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LOUISE is a new concept bar in New York City that mixes a traditional bar with an ice cream parlour.

Ice Cream + Booze = LOUISE

WHAT IS LOUISE?

LOUISE is a new concept located in New York City that mixes a traditional bar with an ice cream parlour. A tightly curated menu will feature boozy ice creams, sorbets, gelato, shakes, floats, piraguas and many other cold concoctions alongside a full bar and classic cocktail menu. The essence of LOUISE transcends traditional definitions of "dessert" and "liquor," so the atmosphere will evoke a new social experience full of surprises and unpretentious elegance.

WHY NEW YORK?

New York needs LOUISE. While there are already plenty of bars and ice cream shops in the city, none offer the unique fusion of two rich temptations. LOUISE will provide a flavorful experience to those who are looking for a new kind of bar to those with an experimental palate. LOUISE will bring together a community of dessert experts and enthusiasts to allow frozen treats to be enjoyed year-round, with libations as its main staple for the menu. Every cold creation will be handmade with the finest local produce and organic ingredients to make these treats even more delicious. Additionally, the liquor used to mix drink concoctions will be top shelf and of a craft quality. New Yorkers deserve the best.

WHO IS LOUISE?

The founder and brains behind LOUISE is Ariel Louise Marie Elias. As a graphic design student, Ariel invented the concept as a part of a senior project at the School of Visual Arts and decided to make it real. LOUISE merges her love of cold cocktail creations with her love of graphic design. Design training often involves creating identities for hypothetical businesses — that has limited impact, her concept was to create both an identity, menu and a service which was as sweet and intoxicating as the design.

GIVE LOUISE SOME LOVE!

LOUISE needs buddies. Your contribution will bring her to life and help seed the initial start-up. Product development and promotion are just some of the operational tasks ahead. While a retail space may be far-off, in the mean time, your contribution will be invested in location scouting, research, appliances, equipment, and building a culinary team. Help LOUISE toward becoming a real place to better serve you refreshing effervescent creations! Say hi to LOUISE: 

SPECIAL THANKS:

Hey. LOUISE would just be a dream without people who care. This is my thanks to all who have helped so far, and plan to contribute or support LOUISE in any way! I appreciate you! Especially Monica Estornell and Sarah Peters for filming, Steven Lambiase for editing, Danielle Mitchell for helping build my website, Harry Al-Khatib, Yulsoo Sung, Mine Kavuncu, Elaan Ventura BournePamela Moore for endless support, and Joe Marianek from Pentagram for his design guidance and encouragement. Also, the School of Visual Arts is awesome for posting this on their Kickstarter page, and the SVA Graphic Design Department Chair, Richard Wilde, will definitely get a two-for-one deal.

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59
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$5,495
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    14 backers

    THE PATRON: Snazzy LOUISE drink coasters! Set of five.

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    15 backers

    THE REGULAR: The above + screenprinted LOUISE T-shirt! (Specify your size - small, medium, or large & your choice of letter: L, O, U, I, S, or E.)

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    3 backers

    THE BACK SCRATCHER: All of the above + ultra fancy back scratcher in custom-made striped pouch.

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    6 backers

    THE NEIGHBOR: All of the above + unique LOUISE cocktail glass & signature red & white striped straws!

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    3 backers

    THE FRIEND: All of the above + invitation to tasting party in Brooklyn; bottomless drinks for you and three guests.

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    1 backer

    THE BEST FRIEND: All of the above + personalized concoction named after you, ooooooooooh (la la).

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    PART OF THE FAMILY: All of the above + your lovely name engraved on a chair at LOUISE bar to permanently be reminded of your generosity.

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    THE SUPER-BACKER: All of the above + a real-life, physical yet platonic, super-backer back scratch; I told you'd I'd fly to you!

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Funding period

- (33 days)