pledged of $5,000pledged of $5,000 goal
Funding Unsuccessful
The project's funding goal was not reached on Sun, November 27 2016 2:39 AM UTC +00:00
pledged of $5,000pledged of $5,000 goal
Funding Unsuccessful
The project's funding goal was not reached on Sun, November 27 2016 2:39 AM UTC +00:00


Within the context of street-side signage are messages, images, patinas, designs, historical records that are shared throughout the world, a process that moves more rapidly as cultures around the world share ideas through improved technology. The twentieth century was the era when the industrial age reached out among experimentation of materials and design to the information age, when ideas spread like wildfire with the advent of the computers.

From technological marvels—neon and steel, synthetic materials, to artistic sensibilities moving into the modern age, street side messages became more elaborate and, at times, more controversial. The religious juxtaposed to the erotic in big cities moved man into depictions of a world of conflicting values. The impact many elements such as these affected the sociolinguistic fabric of many places in the world and is indeed worth noting within the context of a book of historical photography.

Signage, the street side landmarks, are ubiquitous about the urban, suburban and rural areas of every country in the world. While much has been made of the artful signs of Route 66 in the media, especially in photography books, there is no such book that moves beyond the steel and neon of the United States to that on streets and highways around the world.

There’s also little reference in signage books to how the signs developed side-by-side as architecture changed. Nowhere is this evident than in the framework of design at a time when technology moved with the viewers eye from the architecture to the signage to create a parallel where sign and building became one, communicating style and message to all who pass by.

Graffiti as art also has been one of the most debated subjects of image and text within communities across the world. In some locales, this art has been reluctantly accepted, in others vehemently rejected. In the art community, acceptance of this art forum began in the 1980s with Keith Herring, an occurrence where a talented artist broke down barriers and opened up discussion about the value of the messages and images that urban scrawl represents.

No one book has taken readers on a journey through time that marks the impressions that signage and other parallel elements of text and image has had on the psyche of the human being, elements that influence all of us and that have only begun to be explored.

Come along with Matthew Bamberg author, of Digital Art Photography for Dummies, a book of his images and know-how that illustrates the way that photographic art has moved during the twentieth century, from the film to the digital medium to a world of his exploration of modern civilizations’ common threads—signs of text and image.

Mr. Bamberg has written over a dozen photography how-to books and is currently a professor of humanities at Ashford University and professor of education at National University.

Risks and challenges

Possible risks and challenges include finding a good book designer to assist in creating the book.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ


  1. Select this reward

    Pledge $0 or more About $0.00

    8X10 Photo of Sign from Book

    Gloss printed signage photo of your choice from Matthew Bamberg's portfolio.

    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (29 days)