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Yoga Dog is a 22-minute "edutainment" video program that helps inspire the imaginations, emotions, and mobility of children everywhere!

Yoga Dog is a 22-minute "edutainment" video program that helps inspire the imaginations, emotions, and mobility of children everywhere! Read more
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About this project

Friends, we have closed our Kickstarter campaign early. This is not the end of Yoga Dog - it is the beginning! 

If you'd like to keep in touch, please sign up at:  http://eepurl.com/5nZvD

Thank you for being #YogaDogBelievers!

The idea of Yoga Dog™ originated from our teams desire to create an educational and entertaining TV show that will help make the world a better place. We want to GIVE Yoga Dog™ episodes to every school in the country and every US military base in the world! First, we need to create a pilot episode. Together - we will make that happen! This is YOUR CHANCE to be part of creating a show that you want your kids, nieces, nephews, students, grandchildren, and loved ones to enjoy! 

About the Show 

Yoga Dog™ melds entertainment and fitness into a fun and engaging activity that kids love and parents trust. Yoga Dog is for ALL children. 

One of our goals is to make programs that children on the spectrum and/or differently-abled will enjoy. We expect kids with special physical, mental, and emotional needs to find a best friend in Yoga Dog. 

Yoga Dog™ has a unique visual style that incorporates health and wellness with yoga. Each adventure features a mix of animated and live action characters. Using simple shapes and bright colors, they guide Yoga Dog in learning how to work out problems, find ways to control emotions, solve puzzling riddles, or help a friend in need. 

Yoga Dog and his friends welcome viewers of all ages to join them on each adventure encouraging inclusion, self-awareness, nutrition and hydration. Each episode is a thematic journey comprised of original songs, silly humor, and relatable story lines giving children and their parents yoga tools - breathing, relaxation, and physical activity - that they can use in real life. 

What is an Episode Like? 

Each season of Yoga Dog™ will consist of 18 episodes, each with a 22-minute run time which can be easily adapted for broadcast television. Yoga Dog™ features a combination of live action, costumed actors and animated characters who interact with practical (produced physically) and special effect props. Action takes place in both stage and virtual (animated) environments. 

Each episode begins in the family “house”. From Yoga Dog’s perspective, viewers see an enormous door where his human family exits each day. POV (point of view) is ground level so we never see more than 3-4 feet off the ground. As each pair of legs/feet leave, the family member gives a cheerful “Bye Yoga Dog!” then a “Have a great day Yoga Dog” and finally Mom (wearing yoga pants and flip-flops) turns and says “You be a good boy buddy, I’ll be back in a little bit”.

As the door closes, we finally see more than just the tip of Yoga Dogs’s nose, he turns and looks right into the lens and enthusiastically says “Hi Friends! Are you ready to have a great day?” and then he sets up the theme for his adventure.

From this point on, Yoga Dog talks to the viewers directly and encourages them to do what he’s doing. Yoga Dog’s imagination is limitless in terms of where he can go, who he can meet and what he can accomplish. He also interacts with the other characters, who all have distinct personalities, those characters can only talk to Yoga Dog - not the viewers. Remember, this is Yoga Dog’s imagination so he’s the only one who knows the viewers are there. He faithfully guides the viewers through each adventure as companion and “best friend”. 

Once the premise for the episode has been established, Yoga Dog, with the help of his friends, encounters several situations along the way that teach or give him the tools to discover how to overcome the challenge or accomplish the objective for that episode. These lessons center on one or more yoga activities for Yoga Dog (and the audience) to perform in order to learn ways to achieve their goal or overcome the obstacle. 

After several of these encounters, Yoga Dog is able to resolve the situation or challenge and celebrates with the friends he met along the way. As the show draws to a close, he recalls the lesson learned by summarizing the adventures they had that episode. The show concludes with a closing song celebrating what they accomplished and winds down to a calming close intended to leave the audience member happy and relaxed. 

As Yoga Dog settles into his dog bed after his big adventure, his nose faces the door as he calmly awaits his family's arrival. Keys rattle and the enormous door to the family home begins to open. We hear Mom’s delightful, friendly voice say “Yoga Dog, Sassy, Fish...I’m home!”. All is safe and good in Yoga Dogs world, reinforcing for children a message of peace and security. 

Our Team

We have also assembled an impressive Advisory Board of children's health and wellness experts to ensure that Yoga Dog is created in the best interest of ALL children. This includes Pediatricians, Occupational Therapists, Child Psychologists, Teachers, Yoga Experts, Anti-Bullying Advocates, and Business Leaders. 

Visit our website at www.YogaDogAndFriends.com to learn more about our team.

Closed Captioning, for our supporters in the deaf community, please see our video at this YouTube link:   http://youtu.be/gPDj9QLMkgA  

We've also added an "Update" page that has the Closed Captioning version embedded. Just turn on captioning by clicking the CC in the player and enjoy!  

Risks and challenges

Our team has been in production for over 20-years, creating and delivering media for some of the best known brands in the world. It's not our first rodeo. In fact, our team has been preparing - for decades - to produce our own children's entertainment show. We have a solid pre-production, production, and post-production plan in place to ensure that, once funded, we can get right to work producing the first high quality episode of Yoga Dog for you!

It takes a lot of money to see a great show concept through to reality. That means finding people with the means to fund us who believe in our mission as much as we do. It will take a significant investment to “do this right”. That's why we're here! We hope you believe in Yoga Dog as much as we do!

We also face the challenge of competitors introducing similar products before, or soon thereafter, we introduce Yoga Dog. Right now, nothing like Yoga Dog exists. However, competitors may be able to offer their products at lower prices using teams of animators already in place for other shows, or contract to low-wage “animation factories” abroad. It’s imperative that we move quickly and get the first episode made!

Learn about accountability on Kickstarter

FAQ

  • Great question and one we've asked ourselves for over 2 years now. The truth is, to "do this right" means we need to do a tremendous amount of work to ensure we are creating a trusted, entertaining, sustainable brand. We don't want to cut corners and we don't want to just make a couple of episodes. We want to make dozens of seasons of Yoga Dog and create them in a way that are ready for distribution, starting with Episode 1. Making Episode 1, with the vision for future Yoga Dogs, is one of the most important things we can do.

    That means creating, what we call in the biz, "character bibles" so we understand how these characters came to be and how they will develop over time. All of this takes several weeks of concentrated effort by our story team.

    That also means dropping all of their paid-client work and I just can't ask our team to do that again. So many have chipped in to help get us this far. We are all working professionals and every person brings necessary skills to the team. Everyone deserves to be paid for their work. This is a fraction of the over-all costs; however, I want to be upfront about the fact that we pay creatives for their work. Without them, there would be no Yoga Dog.

    We also have costumes to design and create. Because Yoga Dog is a combination of live action and animation - there are several characters (including our Hero - Yoga Dog) who will be people in costume and those costumes are integral to the success of our show. They need to be cute, believable, and welcoming as well as flexible, breathable, and durable.

    Each episode starts out in what we call a "practical environment" - that means a "set" that we create. In this case, it's Yoga Dog's house. We have wonderful ideas of what his families house should look like. We need help translating those ideas to design renderings so that means hiring a local set designer to oversee the design and construction of the set. More likely, this is a team of people who will make sure that Yoga Dogs house is TV ready and the props included add to the character of the show.

    WHO is Yoga Dog - the actual person in costume? Well, he's an actor and that's what he does for a living. What a fun job, huh? In fact, all of the characters you will see, and voices you will hear, are professional talent. That ensure not only ensures efficiency in the production world, it means that we legally contract these professionals for terms of engagement in Yoga Dog. This includes lengths of engagement, non-competes, and all the other legal stuff necessary to ensure that our actors are committed to being our characters for a very long time. Can you imagine if we cast a person to be Yoga Dog in the pilot, it was hugely successful, and then that person either didn't want to be Yoga Dog anymore or asked for unreasonable terms?

    As much fun as show business is...it IS a business and much of our job is to we make sure that what we are all creating together is protected. I'm not a big fan of lawyer fees, who is? When you are creating a product, which you expect to go on for decades, there are necessary legal, copyright, trademark, etc. fees. It's imperative that this is taken seriously and done right. I've taken care of basics protections already.

    This idea has been 3 years in the making and it took this long to be ready to introduce Yoga Dog to you. Honestly, I've taken Yoga Dog as far as it can go without additional financial help. That's why we're here asking you to help us.

    Our process is very transparent. If you have questions...please ask them. We want you to think about Yoga Dog as an investment too. It's an investment in our team, it's an investment in what you want Yoga Dog to be, and it's an investment in the future entertainment standards of children's programming.

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  • Yes. Absolutely! Yes! Our vision is to create a show people want to see and that will help children. If we didn't value your $5 - we would have taken Yoga Dog to a network and tried to sell it there. Yoga Dog belongs to ALL of us! That's why we're here.

    Running a Kickstarter campaign is tough. It's a 24/7 effort for 30 days. We wouldn't be here if we didn't believe in Yoga Dog and believe that YOU will help us make Episode 1. I'm still convinced that you'll help us make SEASON 1!

    That can't happen without you supporting us though. Every $5 is closer to our goal. We need you to believe in Yoga Dog as much as we do! We need your $5, $10, $100...whatever you can give. We are all in this together. We need your pledge...no matter what the amount.

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  • We are hearing this a LOT lately and love it! That means you see what we're creating and want to be a part of it. That's exciting!

    We are not currently hiring. However, we are ramping up on assembling our team so that - when funded - everyone will be ready to go.

    We already have a team of people who have been working together for years and those positions are irreplaceable. We're always looking for others to be the "right fit" on our team though. Yoga Dog is a huge undertaking and requires talented professionals to bring the vision life. If you think you have what it takes to join our incredible team, tell us why at info@KidsWellnessAlliance.com.

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  • Wonderful! Yes, we expect to partner with companies whose brands are aligned with our mission. If this is something you are interested in, please contact us at info@KidsWellnessAlliance and put "SPONSOR OPPORTUNITY" in the subject line. We'll be sure to get right back with you.

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  • This is a good one and we've heard it a few times now so figured it was time to address it here. The truth is, the Yoga Dog you see is just an animated version of our logo. When we make the show, Yoga Dog will be a person in costume. That costume is not designed yet and we don't want to commit to a "look" until it is. Our team went round and round about whether we should even animate the logo and finally decided that it would help us get across that we need YOU to help us bring Yoga Dog to life. Sorry if it confused you. To be clear, Yoga Dog will have eyes in the show and he will be able to see. He may have a blind friend or two though! =)

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  • Another good question. These are artists renderings of humans in animal costumes...which is what Yoga Dog and Sassy Cat will be. Of course our actual costumes are going to be age appropriate! Both characters will also be friendly and lovable! We apologize if the renderings are misleading in any way.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Be a friend of Yoga Dog! At $5, you get our eternal gratitude and special thanks on our website, plus we’ll send you exclusive backer e-mail updates throughout the production.

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    Pledge $10 or more About $10

    $10 Friends, we’ll send you a Limited Edition “Yoga Dog Believer” sticker! These stickers are an exclusive KickStarter reward, so ONLY THOSE WHO SUPPORT US on Kickstarter will get one! This is a great way to show your support for Yoga Dog on the bumper of your ride, the side of your child’s lunch box, cover of their school binder, or wherever you want. We’ll also thank you on the Yoga Dog website and keep you up to date with progress on completing the pilot episode with exclusive production updates for Kickstarter backers ONLY.

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    Pledge $25 or more About $25

    You totally dig us! Thanks! $25 gets Yoga Dog Friends all of the above plus your choice of a Limited Edition “Yoga Dog Believer” window cling or magnet and a Facebook and/or Twitter (your call) shout out!

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    Pledge $50 or more About $50

    Yoga Dog loves fresh water! For $50 we’ll send you your very own Yoga Dog water bottle or dog bowl for your pooch. Of course, you’ll also get the “Yoga Dog Believer” sticker, thanked on the Yoga Dog website, and a shout out on Facebook and/or Twitter…because you’re so awesome!

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    Pledge $50 or more About $50

    NEW REWARD! Take your love for Yoga Dog anywhere with a limited edition Yoga Dog Backer Backpack! Available for adults and children. This is a limited Kickstarter "Believer" edition and when once the campaign is over, we're not making any more! Plus, you’ll receive all of the $5-$25 rewards because we love having you as a new Friend!

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    Pledge $75 or more About $75

    Limited edition “Yoga Dog Believer” T-shirt. The Yoga Dog team wore these baseball T’s at the first National Kids Yoga conference and many asked how they could get one. Now you can! This is a limited Kickstarter "Believer" edition and when once the campaign is over, we're not making any more! Adult and child sizes available. Plus, you’ll receive all of the $5-$25 rewards because we love having you as a new Friend!

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    Pledge $100 or more About $100

    
You'll be among the very first to watch the pilot episode! We’ll send you a link to digitally download the very first episode of Yoga Dog so you, and your family/friends, can watch it from home, school, or wherever you want from a mobile device! Plus, you get the inside scoop on production progress and see our trailer before the rest of the world! And, of course, we'll send you a “Yoga Dog Believer” sticker, we'll thank on the Yoga Dog website, and give you a shout out on Facebook and/or Twitter!

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    Pledge $150 or more About $150

    This is a super special reward for our fellow yogi’s out there! $150 gets you a custom Yoga Dog fitness/exercise mat, plus your choice of either the limited edition Kickstarter Believer T-shirt or water bottle. Whether you practice at home or a studio, this limited edition mat will be a useful reminder of just how awesome you are for believing in Yoga Dog! These mats are for Yoga Dog Kickstarter backers only!

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    Pledge $250 or more About $250

    You see, and believe in the vision of Yoga Dog! Start your Yoga Dog collection off with a limited edition illustration of Yoga Dog, signed by the production team’s lead artist plus your choice of a “Yoga Dog Believer” window cling or magnet, and a Facebook and/or Twitter shout out.

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    Pledge $500 or more About $500

    You’ll be the first to see what the Pilot Episode is all about. We’ll send you a signed script of Yoga Dog - Episode #1 along with a limited edition Yoga Dog illustration, signed by the production team’s lead artist, plus your choice of a “Yoga Dog Believer” window cling or magnet, and a Facebook and/or Twitter shout out. You'll also get to see how the script compares to the show when we send you the pilot episode digital download!

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    Pledge $500 or more About $500

    NEW: Put your dog in the show! As a thank you for the most requested reward, we will make YOUR dog an animated friend of Yoga Dog in season 1. Tell us all about your pooch (what they like, funny things they do, how good of a yogi they are, etc.) and our artists will draw him/her and put him/her in a show. You’ll also get a signed illustration of your dog with a special inscription from his/her friends at Yoga Dog and a signed script of their featured episode. This could also be a cat, hamster, ferret, rat, etc. We don't discriminate!

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    Pledge $750 or more About $750

    Become a close personal friend of Yoga Dog by having a custom inscription included on your limited edition Yoga Dog illustration, signed by the production team’s lead artist. Some rules apply about how “frank” your inscription can be – after all Yoga Dog is for kids! Also includes your choice of a “Yoga Dog Believer” window cling or magnet and a Facebook and/or Twitter shout out.

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    Pledge $1,000 or more About $1,000

    You're a Yoga Dog Hero! Your choice of any 3 rewards from $5 - $500, your name included in the first season of Yoga Dog production credits as a "Yoga Dog Believer", 2 tickets to the premier screening of the pilot episode, and VIP access to the Cast & Crew Party.

    -Travel to Orlando not included

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    Pledge $2,500 or more About $2,500

    Be a Yoga Dog VIP, visit the set on a day of production and personally meet the cast and crew of Yoga Dog. You'll see, first hand, how the show is made, be our cherished guest and meet YOGA DOG himself. Travel is not included, but you will receive a big bag of Yoga Dog goodies to share with family and friends back home. Includes 2 tickets for the premier screening of the pilot episode and VIP access to the Cast & Crew Party.

    - Travel to Orlando not included

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    Pledge $5,000 or more About $5,000

    Be part of the show! You'll have a speaking role in the pilot episode as one of the animated characters. You can either come to our studio in Orlando or we'll record at a ISDN studio near you. Your call! As a souvenir, you’ll receive a framed copy of your lines, signed by the Yoga Dog team. This speaking role is transferable, and makes a great gift for your child, grandchild, niece or nephew. Includes 4 tickets for the premier screening of the pilot episode and VIP access to the Cast & Crew Party.

    - Travel to Orlando not included

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    Pledge $10,000 About $10,000

    This is a very special opportunity! Yoga Dog (himself!) or Sassy Cat (herself!) will visit your school, home, studio, or favorite gathering place and lead everyone in a fun yoga adventure. Includes Yoga Dog goodies for up to 100 attendees, plus your event will be featured on the Yoga Dog website.

    This special visit applies to the lower continuous 48 states only and date is dependent upon production schedule.

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    Pledge $10,000 About $10,000

    Get creative! If you’re feeling SUPER passionate about Yoga Dog and none of the above tickles your fancy, we'd be thrilled to customize an exciting Yoga Dog event or memory for you! Let us know what you'd like, within reason, and we'll make it happen! Remember - this IS a kids show so please keep your reward wholesome and fun! ;)

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Funding period

- (30 days)