Hi, we are Matteo and Andrea, two Italian creatives. With “#Muse – The
Most Unpredictable Story Ever” we will write a novel using Kickstarter not just
for the usual material resources – translation, proofreading and print – but for collecting from you, our backers, something even more precious: your ideas!
Using the suggestions you
give us, we will create a collective story, that would not otherwise be
possible. We are asking you to support us not only financially, but also by
sending us ideas in the form of hashtags that we will collect and organize
semantically for the progress of the plot, giving life to a revolutionary book,
based on CrowdThinking!
From CrowdFunding to CrowdThinking
Kickstarter helps in collecting donations, but what if
we wanted to fully take advantage of the possibilities of this new medium in
all its potential? Here is our idea: create
a crowdsourced story based on elements provided by you. It's a
revolutionary method, made possible only by using a platform like Kickstarter.
The goal is to use this new medium to create a new
message, true to the world in which we live and a genuine child of our time, by
exploring the communication opportunities of our era. We won’t collect simply
funds, but ideas!
Homer also was a CrowdThinker
The major works of poetry, having the virtue of representing
individuals as a whole, don’t appear to be the product of a single mind, but of
society – it is no coincidence that
there are doubts over the historical existence of poets like Homer and even
Shakespeare. These poets have the ability to give voice to universal works that
describe the failures and fortunes of mankind.
From this point of view, the
figure of the author plays a different role: not a tyrant who chooses at
will what to include on the page, but a collector who gathers every idea from
his surroundings and reworks them by telling a story. Our intent is to collect your ideas and rework them: we want to involve as many people as possible
in the creative process, in order to obtain an unpredictable, funny and modern
In tale we trust
We will use the structure of
the fairy tale as the outline to input all of your suggestions.
The fairy tale is one of the most primitive narrative methods. It is
very simple in its basic features and at the same time very complex because of
the countless possibilities that it can generate. It is the first narration
with which we learn about the world as children and which we keep in our
imagination throughout our lives.
Its structure can be found in the majority of the stories we are told or
watch everyday. Its simple scheme and its protagonists are everywhere, from the
Odyssey to The Lord of the Rings, from the Nordic sagas to Disney
movies. Moreover, the main features of the fairy tale have been studied, namely
in the form of folktale, as a narrative genre, as well as its scheme. Thanks to its basic repetition, the fairy tale scheme has
been used by many authors.
For these reasons “#Muse – the Most Unpredictable Story Ever” will be a
fairy tale: the story of a hero that, in order to reach or save his true love,
will have to struggle against an opponent and overcome difficult challenges
relying on his skills and a little help from magical objects. That’s all we can tell you right now,
everything else will be decided by you!
A brand new way of storytelling
The method we thought up has been inspired by the collective game “The
exquisite corpse”, invented in the surrealist Paris at the beginning of the
last century. The game has inspired many famous personalities including Man
Ray, Breton and Picasso. The game consists of matching linguistic elements given by different people in order to form unpredictable and creative sentences.
At the end of the campaign,
we will ask our backers to send us an idea, a suggestion, or a wish in the form
of a hashtag. We will collect them and organize them semantically; then, using them
and a basic storyline with the features of a fairy tale, we will write a book
composed from your ideas. Every hashtag
will be present and it will be relevant to the events of the plot.
At the end of the work, we will create a special webpage in which it
will be possible to track the hashtags, discover their authors and see where in
the story they have been used.
The length of the book will vary depending on the number of hashtags
received. In some experiments we made we found out that the ideal density is
between 10 and 20 hashtags per page. According to our estimates, reaching our
basic goal the book will be about 200 pages long.
and Guidelines for Hashtags
As soon as the campaign has ended, we will send you a survey via
Kickstarter to collect your addresses for the shipment of the digital and
hardcover books. With the same survey we will ask you to send us your
suggestions in the form of a hashtag.
The hashtags can be simple (e. g. #boat, #cow, #moon, etc.) or complex
(e. g. #ScifiCats, #DancingTable, #HorseRidingKnight).
Don’t be afraid to dare: free your creativity!
There are, however, some
guidelines to follow. We WILL NOT accept hashtags with:
proper nouns of real people / celebrities;
registered trade names for commercial or promotional purposes;
politically incorrect content;
violent or sexual explicit content;
* In case your hashtag doesn't fit our guidelines, don’t worry, we will
contact you directly to explain ourselves further and to ask you to send
Funding will be used for the translation from Italian to English,
proofreading, the ebook edition as well as the print of the paper books. The hashtag funds will be used entirely for creating the plot.
The timing is estimated on the basis of the
achievement of the first goal, and according to the proportional number of
hashtags received. In the event of a greater number of hashtags, the time for
the writing and translation may also vary.
The two authors
Andrea Binasco is student of narratology and a great lover of literature. After
having won several poetry prizes, he decided to devote himself to teaching
Andrea and Matteo are best friends and they speak the same language:
when Matteo needs advice about one of his projects, he calls Andrea for help
and vice versa. Some years ago they wrote a book with individual biographies of
their friends and then gave away some copies to help their friends re-discover
the Christmas spirit so often taken for granted.
We want to become your precedent so... serve yourselves!
the time is ripe for CrowdThinking especially with help from Kickstarter, a new
inventive medium itself. Our greatest ambition is to create a new genre -- collaborative, reproducible, and open to
everybody. Ultimately, we would love to see more videogames, movies, comics,
and other products each sharing the same collaborative principle. So please do
not hesitate to pick up what you like from our project and get inspired by
The whole team of #MUSE
Behind a great project there are always great people working hard to realise a dream:
Matteo di Pascale & Andrea Binasco: the authors
Luca Albino: financial manager and responsible for the shipping services
Lani Shadduck: english copywriter, proofreader and editor
Daniele Mazza: responsible for Public Relations
Lucio Laugelli: responsible for audiovisual equipments
Risks and challenges
This will be an Unpredictable story but we will make sure that nothing unpredictable happens concerning the organization: having learned from a previous kickstarter campaign of unexpected great success, all the agreements with third parties (translator, printer, shipping service) have been pre-arranged and we are ready to turn your support into something memorable.
We look forward to receiving your hashtags and discovering which direction events will take. We are doing something unconventional – we do know it – and for this we are extremely excited and happy.
Matteo & Andrea
We would like to thank again all our friends and families who are supporting us with advices, smiles and hugs. Especially who helped us with the video: Lani, Davide, Eni, Maria Luisa, Stefano and of course Lucio (behind the camera!).
And of course Luca, who always believes in us and without whom this project would have not been possible: he's a real friend, and our first reader and supporter.
THANK YOU – You will receive our Love, your name will be listed at the end of the book, you will be able to access all the secret updates of the campaign and actively participate (e. g. vote and comment for choosing the book cover)
HARDCOVER EARLY BIRDS – 1 of the first 50 numbered copies of “#MUSE – The Most Unpredictable Story Ever” in paper format, signed by the authors + You will be asked to send 1 suggestion in the form of a hashtag. (Please add 6£ for shipping outside Europe)
THIS IS MY BOOK – 1 copy of “#MUSE – The Most Unpredictable Story Ever” in paper format, signed by the authors + You will be asked to send 1 suggestion in the form of a hashtag. (Please add 6£ for shipping outside Europe)
YOU & ME – 2 copies of “#MUSE – The Most Unpredictable Story Ever” in paper format, signed by the authors + You will be asked to send 2 suggestions in the form of a hashtag. (Please add 6£ for shipping outside Europe)
MINE IS SPECIAL – 1 copy of “#MUSE – The Most Unpredictable Story Ever” in paper format, signed by the authors + A typewritten personal letter of thanks + You will be asked to send 1 suggestion in the form of a hashtag + The authors will underline and comment it when it appears in the text. (Shipping Worldwide Included)
CREATIVE MORNING – The MINE IS SUPER SPECIAL bundle + we will invite you for checking our work-in-progess in Amsterdam: an unpredictable morning with ideas and italian coffee! (Flight and accommodation not included :) )
THE MOST UNPREDICTABLE MUSE – The MINE IS SUPER SPECIAL bundle + we'll set a skype call to know you and we'll create a character with your personality and description! (And your name will be credited at the beginning of the book!)
THE MOST UNPREDICTABLE PUBLISHER – After the first special Kickstarter-edition, do you want to become the publisher of "#MUSE – The Most Unpredictable Story Ever"? Well, pledge this and we'll sign with you!