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A reprint of the original Helvetica film poster designed by Experimental Jetset. Plus a new free bonus poster!
A reprint of the original Helvetica film poster designed by Experimental Jetset. Plus a new free bonus poster!
A reprint of the original Helvetica film poster designed by Experimental Jetset. Plus a new free bonus poster!
721 backers pledged $38,752 to help bring this project to life.

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Helvetica: The Poster!

$38,752

721

FREE BONUS: A NEW POSTER! As a special thanks for making this campaign such a success, all our backers at the $20 level and up are getting a new bonus poster as a free gift! Pledge for the regular poster at the $25 level (or any other level) and get the orange Helvetica "Mad Men" poster free. More details here.

Ten years ago this month, I began filming what I called "my geeky side project": a documentary about typography and graphic design called Helvetica. I'd never made a film before, but I really wanted to watch a documentary about fonts and the people who make and use them. I couldn't find one, so I decided to make that film myself. What I discovered was there were a lot of people out there who also wanted to watch that kind of movie!

Just before the film was released in 2007, I asked Dutch design team Experimental Jetset, who were featured in the film, to design a poster for it. They came up with the iconic "Meet the Cast" design.

The original Helvetica poster at the 2007 World Premiere at SxSW
The original Helvetica poster at the 2007 World Premiere at SxSW

We sold the original run of posters from the film's website and on the road at screenings. But by 2009, when my second film, Objectified, was released, we'd run out of stock, and since our attention was on the new film (and its lovely poster designed by Build) we never reprinted it. For the past seven years people have been asking when we'd bring the Helvetica poster back. So that's the beauty of Kickstarter, if enough of you want one of these posters, we'll do the reprint!

The full-sized poster, and A2 letterpress print
The full-sized poster, and A2 letterpress print

The poster is 27" x 39" and will be offset printed here in New York, in black and vibrant Pantone 032 red ink on nice thick poster stock with a matte coating. We're also going to make a really nice letterpressed version of the design, in a slightly smaller A2 size (16.5" x 23"). These will be a numbered limited-edition of 200 prints, printed on Cranes Lettra 300gsm art paper by our friends at Coeur Noir Letterpress in Brooklyn.

Vintage Helvetica metal type!
Vintage Helvetica metal type!

As an extra reward with the letterpress print, you'll get an actual piece of vintage Helvetica metal type. We've got about 100 pieces of 1960's era type in various lower case letters and numbers. We can't take requests for specific letters on these, ya get what ya get. 

And as a special thanks for all the support, we've added two bonus gifts for all our backers at the $20 level and up. You'll get a set of love/hate Helvetica buttons, and one of the Helvetica "Mad Men" posters free!

Join us and help bring this cool and rare poster back into print.

Cheers! 

P.S. - The song in the video is from our old friends El Ten Eleven, it's called "Thinking Loudly". It's the opening track in Helvetica

P.P.S. - Thanks to Aaron Draplin for the hat!

Risks and challenges

We're printing some posters. We've done this before. It's pretty straightforward.

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  1. Reward no longer available

    Pledge $20 or more About $20

    EARLY BIRD - THE POSTER. The full-sized 27" x 39" theatrical poster, designed by Experimental Jetset,

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    Pledge $25 or more About $25

    THE POSTER. The full-sized 27" x 39" theatrical poster, designed by Experimental Jetset.

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    Pledge $40 or more About $40

    EARLY BIRD - TWO POSTERS. Two full-sized 27" x 39" theatrical posters, designed by Experimental Jetset.

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    Pledge $50 or more About $50

    TWO POSTERS. Two full-sized 27" x 39" theatrical posters, designed by Experimental Jetset.

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    Pledge $75 or more About $75

    SIGNED POSTER. The 27" x 39" theatrical poster, signed by filmmaker Gary Hustwit.

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    Pledge $150 or more About $150

    LETTERPRESS PRINT. An A2 size (16.5" x 23") version of the poster, letterpress printed on Cranes Lettra 300gsm art paper. Numbered edition of 200 prints (numbers 50 to 99). Plus a rare piece of vintage Helvetica metal type.

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    Pledge $200 or more About $200

    SIGNED LETTERPRESS PRINT. An A2 size (16.5" x 23")version of the poster, letterpress printed on Cranes Lettra 300gsm art paper. Numbered edition of 200 prints. Signed by filmmaker Gary Hustwit (numbers 10 to 49). Plus a rare piece of vintage Helvetica metal type.

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    Pledge $4,000 or more About $4,000

    PRIVATE SCREENING OR TALK. Get a private screening of any of Gary's films, or a talk, at your company, school, or institution. You'll also receive 20 copies of the poster. If you're outside the New York area, you'll need to cover Gary's travel and accommodations. Scheduling TBD, but sometime in 2016. If you've got questions about this, give us a shout.

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Funding period

- (28 days)