Support Issue 1 of iDJ digi mag and iDJ Advisor platform!
Support Issue 1 of iDJ digi mag and iDJ Advisor platform!
Support Issue 1 of the new iDJ digital magazine and an iDJ Advisor platform for dance music community!
Support Issue 1 of the new iDJ digital magazine and an iDJ Advisor platform for dance music community! Read more
iDJ magazine was one of the most popular electronic dance music magazines in the world, and was revered as a DJ and dance music bible. Founded by people who were passionate about dance music, it was created specifically for the dance music community and focused on the up and coming new talent making waves on the club scene. It was this ethos and engagement with the community that earned iDJ magazine the respect of the world’s top DJs, dance music producers and artists. The magazine earned reverence as “the vinyl addicts’ bible” and was trusted for its honest, non-sensationalist editorial policy.
Two years after the last issue there is nothing that brings the whole dance music community together quite like iDJ did, and with dance music thriving there is a hole where iDJ magazine once was.
Would you like to help us bring the dance music community back together? We are a group of former iDJ readers and writers who have a mutual passion for all things relating to dance music. We believe that there is nothing currently on the market that enables the community to do what it does best - spreading the love by recommending and rating all the great clubbing experiences they have. That’s where this project comes in.
We have picked up the mantel by buying the rights to iDJ because we believe there are two things missing from the dance music community: a publication that puts new talent and the dance community at its heart, and a platform for us all to share our ratings and recommendations so that we can make every clubbing experience a truly fantastic one. So this project is to fund the launch of both of those things, creating a magazine and a platform for people who are as passionate about dance music as we are.
WHAT IS THE KICKSTARTER FOR?
1. Launch of new digital iDJ dance music magazine
Part of the funds we raise will be spent on launching the new magazine digitally, and publishing the first issue. Drawing on the excellent reputation and goodwill built up by iDJ, we will ensure that the same honest, non-sensationalist ethos is maintained in publishing the magazine. iDJ will be full of features, news, reviews, new talent and music, clubbing venues and destinations and all of the content that iDJ was renowned for, with the addition of content driven by the dance music community through the new iDJ Advisor platform (see below for details).
We’re aiming for the magazine and content to be available on all devices, from PCs to smartphones, with a reasonable charge levied for each edition. In the long term we also plan to create one-off “specials” of the magazine (for example, a destination special), drawing on both magazine content and community content from the iDJ Advisor platform.
Through this project, and by raising awareness to the dance music community as a whole (including reconnecting with the old iDJ community), we expect to gather enough support to help safeguard the longevity of the new magazine going forward.
2. The new iDJ Advisor platform
The second part of the project is all about involving you, the people who are so passionate about dance music! As part of this launch, we will build the iDJ Advisor platform where you will be able to create a bible of the best dance music venues, music, artists, and destinations. Our aim is to help you plan a great clubbing experience every time…. a kind of Trip Advisor or Yelp for clubbing.
Each platform member will have a personal profile to which they can upload ratings as well as reviews and recommendations for music, clubs, destinations, artists and anything else you think would be useful. The platform will take these ratings and reviews and create rankings for the best places to party, the best artists to see, the new tracks that everyone just has to hear and more. This means that you will be able to plan a brilliant clubbing experience wherever you are because the reach of the dance music community is worldwide!
But we don’t just want this information to be retrospective – we want you to be able to update the platform in real time so that others don’t miss out. It’s a bit like an updated version of the old school rave, but rather than ringing round or trying to pass the venue details on by word of mouth, you’ll be able to update a rating when you’re in the thick of the action, so others can get there quickly and share the great experience with you!
As we mentioned, we want to include the best reviews and content within the new magazine, so if your content is picked you’ll get full credit in the magazine!
SO WHO ARE WE?
We are a group of former iDJ readers, writers and dance addicts who are passionate about making this project a reality. The team and the project are being managed by Nikki Hoath, David Sullivan and Justin Speake:
Nikki Hoath is a freelance music writer, dance music producer and avid live music fan. She is a self-confessed dance nut and has been an ardent electronic music fan since hearing and falling in love, at a young age, with the new and dark wave electronica of the 80s. She has frequented far more raves, clubs, gigs and festivals than she’d like to admit to and produces her own dance tracks under the name of Nikki Noodles.
Nikki has been published by various music sites such as Strictly Reading & Leeds (where she has her own column), the Gig Review and Electric Banana, and also runs her own music blog. She has had more than 16 years of experience in operations, contract and event management and runs her own business. You can find out more about Nikki on her profile page.
David Sullivan is a freelance music journalist whose work has - and continues to be - published within DJ Mag, Loaded Magazine, NME and Artrocker Magazine. David also worked as Editor of indie music website Electric Banana and recently graduated university with First Class Honours in Popular Music Journalism.
As a proud raveoholic and dedicated music journalist David has a deep love for dance music with a special sweet spot for drum & bass. He can frequently be found climbing the walls of Fabric or mourning the loss of Cable, while longing for the survival of Ministry of Sound.
Justin Speake is the business brain behind the new iDJ. The grey somewhat effects his dance floor credibility these days but he is still clubber at heart, and in recent years he has got involved in different aspects of the clubbing lifestyle such as B-BOY, free running and beatbox championships.
When the rights to iDJ became available he saw the potential to use interesting new business models and technology to re-engage with the community and support their passion for dance music. After talking to various people from the old magazine, the industry and anyone who might be interested in the vision he put the wheels in motion to pull together a new, passionate team to pick up the iDJ mantel and take it into this new and exciting journey.
We hope you are excited about this project as we are! Thanks for taking the time to check out the project. Come and help us to make the new iDJ a reality!
Nikki, David, Justin and the rest of the iDJ Team.
VIDEO COMING SOON!
Risks and challenges
Launching a music magazine has always come with its substantial risks throughout the history of publishing. While the print market may be diminishing, the digital newsstand is wonderfully on the rise.
However the digital market place is still very much finding its feet as we shift between our beloved inkies and glossies into a new, colourful multimedia world at the sensory touch of our finger tips. While the transition period is surrounding us, iDJ’s challenge is to deliver a future thinking product that offers the longevity and sustainability to last within the newly developing world of the growing digital market place.
The success of the initial first year of the magazine will rely on your subscriptions taken up through this Kickstarter campaign, offering consistent downloads and readership of the monthly International DJ Magazine. This will make sure that iDJ stays prominent on the newsstand, attracting a wider readership and allowing the publication and brand to flourish within this exciting new market place.
Our second challenge comes with the iDJ Advisor application. As we are sure you are aware, applications consume a huge amount of our days (if we could just draw you away from Temple Run and have your attention for a moment that would be great, this bit’s important) and with apps in their thousands submitted to the app store daily, competition is rife.
iDJ Advisor may be an innovative one of a kind product, but it still runs the risk of launching to the bottom of the app pile shadowed by the monstrous popularity of Angry Birds.However we believe (and hopefully you do too) that the iDJ Advisor platform has the ability to enhance your clubbing experience for the better, as we all get directed to the best rave happening right now. With the real time engagement of the dance community the app will be a popular meeting place, not just for iDJ users but for rabid ravers and clued up clubbers alike, leading to frequent downloads and use, and pushing us quickly up the app store list.
With your generous help within this Kickstarter campaign these risks can be significantly minimised as we build a platform together, dedicated to the dance music lover that is funded by the clubber and made for the clubber.Learn about accountability on Kickstarter
- (30 days)