We're bringing two extraordinary gluten-free flour blends to the market, unlike anything else that exists.
The All-Purpose Flour Blend is 40% whole-grain, making it more nutritious than almost all other gluten-free flour mixes on the market. It contains no gums or weird additives. It's also free of the top 8 allergens. And it creates great baked goods easily, since it is a cup-for-cup replacement for bleached white flour.
The Gluten-Free Girl Grain-Free Blend will be the first grain-free flour blend on the market, ideal for those following the Paleo diet or anyone needing baked goods lower on the glycemic index. This almond-buckwheat blend tastes nutty and warm and makes great gluten-free bread.
We believe this is an important advance for the gluten-free community: more nutritious flour blends, free of any additives or preservatives. We want to bring healthier gluten-free flour blends to the market, making it easier for people to make great food for their families while also giving them joy in the belly.
For nearly a decade, we have been developing recipes for great gluten-free foods, first on our website, Gluten-Free Girl and the Chef, and then in a series of award-winning cookbooks.
Over the years, we realized that most of you don't want to be chemists in the kitchen, mixing 8 different flours, trying to build enough to protein to create structure or add enough starch to make moist baked goods. You just want to make pancakes for your kids on Saturday morning.
A few years ago, we came up with a formula for an all-purpose flour blend that worked in every recipe we tried. We published the recipe on our website and hundreds of people wrote to say how much it changed their baking for the better. But most people asked, "Can we just buy it from you?" We wanted to make the process easier, so we dropped the blend to three flours, keeping the flour blend 40% whole grain. Hundreds of people wrote to say their families loved the baked goods they made with our All-Purpose Flour Blend. This is their family flour now. Still, most wrote to us to say, "Can we just buy it from you?"
Two years ago, we started thinking about packaging and selling our flour blends. For the past year, we have been working on this with real dedication. To create the best gluten-free recipes, we have blended and tested dozens and dozens of different gluten-free flour blends. All for you! After much research and thousands of hours, we have a co-packer we trust, a package design we love, and a package manufacturer. We are ready to launch two flour blends.
Gluten-Free Girl All-Purpose Flour Blend
This all-purpose flour blend is 40% whole grain, making it more nutritious than most gluten-free flour blends.
This blend contains the ancient grain millet, which is high in protein and magnesium. It also has a natural sweetness and lends a warm taste to baked goods.
It also contains sweet rice flour, milled from “sticky” rice, which has wonderful binding qualities for gluten-free baked goods.
The potato starch in the blend keeps everything moist and light.
Our latest cookbook, Gluten-Free Girl Every Day, which used this flour blend for all its recipes, recently won a James Beard award.
This blend is free of any of the top 8 allergens. This flour blend is dairy-free, egg-free, peanut-free, corn-free, soy-free, tree-nut-free, and of course, fish and shellfish-free. It's also guaranteed to be free of cross-contamination from those ingredients. This is an allergen-free blend.
Gluten-Free Girl Grain-Free Flour Blend
This blend is meant for those who like baking with more nutrient-dense flours.
The almond flour in the grain-free blend is high in protein, low in carbohydrates, and full of good fats that create great baked goods.
The grain-free blend also contains buckwheat. (Buckwheat does not contain wheat! It’s not a grain but a pseudo-cereal, a member of the rhubarb family.) Buckwheat is low on the glycemic index, higher in protein than any grain, and full of essential amino acids. Its warm, nutty taste blends beautifully with almond flour, creating a flavor that is both enticing and familiar.
The arrowroot in the grain-free blend keeps everything moist and light.
Many gluten-free folks seem to thrive when they eat grain-free. This mix is for you.
Both flour blends will be certified gluten-free and kosher. Both blends are free of any additives, preservatives, fillers, or gums.
These are the flour blends we use in our kitchen. We’d like to bring them to your kitchen. We just need the money to make it happen.
WHY ARE WE DOING THIS THROUGH KICKSTARTER?
We've been thinking about and working toward making these flours available commercially for years. Briefly, we played with the notion of packing the flours ourselves with printed labels and UPS. But we already have full-time careers as cookbook authors. We also have two small children. Along this journey, we've met talented people who grow gluten-free grains, mill them into flours, blend and pack them, as well as graphic designers and package manufacturers. We've created a team of people whose work ethic we admire. We like the idea of employing people by bringing you these flour blends.
Of course, in order to do this right and employ these people, we need a lot of money up front. That's why we're asking for your help. We want this to be a family-owned business with the support of our internet family and the Kickstarter community.
WHAT’S MY CONTRIBUTION PAYING FOR?
The funds in this Kickstarter campaign will pay for the costs of designing and printing packages, shipping those packages, the costs of raw ingredients, packaging the flours, legal fees, employee salary, and research and development. Danny and I will not be receiving any of these funds as personal income. Frankly, we won't even keep enough of the money to take ourselves out to dinner to celebrate once this Kickstarter is funded. Instead, we are building a company we want to thrive for many years to come. You'll be helping thousands of other people to make good food in their kitchens by helping to fund this Kickstarter.
KICKSTARTER AND AMAZON FEES — 10%
Kickstarter fees are 5% of all funds raised through its site. Amazon also charges an additional fee for credit card processing, which can run as much as 5% of the total funds raised.
DESIGN AND PRINTING — 17%
Fees for designing the packaging and the costs of printing the boxes is 17% of the total funds raised.
CONSULTING AND LEGAL FEES — 6%
Legal and consulting fees are 6% of all funds raised through this Kickstarter.
CO-PACKER — 61%
The cost of working with our co-packer — the price of raw ingredients, packaging the flours, research and development, testing done in the facility, and the gluten-free and kosher certification process — is 61% of the funds raised through this Kickstarter.
The cost of shipping boxes to our co-packer and shipping finished flours to the distributor we have chosen is 6% of the funds raised through this Kickstarter.
We’ve shared this information in percentages because the final figures will shift based on the price of the gluten-free flours. Dealing with the commodities market means adjusting our costs before the first run and the final cost of the flour blends.
We'll be bringing the Gluten-Free Girl All-Purpose Flour Blend to market first, with the Gluten-Free Girl Grain-Free Flour Blend to follow as soon as we can. As many of you might know, almond flour can cost up to 5 times as much as millet or buckwheat flour, so that blend will be quite costly to produce. If we meet our goals for this Kickstarter, we can bring the Gluten-Free Girl All-Purpose Flour Blend to market almost immediately. If you can help us not only meet but exceed this funding goal, we can bring the Gluten-Free Girl Grain-Free Flour Blend to market more quickly than we now imagine. We’d love to get that blend into your kitchen soon.
Our next cookbook, American Classics Reinvented, has 130 much-loved American comfort food recipes, such as red velvet cake, fried chicken, deep dish Chicago pizza, soft pretzels, and chocolate chip cookies. Every recipe in that book has been created and tested to work with both the Gluten-Free Girl All-Purpose Flour Blend and the Gluten-Free Girl Grain-Free Blend. We want both blends on the market by the time of publication of that book, in October of 2015.
We need your help to bring these flour blends to market. After all, we could all use a little help from our friends.
Risks and challenges
Here’s the status of our project as of today:
• We have spent years playing with gluten-free flours to create these two flour blends. Hundreds of other bakers and home cooks have tested and re-tested these blends in their kitchens. We have the flour blends.
• We have a certified gluten-free co-packer we trust. We have a final set of designs for the boxes. We have a package manufacturer.
• After nearly two years of working on this project, we are ready to go. Once we have the money from this Kickstarter project, we can begin production immediately.
What could go wrong after the project is funded?
• We have every faith in the companies and people we are working with to bring these flour blends to you. However, there could be an unexpected delay in the package manufacturing, the research and development team on the grain-free blend, or the co-packing process.
• Our next cookbook, AMERICAN CLASSICS REINVENTED, is on target to be published in the fall of 2015, which is when backers who chose that book as a reward will be receiving copies. The publishers could decide to push the book back for unforeseen reasons.
• The price of almond flour could skyrocket due to the drought in California and the availability of almond flour could dwindle, making the grain-free blend exorbitant to produce, temporarily. Lack of availability and soaring costs of any of the raw ingredients could delay production.
• This is our first line of flour blends. We are doing it on a big scale because we know there is a big demand. We’re bound to make mistakes along the way and learn from them.
• We’ve learned the lesson that all small business owners learn: we personally won’t see any profit for awhile. The company will thrive but we as owners will be putting any money we earn back into making more flour blends available for you. If we run out of money, we will have to put production on hold, temporarily.
• If there is any delay in the process, for whatever reason, we promise to keep backers informed. We’ll let you know, in a transparent process, what is going on with the flour blends, what we are doing to fix any problems, and when you can expect to receive your flours and other rewards.
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