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Now you can switch your purse in less than 10 seconds and stay organized with a new handbag system...

Now you can switch your purse in less than 10 seconds and stay organized with a new handbag system... Read more
37
backers
$1,663
pledged of $38,000 goal

Funding Canceled

Funding for this project was canceled by the project creator on October 20, 2014.

About this project

Have you ever...

...wanted to switch purses to match your outfit, but didn't have the time?
...forgot something like lipgloss or your ID in your purse from yesterday?
...settled for a neutral bag to avoid switching purses?
...wished that switching purses wasn't so stressful?

You now have a solution. 

For years I struggled with wanting to match my purse to my outfit, but hated the stressful process of switching purses. With having to dump everything from one purse into the other, my purses were becoming a disorganized heap of receipts, lip balm, a cell phone, and other artifacts. It became easier to find Waldo than my car keys.

But the days of struggling are now over. I've created a way for you to switch purses in less than 10 seconds while keeping everything organized in the same pockets. Feel more confident throughout the day as you're able to match your purse to your outfit (and not your outfit to your purse).

The Story

I felt so uncomfortable. As a full-time college student, I was always rushing between school, spending time with friends, and working two jobs. 

One day, while hurrying from a friend’s cabin to my job, I didn’t have time to transfer everything from my backpack into my purse. I walked into work feeling embarrassed and unprofessional. I had to find a solution…

Switching purses has always been a pain. It takes so much time to transfer everything between purses that I become stressed out every time I do it. Everything becomes disorganized and often I’ll accidentally leave behind lip-gloss or my keys. Then I had an idea…

Could changing purses be as easy as changing shoes? What if the inside of the purse stayed the same and only the exterior changed? I’d be more organized and feel more confident wearing a purse that matched my outfit.

I met with my grandmother, Eliza Anne, who worked as a seamstress her entire life. I told her about my vision for a purse insert that would enable women to easily change purses and stay organized. 

It took a lot of experimenting and hard work, but we finally found a solution…

Eliza Anne Purse Inserts

With an Eliza Anne Purse Insert you’ll be able to switch purses in less than 10 seconds. No more stress. 

No more forgetting essential items in your purse from yesterday. 

No more settling for a neutral bag. 

Enjoy the feeling of renewed calm and confidence as you easily switch to the bag that’s right for that day.

How It Works

As a Kickstarter backer, you’ll be receiving at least two sets of adhesive hardware strips along with the Eliza Anne purse insert.

Simply install the adhesive strips to the sides of two purses you already own. 

Place the Eliza Anne Insert in your purse and turn the clasps...

That's it! Enjoy your new organized life!

The Details of Your New Organized Purse

Dimensions:

  • 13 inches (33 cm) long
  • 5.5 inches (14 cm) wide
  • 6.5 inches (16.5 cm) tall

If your purse has those dimensions or larger, the insert will fit comfortably. The adhesive hardware strips work best with thin material lining, like silk or cotton.

Fabric:
Exterior fabric (black) is 600D polyester
Interior fabric (pink) is satin

Pockets to keep your organized:

  • 4 slotted pockets on one side
    (2 are the perfect size for a phone or camera & 2 are perfect for lipstick, lip gloss, pen, etc)
  • 1 big zipper pocket on the other side
    (perfect for holding a tampon or anything else you want to discreetly store).

Durability:I've been using the prototype for my Eliza Anne purse insert for over 5 years and it's still in perfect condition. 

Keep your purse clean:

Get an Eliza Anne purse hanger with the motto "It's what's inside that counts." Keep your purse clean and off the floor with the compact purse hanger that folds into the size of a half dollar coin.

Risks and challenges

Production of the Eliza Anne Purse Inserts can't happen without you. I need your help to reach the funding goals. Once funding goals are reached, potential setbacks are production and shipping delays. I've done a lot of research, talked with a lot of suppliers, and have made sure to receive samples to minimize the risk of potential delays.

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FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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Support this project

  1. Select this reward

    Pledge $1 or more About $1.00 USD

    FOR THE SINGLE MEN - Every dollar makes a difference! Pledge $1 and get a social media shout-out.

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  2. Select this reward

    Pledge $29 or more About $29 USD

    ELIZA ANNE PURSE HANGER - Keep your purse in great condition with an Eliza Anne purse hanger. The compact purse hanger folds down to the size of a half dollar and will keep your purse clean and off the floor wherever you go.

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  3. Select this reward

    Pledge $69 or more About $69 USD

    EARLY BIRD SPECIAL
    As an early backer you'll get:

    - 1 Eliza Anne purse insert (pink)

    - 2 sets of hardware strips (for 2 purses)

    - Free shipping to USA (add $10 for shipping to Canada, $15 for international shipping)

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  4. Select this reward

    Pledge $89 or more About $89 USD

    IT TAKES 2 TO TANGO - With 1 Eliza Anne purse insert (pink) and 2 sets of hardware strips (for 2 purses) you'll be able to easily switch your insert between your two favorite purses. Perfect for women who have 2 main purses.

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  5. Select this reward

    Pledge $109 or more About $109 USD

    HANDBAG CONNOISSEUR - With 1 Eliza Anne purse insert (pink) and 5 sets hardware strips (for 5 purses), you'll be able to quickly switch your purse insert between 5 of your favorite purses. If you love to accessorize and frequently rotate your purse based on your outfit, this will be perfect for you.

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  6. Select this reward

    Pledge $499 or more About $499 USD

    WHOLESALE -
    Own a business and want to resell Eliza Anne purse inserts? Get 8 Eliza Anne purse inserts and 16 sets of hardware strips. Sell the inserts in your store or give them as a gift to all of your girlfriends.

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Funding period

- (32 days)