How Bad a Job Have We Done?
A number of you have very understandably questioned our ability to generate interest in this project. We certainly got off to a rocky start, and didn't do even a yeoman's job of planning and describing our reward tiers and supported platforms. It's doubly frustrating because so many of you obviously want this to happen, and have been loud and clear in expressing your fondness for Night Trap, in particular, and both Digital Pictures and FMV in general.
There would seem to be three possible ways to explain why only 600+ folks have backed the project so far. One is the above: that the rewards and platforms simply weren't what people wanted, or were't compelling enough, either to fans of the original or to curious folks we managed to lure to the campaign page.
A second possible reason is that there just aren't enough Night Trap aficionados in the world who are still interested in the game. Of the 850,000 or so who bought it from 1992 to 1995, it's conceivable that very few of them actually want an HD version.
The third, and perhaps seemingly obvious, reason is that we did a really lousy job of getting the word out about the project. In our defense we can say that we had a number of publicity opportunities lined up both on TV and in print, but none of them came to fruition. PR is a funny thing: you can do everything right and still not get lucky. And we really struck out in both print and TV media.
As we were scratching our heads, we decided to spend a little money with Comscore on analysis. It turns out that in the first week of the campaign, over 4 million people either landed on or navigated to web pages that contained our press release announcing the project. Go figure.
We're not sure what all this means, but we wanted to share it with you.