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An analogue framework for fiction writers and screenwriters based on the Hero's Journey. It helps you organise and build your stories!
An analogue framework for fiction writers and screenwriters based on the Hero's Journey. It helps you organise and build your stories!
An analogue framework for fiction writers and screenwriters based on the Hero's Journey. It helps you organise and build your stories!
289 backers pledged €5,882 to help bring this project to life.

About this project

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Fabula Storytelling Cards

€5,882

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Fabula is a tool of 43 cards that you can dispose wherever you want and which helps you analyse, organise and build your stories.

We are Matteo and Andrea, a designer and a narratology expert, and we decided to design a practical instrument for writers and screenwriters based on the theory of the Hero's Journey and the Three Act Structure.

The Fabula deck
The Fabula deck


You can place Fabula on walls, tables, floors or any other available surface, with the help of adhesive putty or tape. Each card is like a box to fill, so you can just arm yourself with post-its and a pen, and start inventing!

 

 

 

You can use it on any kind of surface with adhesive putty or tape
You can use it on any kind of surface with adhesive putty or tape


COMPOSITION

In each deck you'll find:

  • 12 ASSETS cards;
  • 19 HERO'S JOURNEY cards; 
  • 12 EDITING cards:
  • a booklet with instructions.
The composition of Fabula
The composition of Fabula


THE ASSETS

The ASSETS cards are the blue cards in your deck and they help you organise the main ingredients of your story. 

They give you the right questions, for example:

  • Who's the hero?
  • Who are the allies?
  • And the enemies?
  • What's the concept of the story?

Place the ASSETS cards and build the universe of the story, sticking around them notes, maps, images and whatever comes to your mind!

The 12 Assets cards
The 12 Assets cards

 

The final result with the Assets cards
The final result with the Assets cards


THE HERO'S JOURNEY CARDS

The Hero's Journey is a pattern that can be found in many different stories. It could be considered as an archetypical path that underlies every story told, first studied by Joseph Campbell ("The hero with a thousand faces") and then applied by Vogler ("The Writer's Journey") to the art of writing screenplays.

There are 15 cards which represent the HERO’S STEPS, the typical steps of the characters. If you think about it you can find them in most movies and books:

  • ORDINARY WORLD: the hero is still in his familiar environment – Neo is an unsatisfied hacker looking for an answer;
  • CALL TO ACTION: something happens to change the balance – He follows the "white rabbit";
  • REFUSAL OF THE CALL: the hero is hesitant – He should climb the roof but he's afraid;
  • MEETING THE MENTOR: he meets a mentor who guides him – He sees Morpheus and he's offered the two pills;
  • CROSSING THE FIRST THRESHOLD: he finally decides to enter the new world – He chooses the right pill and the real action begins!

Then we have the meeting with ALLIES and ENEMIES, we have TRIALS, the FULFILLMENT of the hero, the ORDEAL in which he gets what he is looking for and the story develops until the RESOLUTION, good or bad.

Although most stories do have just one hero, you will have three CHARACTERS cards. By disposing them on the left you will be able to manage the Hero’s Journey of three different characters.

Example of developing with the Hero's Journey Cards
Example of developing with the Hero's Journey Cards


THE EDITING CARDS

And what If you have lots of characters or you want to play with the time of your story? Think about the movies by Christopher Nolan, for example, or the complexity of novels like Game of Thrones. 

The EDITING cards are based on the Three Act Structure and with them you can act like a director who orders the events of your story. It's like a recap focused on the audience:

  • Which part of the story should I tell at the beginning?
  • Which part of which character is the event that catalyses the whole plot?
  • When do I want the audience to reach its most emotional moment?
The Editing Cards
The Editing Cards


THE POTENTIAL

With Fabula you can basically build every kind of story. From the simplest tales to the most complex movies, from the most profound literature to the episodes of a TV serie.

Inception – Movie
Inception – Movie

 

Pulp Fiction – Movie
Pulp Fiction – Movie

 

Pinocchio – Novel
Pinocchio – Novel

 

The catcher in the rye – Novel
The catcher in the rye – Novel

 

Moby Dick – Novel
Moby Dick – Novel

 

Breaking Bad – TV Serie
Breaking Bad – TV Serie

 

Game of Thrones – TV Serie
Game of Thrones – TV Serie


MAKING OF

These are our bibles for Fabula:

  • Gérard Genette, Figures of literary discourse, New York: Columbia University Press, 1981 
  •  Joseph Campbell, The hero with a thousand faces, Princeton, N.J., Princeton University Press, 1972 
  •  Christopher Vogler, The writer’s journey : mythic structure for storytellers and screenwriter’s, Studio City, CA: Wiese, 2008. 
  •  V. Propp, Morphology of the folktale, Austin, University of Texas Press, 1968
  • Ola Möller, MethodKit, Sweden 2012, www.methodkit.com

It took over six months to study the theory of the Hero's Journey. The books are good but sometimes tricky to apply to an everyday use.

Campbell's and Vogler's Books
Campbell's and Vogler's Books

We wanted to translate them into an efficient and practical tool. So we decided to clean up the theory to make it faster and easy to use for everybody.

We were inspired by mind maps and post-it clustering, so we chose to develop Fabula in the form of cards because they can be transported easily and they are modular, so you can use them according to the needs of your story. All the Fabula's icons were professionally designed with a simple and effective style to make them modern and recognisable.

 


We have done user testing for months with writers and screenwriters to make sure our product was really working. The version you see know is the results of several iterations thanks to the great feedbacks we received from our first enthusiastic beta testers.


REWARDS

THE FUTURE DREAMS

If people like Fabula, we'd love to bring the project further developing specific decks:

Future decks of Fabula
Future decks of Fabula

THE AUTHORS

Andrea Binasco is an expert of narratology and a great lover of literature. After winning several poetry prizes, he decided to devote himself to the teaching of Italian language.

Matteo di Pascale is a writer and designer. He published the novel “La lezione di Milano” and he created “Intùiti Creative Cards”. He is currently working on several projects between Turin and China.

Matteo and Andrea – Authors of Fabula
Matteo and Andrea – Authors of Fabula

 

Risks and challenges

We did this project for pleasure and we set the goal at the minimum possible because we want to see it realized and we want people to use Fabula. We don't sincerely know if to expect just 80 backers or 2000. And we don't really care: our ideal has never been to make a huge business behind Fabula!

But we are ready for all circumstances. We have startup and production experiences (also with cards: see http://www.intuiti.it ), and we know how to scale in case of need, in order to keep the deadlines we promised.

So trust us: we want to make you satisfied as much as you want!

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  1. Select this reward

    Pledge €5 or more About $6

    DiGITAL Pack

    Get the do-it-yourself version and print Fabula wherever you want! You'll be able to download it immediately after the end of the campaign. Free shipping of course ;)

    Includes:
    • Printable Fabula on A3 PDF format
    • Printable Fabula on A4 PDF format
    • Moleskine printable PDF template
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  2. Reward no longer available

    Pledge €15 or more About $17

    Early Bird Writer

    The first 10 backers will receive ONE deck of Fabula, with a special dedication by the authors. (€25 Retail Value) – Free shipping anywhere in the world!

    Includes:
    • 43 cards in Italian OR English language
    • 1 booklet with instructions in Italian OR English language
    • Moleskine printable PDF template
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    Ships to Anywhere in the world
    Reward no longer available 10 backers
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  3. Select this reward

    Pledge €20 or more About $22

    SINGLE Writer

    ONE deck of Fabula in Italian OR English language. (€25 Retail Value) – Free shipping anywhere in the world!

    Includes:
    • 43 cards in Italian OR English language
    • 1 booklet with instructions in Italian OR English language
    • Moleskine printable PDF template
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    Ships to Anywhere in the world
    87 backers
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  4. Select this reward

    Pledge €23 or more About $26

    SINGLE Writer + DIGITAL

    ONE deck of Fabula in Italian OR English language. (€25 Retail Value) + the DIGITAL Pack that you can print any time you want and start using immediately after the campaign. – Free shipping anywhere in the world!

    Includes:
    • 43 cards in Italian OR English language
    • 1 booklet with instructions in Italian OR English language
    • Printable Fabula on A3 PDF format
    • Printable Fabula on A4 PDF format
    • Moleskine printable PDF template
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    Estimated delivery
    Ships to Anywhere in the world
    104 backers
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  5. Select this reward

    Pledge €35 or more About $39

    DOUBLE Writer

    TWO decks of Fabula in Italian OR English language. (€50 Retail Value) – Free shipping anywhere in the world!

    Includes:
    • 43 cards in Italian OR English language
    • 1 booklet with instructions in Italian OR English language
    • Moleskine printable PDF template
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    Ships to Anywhere in the world
    20 backers
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  6. Select this reward

    Pledge €90 or more About $101

    SMALL FAMILY of Writers + DIGITAL

    FIVE decks of Fabula in Italian OR English language. (€125 Retail Value) + the DIGITAL Pack that you can print at home. – Free shipping anywhere in the world!

    Includes:
    • 43 cards in Italian OR English language
    • 1 booklet with instructions in Italian OR English language
    • Printable Fabula on A4 PDF format
    • Printable Fabula on A3 PDF format
    • Moleskine printable PDF template
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    Estimated delivery
    Ships to Anywhere in the world
    6 backers
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  7. Select this reward

    Pledge €160 or more About $180

    BIG FAMILY of Writers + DIGITAL

    TEN decks of Fabula in Italian OR English language. (€250 Retail Value) + the DIGITAL Pack that you can print at home. – Free shipping anywhere in the world!

    Includes:
    • 10× 43 cards in Italian OR English language
    • 10× 1 booklet with instructions in Italian OR English language
    • Printable Fabula on A4 PDF format
    • Printable Fabula on A3 PDF format
    • Moleskine printable PDF template
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    Ships to Anywhere in the world
    0 backers
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  8. Select this reward

    Pledge €200 or more About $225

    FABULA COACHING

    2 hours COACHING through Skype with the authors to help you build your story + ONE deck of Fabula in Italian OR English language + the DIGITAL Pack that you can print at home. – Free shipping anywhere in the world!

    Includes:
    • 43 cards in Italian OR English language
    • 1 booklet with instructions in Italian OR English language
    • Printable Fabula on A3 PDF format
    • Printable Fabula on A4 PDF format
    • Moleskine printable PDF template
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
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Funding period

- (30 days)