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A Sneaker that removes ocean plastic and is made from recycled and natural materials. Sustainably produced in Europe.
Get A Sneaker that removes ocean plastic and is made from recycled and natural materials. Sustainably produced in Europe.
Get A Sneaker that removes ocean plastic and is made from recycled and natural materials. Sustainably produced in Europe.
371 backers pledged NOK 502,155 to help bring this project to life.

About

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New Movements - A Better Sneaker

NOK 502,155

371

A sneaker that’s comfortable, long-lasting and sustainable. Made for the styling of your favorite daily pieces. 

We started New Movements with one simple goal: walk with impact for a better and greener tomorrow. Unlike other sneakers, we have made a comfortable shoe with the use of recycled and natural materials.

Model NM" comes in 7 colors and fits both men and women. Designed clean and functional to be used and loved for a long time. Aligned with our goal - we remove 1 pound of ocean plastic for every pair made.

The footwear industry often overlooks natural and recycled materials for cheaper synthetic options. We do not think this way is neither responsible or sustainable so we set out to make better shoes in a different way. 

      

There is more microplastic in the ocean than there are stars in the Milky Way and If nothing is done, there will be more plastic than fish in the oceans by 2050.

In New Movements, we are aware of this massive problem that our planet is suffering. That is the reason why we collaborate with the plastic waste movement Empower. For every pair of shoes you pre-order, we clean 1 pound of ocean plastic around the world. Together we help local communities, providing jobs and save the environment.

The team cleaning up ocean plastic waste in Hoddevik and Bali.  

Currently, 90% of the sneakers made today are produced in Asia, often under poor working conditions and with a fast fashion approach. In our case, we decided to go for a fully European production to ensure good working practices, fair wages, and ethical working conditions. 

To give the highest quality, the shoes are handmade in Portugal, Porto. Made with raw and recycled materials sourced from eco-suppliers, without harmful chemicals. We want to push the limits by offering high-end sneakers and contribute positively to the environment.

1. Click back this Project | Select the available reward tier you would like to pledge on the right side of the page or click here. Each backer may only make one pledge.

2. Payment | Enter your payment information. Your payment won't be effective until the very end of this campaign.

3. Size, color & shipping information | Don’t worry about that yet! You will get to select your Size, Color choice and submit your shipping at the end of this campaign.

Size Exchanges | Getting the perfect fit can be difficult, especially online. It’s our mission that you get the best possible fit with your New Movements. Send us a message and we’ll be happy to help you out with your exchange!

Martin is a Norwegian product developer that combines his love for nature with his passion for design and well-made products. The idea behind the New Movements brand blossomed in San Francisco while he pursued his BFA in Fashion Merchandising. Years of research, brainstorming and mind mapping has brought us sustainable sneakers to walk with impact. LinkedIn profile

Nils is Norwegian and worked as a communication and IT consultant since completing his BA in Communications from Griffith University, Australia. Nils and Martin meet in 2015 working for the same company and became good friends. When Martin told him about the idea he had in mind, Nils saw it as a great opportunity to make a difference with impact. LinkedIn profile 

Alexander is Swedish and has always been passionate about genuine projects and never stopped exploring the field of design and development. When studying BFA in San Francisco, Martin and Alexander met and discovered their mutual passion for fine arts and Scandinavian design. LinkedIn profile 

Check our FAQ at the top of the page or send us an email to hello@newmovements.com We are happy to assist you :)

An introduction to our mission, NEW “for the first time”, and MOVEMENTS “ a group of people working together to advance their shared political, social, or artistic ideas”. It combines concepts often returned to while developing the brand and the impact each of us has on the future of the planet: new, movements.


This campaign is promoted by Backercamp. Since 2012, Backercamp has helped 5,000+ creators make their projects a reality, raising over $175MM through crowdfunding.

Risks and challenges

Everyone of you that have worked on a project or with business projects know that they take a lot of hard work, time and capital. That's why we have decided to go for crowdfunding campaign through Kickstarter. If we manage to reach the goal we have set, we will produce the first bulk of shoes and keep on working on our impactful mission.

We are a startup with few resources and, if there were, we will not pay any amount on duties or taxes. Tax will be added under shipping on orders to Norway.

We understand and acknowledge that no project comes without risk and challenges. Despite our planning, there are circumstances that may be out of our control. If we encounter any of these, we promise to communicate with full transparency.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge NOK 80 or more About US$ 10

    2 pounds of ocean plastic removed

    (€8/$10)
    We'll remove 2 pounds of ocean plastic. You'll receive a thank you email that will include the location of your cleanup.

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    Estimated delivery
    12 backers
    NOK
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  2. Reward no longer available

    Pledge NOK 880 or more About $108

    1 Pair of Shoes - Super Early Bird

    With this order you save 45% (€74/$87) since the est. retail price for 1 pair of New Movements will be (€165/$194)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    Includes:
    • • Pair of Shoes
    • • 1 × pound ocean plastic removed
    • • Organic cotton bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 23 backers
    NOK
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  3. Reward no longer available

    Pledge NOK 960 or more About $118

    1 Pair of Shoes - Super VIP

    With this order you save 40% (€66/$78) since the est. retail price for 1 pair of New Movements will be (€165/$194)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 1 × pound ocean plastic removed
    • • Organic cotton bag
    • • Pair of Shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 242 backers
    NOK
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  4. Select this reward

    Pledge NOK 1,040 or more About $128

    1 Pair of Shoes - VIP

    With this order you save 35% (€58/$68) since the est. retail price for 1 pair of New Movements will be (€165/$194)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 1 × pound ocean plastic removed
    • • Organic cotton bag
    • • Pair of Shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 22 backers
    NOK
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  5. Select this reward

    Pledge NOK 1,120 or more About $137

    1 Pair of Shoes

    With this order you save 30% (€50/$58) since the est. retail price for 1 pair of New Movements will be (€165/$194)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 1 × pound ocean plastic removed
    • • Organic cotton bag
    • • Pair of Shoes
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    NOK
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  6. Reward no longer available

    Pledge NOK 1,761 or more About $216

    2 Pairs of Shoes - Super VIP

    With this order you save 45% (€149/$175) since the est. retail price for 2 pairs of New Movements will be (€330/$388)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 2 x Pair of Shoes
    • • 2 × Pound ocean plastic removed
    • • 2 x Organic cotton bag
    Less
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    Ships to Anywhere in the world
    Reward no longer available 5 backers
    NOK
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  7. Reward no longer available

    Pledge NOK 1,761 or more About $216

    2 Pair of Shoes - Super VIP

    With this order you save 45% (€149/$175) since the est. retail price for 2 pairs of New Movements will be (€330/$388)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 2 x Pair of Shoes
    • • 2 × Pound ocean plastic removed
    • • 2 x Organic cotton bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 24 backers
    NOK
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  8. Select this reward

    Pledge NOK 1,921 or more About $236

    2 Pairs of Shoes - VIP

    With this order you save 40% (€132/$155) since the est. retail price for 2 pairs of New Movements will be (€330/$388)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 2 x Pair of Shoes
    • • 2 × Pound ocean plastic removed
    • • 2 x Organic cotton bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 23 backers
    NOK
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  9. Select this reward

    Pledge NOK 2,081 or more About $255

    2 Pairs of Shoes

    With this order you save 35% (€116/$136) since the est. retail price for 2 pairs of New Movements will be (€330/$388)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 2 x Pair of Shoes
    • • 2 × Pound ocean plastic removed
    • • 2 x Organic cotton bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    NOK
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  10. Reward no longer available

    Pledge NOK 2,641 or more About $324

    3 Pairs of Shoes - VIP

    With this order you save 45% (€223/$262) since the est. retail price for 3 pairs of New Movements will be (€495/$582)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 3 x Pair of Shoes
    • • 3 × Pound ocean plastic removed
    • • 3 x Organic cotton bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer
    NOK
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  11. Select this reward

    Pledge NOK 2,641 or more About $324

    3 Pairs of Shoes - VIP

    With this order you save 45% (€223/$262) since the est. retail price for 3 pairs of New Movements will be (€495/$582)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 3 x Pair of Shoes
    • • 3 x Organic cotton bag
    • • 3 × Pound ocean plastic removed
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 5 backers
    NOK
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  12. Select this reward

    Pledge NOK 2,881 or more About $353

    3 Pairs of Shoes

    With this order you save 40% (€198/$233) since the est. retail price for 3 pairs of New Movements will be (€495/$582)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 3 x Pair of Shoes
    • • 3 × Pound ocean plastic removed
    • • 3 x Organic cotton bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    NOK
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  13. Select this reward

    Pledge NOK 3,393 or more About $416

    4 Pairs of Shoes

    With this order you save 47% (€310/$365) since the est. retail price for 4 pairs of New Movements will be (€660/$776)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 4 x Pairs of Shoes
    • • 4 x Pounds of ocean plastic removed
    • • 4 x Organic cotton bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    NOK
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  14. Select this reward

    Pledge NOK 3,585 or more About $440

    4 Pairs of Shoes

    With this order you save 44% (€290/$341) since the est. retail price for 4 pairs of New Movements will be (€660/$776)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 4 x Pairs of Shoes
    • • 4 x Pounds of ocean plastic removed
    • • 4 x Organic cotton bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    NOK
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  15. Reward no longer available

    Pledge NOK 4,161 or more About $510

    5 Pairs of Shoes - VIP

    With this order you save 48% (€396/$466) since the est. retail price for 5 pairs of New Movements will be (€825/$970)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 5 x Pair of Shoes
    • • 5 × Pound ocean plastic removed
    • • 5 x Organic cotton bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 2 backers
    NOK
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  16. Select this reward

    Pledge NOK 4,161 or more About $510

    5 Pair of Shoes - VIP

    With this order you save 48% (€396/$466) since the est. retail price for 5 pairs of New Movements will be (€825/$970)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 5 x Pair of Shoes
    • • 5 × Pound ocean plastic removed
    • • 5 x Organic cotton bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    NOK
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  17. Select this reward

    Pledge NOK 4,321 or more About $530

    5 Pairs of Shoes

    With this order you save 46% (€380/$446) since the est. retail price for 5 pairs of New Movements will be (€825/$970)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • • 5 x Pair of Shoes
    • • 5 × Pound ocean plastic removed
    • • 5 x Organic cotton bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    NOK
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  18. Select this reward

    Pledge NOK 8,003 or more About $982

    10 Pairs of Shoes - VIP

    With this order you save 50% (€825/$970) since the est. retail price for 10 pairs of New Movements will be (€1650/$1940)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • 10 x Pair of Shoes
    • 10 × Pound ocean plastic removed
    • 10 x Organic cotton bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    NOK
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  19. Select this reward

    Pledge NOK 8,323 or more About $1,021

    10 Pairs of Shoes

    With this order you save 48% (€792/$931) since the est. retail price for 10 pairs of New Movements will be (€1650/$1940)

    -We'll email you a survey after the campaign to get your shipping address, color and size preferences.

    INCLUDES

    Includes:
    • 10 x Pair of Shoes
    • 10 × Pound ocean plastic removed
    • 10 x Organic cotton bag
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    NOK
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Funding period

- (29 days)