Funded! This project was successfully funded on June 15, 2012.

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Who do you follow? Join us as we travel cross-country to meet 140 strangers whose online suggestions shape our daily lives.

Follow Friday (#ff), is a documentary about the strangers we trust to help us make day-to-day decisions. What is it about online reviews and recommendations that encourages us to trust the opinions of someone we've never met? How many degrees of separation before we start to doubt the credibility of these people? And, if we met these people in real life, would we even like them?

The film will follow Erin on an 8,000-mile 28-day journey across the United States, meeting and interviewing 140 of the strangers she listens to every day on Twitter. Will these people be who/what she expects them to be? How well can you really know someone you've only interacted with by tweet? 

Along the way, Erin will make as many decisions as possible based on the recommendations of strangers via social media and web sites. Where to eat, places to stop, and things to see will all be determined by online interactions. She'll also seek out and speak with experts in the field of social media and discuss the power of online reviews, as well as the way these interactions are changing how businesses and consumers communicate.

Once complete, the documentary will be submitted to festivals in the hopes of attaining a distribution deal so that the film will be made available to a wider audience.

8,000 miles. 140 characters. Who are you following?

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  • Pledge $5 or more
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    17 backers

    Our heartfelt thanks and sincere appreciation and blah blah blah, but seriously - we love you. Thanks for helping us out. If you're on Twitter, we'll give you a shout out for your generosity.

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    12 backers

    Our heartfelt thanks and sincerest appreciation +1. Also, I'll give you a personal #ff shout out on Twitter. On a Friday, even. If you're not on Twitter, I'll say something nice about you on whatever social network you prefer. I have to warn you now - I don't remember my login info for MySpace, so that might not be an option.

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    5 backers

    Our heartfelt thanks and sincerest appreciation, plus hugs 4 u. All previous reward levels. Plus, I'll email you some funny behind-the-scenes photos from our road trip, along with a personal thank you note.

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    77 backers

    So much win. You're the best. You get thanks and appreciation of both the heartfelt and sincere varieties. All previous reward levels. PLUS, you'll get a digital download of the completed documentary with your name included in the Special Thanks credits. It's gonna be good. Get excited.

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    36 backers

    We're pretty much tax bracket soulmates if this is your donation level, so I'm gonna make this one special. You get thanks/appreciation that is heartfelt/sincere, all previous reward levels, AND the official keychain of Follow Friday the Film (pictured in the About This Project section on the lefthand side of your screen): a bottle-opener keychain, specially made by us, sporting the hashtag #drunj, which @stefanjbecket may or may not have coined. It opens bottles, and doubles as a great conversation starter. Please use the resulting conversation to promote our film, okay? Thanks. (Please include an extra $10 for shipping outside the US. Sorry.)

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    29 backers

    Hey, good-looking. We <3 you. And I don't use that symbol lightly, as many of you know. You get our #heartfeltthankssincerestappreciation, plus ALL previous reward levels, PLUS I will livetweet something of your choosing. For those not familiar with the concept, I will read a book, or watch a movie, or do pretty much anything that's not x-rated, and tweet about it while I'm doing it. I reserve the right to deny any creepy/illegal requests, but barring that - have at it. I'm game.

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    4 backers

    Hello, fancy-pants. Love your style. You get our #heartfeltthankssincerestappreciation, plus ALL previous reward levels, PLUS I will make up a song about how great you are and then sing it and send you a video. I will ask you for a few details about yourself, so I can really personalize it. DISCLAIMER: I don't play any instruments and I have never actually written a song, but I think this will probably go well.

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    23 backers

    Whoa, C-note - you just leveled up. Along with our #heartfeltthankssincerestappreciation, plus ALL previous reward levels, I will wear a t-shirt or hat of your choosing in the documentary. Do you have a business to promote? Do you want your Twitter handle proudly displayed for the world to see? Do you just want me to wear a shirt that says you're awesome? Done. FINE PRINT: If you want me to wear artwork, you must own it. I won't wear anything too dirty, because my mom is going to watch this film. I won't wear anything too slutty, because my husband is going to watch this film. I won't wear anything supporting the San Francisco Giants until you donate $1,000 or so - then we can talk about it.

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    6 backers

    You are a true friend, and therefore get our #heartfeltthankssincerestappreciation, plus ALL previous reward levels, PLUS I will make a personal video explaining Twitter to you or someone you know. Does your mom just not "get it?" I'm on it. Are you a little lost? I've got your back. Or, if you've got Twitter covered, I'd be happy to explain anything else, really. I cannot guarantee that my information will be in any way accurate, especially if you'd like me to explain why the Kardashians are famous or the rules of Cricket. But I'll do my best.

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    4 backers

    Words cannot fully express our gratitude. You get our #heartfeltthankssincerestappreciation, plus ALL previous reward levels, PLUS we will create a Twitter account of your choosing. Want us to set you up on Twitter and get people to follow you? Done. Want us to create a Twitter parody account and make fun of something? We'll do it. We're very good at mocking things. We cannot promise to keep up with the account for more than a couple of months, but we'll do our best.

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    7 backers

    You are truly the greatest. You get our #heartfeltthankssincerestappreciation, plus ALL previous reward levels, PLUS a free professional portrait session with our cinematographer. Need some new headshots, or family photos? Do you want a really fantastic photo of your dog? Matt can do that. This reward is for people within the greater Los Angeles area; if you live elsewhere in the United States, we will do our best to stop by and fulfill this reward on our road trip. You'll get a digital copy of all the photos, to use as you wish.

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    0 backers

    Get ready for your close-up! You get our #heartfeltthankssincerestappreciation, plus ALL previous reward levels, PLUS we will stop by your place on our road trip and take you out to dinner, and film it for the documentary. FINE PRINT: You must be within a reasonable distance of our route - we're working on a tight schedule here. Dinner will be casual, because we're not that good at remembering which fork to use.

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    6 backers

    Congratulations, Executive Producer. You get our #heartfeltthankssincerestappreciation, plus ALL previous reward levels, PLUS you will be credited as an Executive Producer in the film and on IMDB.

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    0 backers

    Marry me? I mean, I have to talk to my husband about it first, but it might work out. He's a really nice guy. You get our #heartfeltthankssincerestappreciation, plus ALL previous reward levels, PLUS, I don't know, pretty much whatever you want. Want to attend a film festival with us? Want a private screening with the filmmakers? My firstborn child? Let's discuss.

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Funding period

- (30 days)