Brett and Melanie: Boi Meets Girl Meets the MPAA
An experiment testing the power of social media to explore and influence corporate content rating systems.
BRETT AND MELANIE: BOI MEETS GIRL is the seventh in an ongoing series of films from award-winning director Tony Comstock. All footage has been shot and the unrated director's cut of the film has been completed.
The Boi Meets Girl Meets the MPAA project will submit BRETT AND MELANIE to the Motion Picture Association of America (MPAA.org) and on the basis of the MPAA's feedback, we will produce a multi-angle DVD showing the exact difference between the Unrated, NC-17, R and PG-13 rated version of the film.
Monies raised will go to covering MPAA submission fees, re-editing costs, and DVD authoring.
Videos of each rating version of the film will also be uploaded to popular video sharing sites, such as YouTube, Vimeo, Daily Motion, etc to see how various MPAA-rated versions are treated by the vagaries of Community Guidelines is TOS agreements.
Project backers will be asked to undertake Social Action Initiatives to register their support for the film in various social media platforms.
We're undertaking this project because kerfuffles over ratings generate a lot of anger and publicity, but they don't seem to leave anyone any better informed about the rating process, and we'd like to change that.
By taking BRETT AND MELANIE through the MPAA process, we'll be able show just what sort of alterations were required to achieve various ratings. And once we have those ratings in hand, we can test the MPAA's content rating system and level of transparency against places like YouTube and Facebook.
For more information about my background in this work, I'd like to invite you to read my article at The Atlantic, "How the X-rating came to mean porn and the death of moving making for grownups."
- (60 days)