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$4,563
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All or nothing. This project will only be funded if it reaches its goal by .

By Chris Worth
$4,563
pledged of $96,044 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

Let's add a billion to freelance incomes!

There are 100 million freelance professionals worldwide. They're writing articles, making homewares, designing graphics, training gymgoers. All talented. All passionate. But most earn less than their talents deserve. I want to change that.

A full-colour 1,200 page workbook...
A full-colour 1,200 page workbook...

In late draft after three years of development, 100 Days, 100 Grand is a professionally-produced, full-colour workbook with a singular purpose: to take freelancers to an income of 100,000 (in £, $, or €) ... in just 100 days.

It's not a "self-help" book full of meaningless platitudes. Its 100 chapters give the freelancer actual actions and checklists to complete each day - timed to take a few hours split between morning and afternoon, for 100 days. Each day's tasks build towards the final result: a six-figure income from whatever your freelance talents are. It's a work plan that, well, worksHere's how it happened.

How a stack of notes by one person...

My name's Chris. I'm a creative professional based in London, freelance for over 15 years. Freelancing has taken me around the world - and given me an interesting, if chequered, life. (I'm both a High School dropout and a graduate of a top business school!)  

But like most freelancers, I've had good years and bad years. That meant some wild income swings. In fact, I was a typical indie: feast one month, famine the next. So three years ago - my last bad year - I started obsessing over what I'd done differently in the good years. 

How had I found customers? How had I connected with them? What had I offered that they wanted to buy? Piece by piece, I nailed down the answers to: what works? 

... with 100 days of actions in sequence
... with 100 days of actions in sequence

It led to a crazy pile of notes full of actions and arrows. I highlighted and red-penned it, saw connections, tore up old pages and wrote new ones. Then tested, tested, tested! Reworking and improving at every step.

A year later - with new clients, profitable projects, and a great day rate - I realised my stack of scribblings would work for any freelancer with talent, no matter what they did for a living. Which gave me an idea.

...turned into a textbook for 12,000+

I'm now turning those notes into a "workbook" any freelancer can use to earn a six-figure income from their talents ... and get there in just 100 days. It's become my mission, my passion, my purpose. 

Melding business strategy with freelance smarts
Melding business strategy with freelance smarts

And I want to give it an audience. Because if it helps just 12,000 freelancers earn a six-figure income from their skills, that's a billion bucks of value created for our freelance friends! Now that's worth doing.

What your funding will do

First, it'll let me work full-time on the project. This includes outside help for editing, typesetting, proofreading and so on. It's a professional project and I want to work with the best people. I've already spent a five-figure sum of my own money, in addition to thousands of hours researching and writing; rest assured the biggest commitment comes from me.

Second, it'll let me spend a year introducing the book to as many freelancers as I can. That 12,000 figure is my target, and I want to create as many success stories as possible.

All professionally written, illustrated, and produced
All professionally written, illustrated, and produced

Third, it'll allow publication in multiple editions, both ebook and paperback, around the world. British (£) and American ($) editions will be first, with Eurozone and Australasia later subject to demand. 

If overfunded, surplus funds will go into developing web resources and enhancing the book with online courses, free additional content, and worked-example stepthroughs and case studies. Letting me reach an even larger audience. If people like this idea enough to overfund, that overfunding will go to good use.

Be part of my mission to boost freelance incomes!

Now a personal note. Given the thousands of hours of unpaid sweat and toil it's taken, why would I want to make 100 days, 100 Grand my main activity? Simple. It gave me my purpose in life

On this authoring journey I realised I'm not a corporate guy. I'm not even much of a team player. What gives me a buzz is celebrating the individual. The lone wolf. The one-man-band. The indie professional. These people are my tribe. 

An end-to-end plan to reach a six-figure income
An end-to-end plan to reach a six-figure income

Those 100 million working solo around the world, all great at what they do, deserve an income that matches their talents. And I'm in a position to help.

It's exciting. And 200,000+ words in, with just 21 chapters of 100 to finish, I know now I have the skills to complete the project - just not the resources to take a professional product to market. So if you think you're in my 12,000 - or if you're just intrigued - I'd be honoured to have your support for 100 Days, 100 Grand. And if you support at £120 or above (the planned RRP of the print version), you'll get a personally signed copy too!

That's 100 Days, 100 Grand. Let's do this for the freelancers.

100 Days, 100 Grand
100 Days, 100 Grand

 

Risks and challenges

- While it's a big project, I'm qualified to do this. I have 3-8 repeat customers who'll vouch for me, and dozens more who use me for projects. Before going freelance, I spent a decade in top-10 global advertising agencies in the capitals of Asia and Europe; I also have an MBA from the UK's Warwick Business School, write over 20,000 words a month for clients, and have been winning and keeping my own customers for over 15 years.

- Note all the difficult decisions about publishing format are decided. The book is a 1,200-page A4-sized textbook to be printed in full colour on quality paper stock. While self-published for creative control, it's in all respects a normal book, and will be available in both paperback and Kindle versions, at Amazon and in 30,000 bookstores worldwide, at an RRP around £120 for print.

- While there are no certainties in publishing, the substantial part of the manuscript is now complete. Expected final wordcount is around 250,000. The present draft contains 240,000 including notes; I expect to edit or rewrite approximately 100,000 to get the book finished, including expert help with editing and proofing.

- Schedules are never 100% accurate, but for a working writer like me, I estimate completion time at 3-6 months of solid work, much of which is final editing and proofing. I've deliberately set Nov 30 as the paperback preorder date only: it allows time for the 1,001 unexpected hassles that crop up in the final stages.

- Structure is less of an issue. The chapter list and overall structure (the instructions and tasks the reader does each day) have been unchanged in over a year; I've tested the sequence and it works.

- I've made very sure that the content is my own original creation. I've commissioned over 100 original illustrations; even standard business process diagrams have been created afresh, not copied from elsewhere. So no issues exist with copyright or intellectual property.

- If this project gets overfunded, great - all income goes into fulfilling rewards (such as book orders) and developing the planned web resources. No surplus will be wasted: it all goes straight back into the project.

- Finally, this biggest downside for me - high reputational risk - is an upside for you. I'm deeply established in the London market, most of my clients are here, and I've been working under my own name through the same one-man company for 15 years. So I have a huge incentive, both personal and professional, to see this project succeed - and I'm going to exert every effort to make it the best thing I've ever done.

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    Pledge £15 or more About $20

    Just a postcard!

    Just like the idea of boosting the incomes of hardworking freelancers around the world? Great! Help me get the book into the market, by letting me spend 100% of my time on it. I'll send you a 100 Days, 100 Grand postcard to say hi, and your name will be in the book's Acknowledgements. Thanks!

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    Pledge £120 or more About $158

    Signed copy of the completed workbook

    Your personal copy of the book itself: a beautifully illustrated 1,200 page textbook, in full colour, from the first print run. This pledge amount is the same as the planned retail price - but your copy will be personally autographed and individually numbered, with a message of thanks from author Chris Worth. Your name will also appear in the book's Acknowledgements page.

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    Pledge £995 or more About $1,314

    Book plus 4 one-on-one coaching sessions

    A signed copy of the book, plus: up to 4 hour-long interactive sessions with Chris Worth coaching you on how to improve your Offer, List, and Letter - three key outputs taught in the book. Of course, you'll also be recognised by name in the book's Acknowledgements section.

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    Pledge £3,500 or more About $4,622

    Book, coaching, and help with your Offer

    A signed copy of the book, plus: using his 25 years of experience in marketing, Chris Worth will work with you one-to-one over 7 days to create your ideal Offer to the Market, and (if you wish) turn you into a Case Study for use on the 100 Days website. That's Part 2 of the book: finding the value you can give customers that can earn you a six-figure income. Your name will, of course, also appear in the book's Acknowledgements pages.

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