Risks and challenges
RISKS AND CHALLENGES- My Project is Now Funded, Where Do We Go From Here?
My biggest fear is that the Ego Prison falls flat in the marketplace. Either the intended audience does not understand the product, or does not care about it. However, I believe that the only way I can overcome this challenge is by entering into a distribution arrangement that introduces the product to the widest possible audience. If the product is seen by a large enough audience, the product should reach its target audience and sell.
I am also concerned about the Ego Prison being produced in a high quality manner. In order for the product to appeal to the masses, it needs to be constructed in such a way that it connects to the consumer's aesthetic and intellectual values. If the Ego Prison does not meet these standards, then I will have a problem marketing it. In order to resolve this concern, I plan on spending a considerable amount of time and attention with the manufacturer to ensure the production of a high quality product.
Furthermore, novelty items appeal to a narrow market. What I am trying to do is reach the masses. Marketing the Ego Prison may prove challenging, however, I intend to market the product in two ways. The first is as a gag gift for a friend with a tremendous ego. A slogan such as, "The perfect gift for the perfect person" or "Every ego needs discipline," convey this message to the consumer. Secondly, I will market it as a piece of art. The Ego Prison provokes thought, appealing as a conversation piece.
I understand the challenges in bringing the Ego Prison to market, however I am confident that I can overcome any challenges. You will see an Ego Prison in a store near you.
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