. We designed the app for Apple but is also running on Android devices. It will be available on the App Store and Google Play.

One of the magic and absolutely unique things about our cool priced bulb is a really smart innovation. And we will use that as a stretch goal. When you have the lights on in the kitchen and you go to the living room to stay there. The lights in kitchen will turn off to save electricity. This will also have an electricity counter inside that shows you how much money you were saving through that measurement and how much money you are using when the lights are on. 

 In the news

LED bulbs vs. incandescent bulbs

With your help the world can be a bit smarter. An old incandescent bulb is more of a heating than a light bulb. More than 90% of the energy used is transformed into heat. This is the reason we like new technologies so much, because they are getting more and more efficient. The life time of old bulbs are around 1000 hours if you use them at an average of 3 hours a day. Our mimoodz LED bulbs last 20 times longer. Cheaper electricity bills will allow more savings for families to enjoy life!

Good to our environment

Enjoy your life ● Help your planet: Lower energy consumption also helps reduce CO2 emission — a cleaner planet to live on. It is especially the case in regions and countries using fossil fuel burning as the main energy source, as this electricity generation method causes the most Greenhouse Gases (GHGs) among all. For instance, in Europe 1kWH of electricity causes 430g of CO2 (source: www.carbonneutral.com).

Our SMART Production Approach 

 Our vision is to create smart, affordable products for everybody, that means people who don’t want to pay to much for high-quality products. Every process, every process step, just everything we do at Smart Gator Labs is aligned to this vision.   You might wonder how we manage it to sell mimoodz at such a low price while mimoodz has a much higher quality level than other bulbs in our price range. The answer is in our smart team – all Smart Gators are extremely experienced and knowledgable in what they’re doing. Therefore we’re able to produce high quality output while keeping resources and cost at a very low level. 

On the one hand we’re very experienced ( > 12 years) in the manufacturing, quality testing and shipping lighting and LED products. This helps us to always select the proper hardware components with the best price/performance ratio. 

On the other hand we possess a huge knowledge in the development of bluetooth apps, especially in the smart home- and home automation sector. All of them made in Germany. Our developer team already created a consolidated number of more than 50 smartphone apps – for Apple as well as Android. 

This is what makes us absolutely unique – our team and our passion! As most of other smart bulb manufacturers treat their bulbs as every other item, we really love our product. Day by day we‘re making a huge effort in order to achieve the highest quality and best price at the same time. 

Manufacturing

In order to keep your buying prices at a low level we’re manufacturing in China. Members of our team are working together with our manufacturing partner since more than 10 years. The company is a global-scale LED manufacturer with a capacity to produce more than 50 Mio. LED bulbs per year.  Our partner‘s huge output incredibly helps us when it comes to pricing. For example we are able to save a  lot of money by using a standard case for our led bulbs, instead of using a very fency one. Would you want to pay more for that?

Quality Ensurance

mimoodz smart bulbs have been developed and tested in Germany, the USA, and China. Production will take place in China. We’ll constantly use our German quality team in China to ensure that our high quality requirements are always kept. To reach all legal requirements, we’re collaborating with an inspection teams of well know laboratories. All mimoodz LED bulbs are made 100% RoHS+ ERP stage 2 compliant, comply to CE (Europe) as well as UL (US) standard. The laboratory at our ISO9001 certified manufacturing partner operates according to the SMT (Standards, Measurements and Testing) program as well as the factory is BSCI certified.

Packing  

This is how our color box will look like.

Rewards Model

Our rewards model is pretty straight forward. Backers can get one of four packages – consisting of either one, two, three, four or nine SMART LED bulbs – depending on the amount they pledge. That means the higher you pledge, the lower is the price for a single bulb. Backers can lower the individual bulb price further by catching our early bird- starting at $13 per bulb (if you take the set of nine bulbs).

Production timeline

We will immediately go over to production once the Kickstarter campaign is finished in early June. Production and quality testing will last for around 2,5 to 3 months and we will need a minimum of two more weeks to send the bulbs to you. Please note that we will not apply for any import duties except for the US/Canada and the EU zone. You will get the bulbs in September 2015.

 R&D Insights

 This is how our bulb look from the insight

Choosing the sockets 

 Testing at an aging line

 Designing the PCB Board

 First samples - all chips are set up by hand

 App developing process

We will not pay for any Import

Risks and challenges

We want to make sure that the product that you will receive are 100% according to what we promise. Therefore after the bulbs are finished in production, we will make an intensive quality checkup. This will take up to 2 weeks, depending on how big our success is with that campaign.

Supply Chain:
We are a very experienced team having more than 12 years experience in the manufacturing, quality testing and shipping lighting and LED products. In addition we are working together with our main manufacturing partner since more than 10 years. The company is a global-scale LED manufacturer with a capacity to produce more than 50 MIO LED bulbs per year. Since more than 10 years we know that supplier and have always been extremly happy in terms of quality and delivery time. However since the time frame between end of the campaign and start of shipment is almost four months, we need to take into consideration normal supply chain and forecasting risks.

Software:
It took us around two months to develop the first sample bulb and a high-level beta version of the mimoodz app. From then on we have been tested the bulbs with an uncountable number of smartphones in order to ensure the highest degree of compatibility. While our app is built upon a robust foundation and has been intensively tested for a long time, software is a risk that we need to highlight. Until now the mimoodz app is running on Apple and Android devices. Our dedicated team is heavily working on making the bulb also running on Windows phones, however this point of time it is not running. Hence we are only promoting the first version of our product is made for Apple, but also runs on Android.

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  1. Reward no longer available

    Pledge $16 or more About $16

    1x smart bulb (crazy early bird price): You'll get one mimoodz smart bulb.

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    Reward no longer available 100 backers
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    Pledge $19 or more About $19

    1x smart bulb (special campaign price): You'll get one mimoodz smart bulb.

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    19 backers
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    Pledge $32 or more About $32

    2x smart bulb (crazy early bird price): You'll get two mimoodz smart bulbs (makes $16/pc).

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    Ships to Anywhere in the world
    Reward no longer available 200 backers
    $
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    Pledge $35 or more About $35

    2x smart bulb (special campaign price): You'll get two mimoodz smart bulbs (makes $17.50/pc)

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    22 backers
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    Pledge $45 or more About $45

    3x smart bulb (crazy early bird price): You'll get three mimoodz smart bulbs (makes $15/pc).

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    Limited 138 backers
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    Pledge $51 or more About $51

    3x smart bulb (special campaign price): You'll get three mimoodz smart bulbs (makes $17/pc).

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    5 backers
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    Pledge $56 or more About $56

    4x smart bulb (early bird price): You'll get four mimoodz smart bulbs (makes $14/pc).

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    Limited 123 backers
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    Pledge $62 or more About $62

    4x smart bulb (special campaign price): You'll get four mimoodz smart bulbs (makes $15.50/pc).

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    43 backers
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    Pledge $117 or more About $117

    9x smart bulb (crazy early bird price): You'll get nine mimoodz smart bulbs (makes $13/pc).

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    Ships to Anywhere in the world
    Limited 85 backers
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    Pledge $126 or more About $126

    9x smart bulb (special campaign price): You'll get nine mimoodz smart bulbs (makes $14/pc).

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    29 backers
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Funding period

- (30 days)